January 25, 2018

Why most blog posts never get read and how to optimise yours to help it get more traffic

Updated June 2018 Average read time: 13 minutes There’s few marketing catch phrases that make me cringe more than “content is king”. I stopped counting the number of times I saw it quoted after number 481 (ok, not really but you get the point). However, the reason I find
March 15, 2017

Best Practices for Optimising for Cross-Device Conversions

Think back to the last time you made an online purchase. Chances are, you started the research process on one device and ended up making the purchase from another. A large number of users begin a transaction on one device and complete it on another.  This, very simply, is
November 17, 2013

Converting website visitors into diners via incentives

Over the last 5 years or so, Flow20 has developed somewhat of a niche working with restaurant owners and building restaurant websites which keeps their restaurant(s) busy and increase their bottom line. One of the ways we’ve been able to achieve this is by starting out with a very
November 15, 2013

What’s the Difference in Lead Quality of SEO and PPC? Comparing Conversion Rates and ROI

Date updated: May 2024 When it comes to digital marketing, the quality of leads generated through SEO can vary greatly from those acquired through PPC. SEO often produces higher-quality leads as users actively searching for information are more likely looking for your specific product or service. This intent-driven traffic