January 4, 2018

Google AdWords and Google Analytics audit results from a real campaign

There’s no shortage of good resources on theory and practical advice on auditing a Google AdWords campaign. However, I couldn’t quite find one which contained real-world suggestions based on an actual AdWords campaign which is what this blog post is all about. The audit here is pretty much what
March 15, 2017

Best Practices for Optimising for Cross-Device Conversions

Think back to the last time you made an online purchase. Chances are, you started the research process on one device and ended up making the purchase from another. A large number of users begin a transaction on one device and complete it on another.  This, very simply, is