August 11, 2013

Website metrics of popular fashion websites

At Flow20, we carry out a lot of Web Design work for fashion companies and was intrigued when I was recently asked by a client in the said industry how their website compared to the big fashion websites around the globe.

So, I decided to do a little more investigation and create a list of some of the most popular fashion websites and their important metrics.

Enjoy!

PS. The list has been compiled using Alexa, Whois domain tools, Ispionage and an inhouse created SEO tool we use.

Name URL Alexa Rank Domain registration date No. of backlinks Bounce rate % (3 month average) Average page load time (sec)
Armani Jeans http://www.armani.com/ 24,880 20/02/1995 148573 29.6 2.348
Balenciaga http://www.balenciaga.com 86704 29/03/1999 425036 29.9 2.418
Bally http://www.bally.com/ 155431 05/01/1989 75505 36 4.238
Banana Republic http://bananarepublic.com/ 51643 29/12/1995 18090 65.2 1.324
Burberry http://www.burberry.com/ 12542 17/01/1997 259508 28 1.195
Calvin Klein http://calvinklein.com 24101 10/06/1997 3513 31.3 1.829
Canali http://www.canali.it 316300 06/03/1997 6179 26.1 n/a
Chanel http://www.chanel.com 9493 12/08/1996 820207 34.7 1.017
Chloe http://www.chloe.com 129059 19/06/1995 236917 47 2.404
Coach http://coach.com/ 6932 30/04/1996 17100 28.3 1.646
Diesel http://www.diesel.com/ 15791 18/11/1996 234866 30.08 2.303
DKNY http://www.dkny.com/ 62854 26/11/1997 116310 29.9 2.561
Dolce & Gabbana http://www.dolcegabbana.com/ 39667 28/06/1996 213349 30.8 1.932
Donna Karan http://www.donnakaran.com/ 241393 28/04/1995 63417 41 n/a
Gap http://www.gap.com/ 780 13/09/1993 503061 21.4 1.501
Gucci http://www.gucci.com 9181 05/06/1996 771882 25.9 2.131
Guess http://www.guess.eu/ 41899 06/09/1995 12963 18.8 2.369
Hugo Boss http://www.hugoboss.com/ 13316 24/04/1997 288803 31.9 1.893
Kenneth Cole http://www.kennethcole.com 42217 03/10/1997 23294 22.7 1.591
Louis Vuitton http://www.louisvuitton.com 16491 18/02/1997 1091993 18.1 0.505
Marc Jacobs http://www.marcjacobs.com/ 34606 23/04/1998 305859 31.4 1.169
Michael Kors http://www.michaelkors.com/ 11790 08/03/1999 225572 22.5 1.389
Ralph Lauren http://www.ralphlauren.com n/a 25/09/1996 320332 n/a n/a
Roberto Cavalli http://www.robertocavalli.com/ n/a 29/09/1997 58574 n/a n/a
Salvatore Ferragamo http://www.ferragamo.com n/a 12/02/1996 79961 n/a n/a
Tommy Hilfiger http://tommy.com/ 10829 01/12/1998 1594 24.9 2.006
Valentino http://www.valentino.com 63603 21/07/1998 78321 23.2 1.723
Versace http://www.versace.com 68778 25/03/1997 162665 28.5 1.446
Yves saint Laurent http://www.ysl.com 77025 22/04/1998 189929 30.02 1.39

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About Shirish Agarwal

Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.