If you are looking to tweak your remarketing campaign to incorporate better practices, you might need a more focussed approach. In Part 1 of this look at remarketing to increase ROI, we looked at reshaping the campaign from its foundations. Now we intend to look a little deeper and
Remarketing is a brilliantly effective way to reconnect with users who have shown interest in your site or app in the past and turn them into customers. It essentially tracks people who have visited your site through cookies, and shows them your ads on other sites, across multiple devices.