Traffic, impressions and clicks can be useful signals, but they only tell part of the story. Flow20 builds digital marketing activity around the outcomes your business actually needs, whether that means qualified enquiries, sales, stronger organic visibility or more efficient customer acquisition.
We start by understanding your business, customers, priorities and current marketing performance. From there, the right mix of channels can be selected and measured against clear objectives. Search marketing can help capture existing demand. Paid social can introduce your offer to relevant audiences. Strong landing pages and messaging can then help turn attention into action.
Flow20 has worked in digital marketing since 2008. That experience is combined with current technology and campaign data so strategies can adapt as platforms, search behaviour and customer expectations change.
Over 500 successful digital marketing projects delivered for businesses worldwide.
Trusted by our clients and rated 5 stars on Google.
Using smart technology and digital expertise to identify opportunities and support continuous business growth.
18+ years of digital marketing experience helping businesses grow online.
AI-powered SEO strategies to improve search visibility, attract qualified traffic and drive sustainable growth.
Use AI insights and data-driven optimisation to improve targeting, conversions and ROI.
Reach the right customers, improve campaign performance and maximise conversions with smarter Google Ads.
Improve audience targeting, engagement and conversions with AI-powered Facebook advertising.
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A meta description is the short snippet of text that appears under your page title in Google’s search results. It will not boost your rankings directly, but a well written one can be the difference between someone clicking on your listing or scrolling past it to a competitor. Aim for around 120 to 155 characters, […]
Flow20 provides SEO, PPC, Google Ads, LinkedIn advertising, Facebook advertising and social media advertising. The aim is to help businesses improve visibility, attract more relevant prospects and generate measurable enquiries or sales. The most suitable mix depends on your audience, objectives, budget and the performance of your existing marketing.
For businesses that need stronger organic visibility, Flow20’s SEO services cover areas including keyword research, technical SEO, on page optimisation, content strategy and ongoing performance analysis. Paid search can then complement organic activity by putting your business in front of people actively looking for relevant products or services.
Flow20 can also support paid social campaigns where audience targeting, creative and remarketing may play a larger role. Rather than assuming every business needs every channel, the starting point should be understanding where your customers are, what they are searching for and what action you need them to take.
Flow20 uses AI to support research, data analysis, keyword discovery, content optimisation, audience insight and campaign optimisation. It is used to help identify patterns and opportunities more efficiently, while experienced marketers remain responsible for strategy and interpretation. The objective is better informed decision making, not replacing human judgement with automated output.
In practice, AI can help process large amounts of search, campaign and audience data faster than manual analysis alone. That can make it easier to spot wasted spend, changes in performance or opportunities worth testing. However, those signals still need to be assessed against commercial context such as lead quality, customer value and business priorities.
This is particularly useful within PPC management, where performance can change across keywords, audiences, devices, locations and campaign types. Flow20 combines technology with regular analysis so optimisation remains focused on useful business outcomes rather than simply increasing activity.
Yes. Flow20 provides both SEO and PPC, which means the two channels can be considered together rather than as unrelated activities. SEO can build organic visibility over time, while PPC can capture high intent demand more immediately and provide useful data about search terms, advertisements, landing pages and conversion behaviour.
The right balance depends on your market and objectives. A business entering a competitive search category may use paid search to generate visibility while its organic strategy develops. Another business may already rank well but use PPC to target highly commercial searches, specific services or new opportunities.
Flow20’s Google Ads agency service focuses on campaign structure, targeting, search terms, advertisements, conversion tracking and ongoing optimisation. Insights from paid search can also inform broader decisions about messaging and customer intent, while SEO can help build a more durable source of relevant organic traffic.
Working with Flow20 can make it easier to connect search, paid media and audience activity around the same commercial goals. Instead of reviewing each channel only by its own clicks or impressions, businesses can consider how different campaigns contribute to enquiries, sales and the wider customer journey, then make better informed marketing decisions.
Separate specialists can still work well, but fragmented activity can make reporting and prioritisation harder. For example, paid search may reveal a valuable audience or message that can support organic content. Social campaigns may create demand that later appears as branded search. A joined up view helps these signals inform one another.
For B2B businesses, Flow20 also offers LinkedIn advertising, with targeting based on professional context such as roles, seniority, industries and company characteristics. This can sit alongside search activity when the goal is to reach specific decision makers as well as people already searching for a solution.
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