January 25, 2018

Why most blog posts never get read and how to optimise yours to help it get more traffic

Updated June 2018 Average read time: 13 minutes There’s few marketing catch phrases that make me cringe more than “content is king”. I stopped counting the number of times I saw it quoted after number 481 (ok, not really but you get the point). However, the reason I find
February 22, 2016

Google ads removed from the right and how it will affect advertisers

Notice that ads on the right from Google search results page have vanished since the last weekend? If you keep up with the world of online marketing you may be aware already that Google has been carrying out tests for the last 5 years or so on displaying results
September 22, 2015

The Importance of Rich Snippets to SEO

A look at the nature of rich snippets and their value to SEO campaigns. So often the changes in the world of search – such as algorithm updates, etc. – make the jobs of search engine optimisers harder.  A strategy that would work exceedingly well the day before an
September 21, 2015

Using Google’s Search Console for Highly Effective SEO

4 areas in which search engine optimisers can exploit Search Console for optimum search results. If Analytics is Google’s handsome, captain-of-the-rugby-team son, then Search Console is Analytics’ reclusive, highly-intelligent sibling – the sort that is a piano prodigy and doesn’t come out of its room when visitors arrive for
SEO for overseas
November 21, 2014

SEO for international markets

We haven’t talked much about carrying out SEO for international markets before.  However, since we’ve been carrying out a few projects for this, I thought I’d point out some of the things you’ll need to get started with even before you actually begin the SEO process. These are all
January 31, 2014

SEO School 101: How To Get Started Optimizing Your Web Content

If you’re faimiliar with Search Engine Optimisation (SEO) then chances are, you’ve heard ‘Content is King’ only a little too often. And, there’s a good reason for this. Google loves unique and fresh content and rewards websites who take out the time and effort to publish useful content on
November 15, 2013

Leads via SEO vs PPC

Whats the difference between a website lead generated via Pay Per Click, AdWords for example vs. Search Engine Optimisation (SEO)? Is there one? Whether you agree with what I have to say is up to you, however, in my experience of running an online marketing agency that utilises both
Google website logo
November 13, 2013

Get feedback on your website by Google

This Monday, 18th November, Google is offering short, website reviews for website owners across the web. Google hasn’t given a lot of information on exactly what kind of feedback website owners can expect excepting that “For this hangout, we’ll review sites that are submitted via the moderator page and
Google places
October 10, 2013

Getting better rankings in Google places

For business with a physical location relying primarily on the business of local residents, getting good rankings on Google places is perhaps even more important than traditional Search Engine Optimisation (SEO). This is especially important if you’re the type of local business that generally don’t tend to have an
SEO in 2013
September 23, 2013

SEO in 2014. What’s important, what will be and what isn’t

Penguin 2 was perceived as a major algorithm update by Google. And, it surely was, in terms of the impact it has. However, the actual ‘check-list’, if we want to call it that for Penguin 2.0 wasn’t an eye-opener by any means. Google has long expressed it’s dislike for