Author Archives: Shirish Agarwal

About Shirish Agarwal

Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.

August 13, 2022

5 Mistakes To Avoid On Pay Per Click (PPC) Campaigns

Making mistakes is part of life. But, when it comes to your business, you can’t afford to make costly mistakes with your Pay Per Click (PPC) campaigns. In this blog post, we will discuss 5 mistakes to avoid on Pay Per Click PPC campaigns and how you can avoid them. By avoiding these mistakes, you can save yourself time and money and improve your campaign results!

Not Reviewing Your PPC Campaigns Regularly

One of the most common mistakes businesses make is not reviewing their PPC campaigns on a regular basis. It’s important to check in on your campaign at least once a week to see how it’s performing and make any necessary changes. By regularly reviewing your campaign, you can catch any issues early on and prevent them from becoming bigger problems.

If you’re not sure where to start, try setting up weekly or monthly reports that track key metrics like clicks, conversions, and cost per conversion. This will give you a good overview of how your campaign is performing and help you identify any areas that need improvement.

Not Using Negative Keywords

Another common mistake is failing to use negative keywords. Negative keywords help you filter out unqualified traffic and prevent your ads from being shown to people who are not interested in what you’re selling. For example, if you sell women’s clothing, you might want to add “men” as a negative keyword so that your ad won’t be shown to men who are searching for women’s clothing.

Adding negative keywords can be a bit of a trial-and-error process, but it’s well worth the effort. By adding relevant negative keywords, you can improve your click-through rate (CTR), lower your costs, and increase your conversion rate.

Not A/B Testing Your Ads

A/B testing is a great way to improve your PPC campaigns, but many businesses fail to do it. A/B testing simply means creating two different versions of your ad and seeing which one performs better. For example, you could test two different headlines or two different descriptions.

By A/B testing your ads, you can fine-tune your campaign for better results. And, best of all, it’s easy to do! All you need is a tool like Google AdWords’ Campaign Experiments feature or Optimizely.

Not Tracking Your Results

Another mistake that businesses make is not tracking their results. It’s important to track key metrics like clicks, impressions, and conversion rate so that you can see what’s working and what’s not. Without tracking, it’s impossible to know whether or not your PPC campaigns are successful.

There are a number of different tools you can use to track your results. Google Analytics is a good option for tracking website traffic and conversions. And, if you’re using AdWords, you can take advantage of the built-in reporting features.

Not Using Relevant Keywords

The final mistake we’ll discuss is failing to use relevant keywords. Keywords are the foundation of any PPC campaign, so it’s important to choose them carefully. When choosing keywords, be sure to consider things like search volume, competition, and relevance to your business.

If you’re not sure which keywords to target, try using a tool like Google’s Keyword Planner. This tool will help you find high-quality keywords that are relevant to your business and have a good search volume.

3 Tips On How To Pay Less For Your Cost Per Clicks (CPC) On PPC Campaigns

Everyone knows how to optimize a website, but not everyone knows how to optimize their PPC campaigns. If you’re familiar with the process, you know that Cost Per Click (CPC) is the rate advertisers pay for every click on an advertisement. It’s an important metric because it shows you where your ads are most likely to be clicked on.

There are some best practices for optimizing CPC for search engine optimization (SEO) purposes, such as using long-tail and negative keywords, but just because it makes sense doesn’t mean that it will always work. Not every advertiser in the market is interested in doing SEO, so sticking to best practices isn’t going to provide you with the best possible results. The following are the 3 tips on how to pay less for your Cost Per Clicks CPC on PPC campaigns.

  1. Change Your Bidding Strategy:

Certain bidding strategies can be better for your PPC campaign than others. The amount that you bid doesn’t directly correlate with how much you’re earning, but there are some ways in which changing your bidding strategy can help you save money.

One of the key things that you should remember when setting up a new campaign is to not change all at once. Only make small adjustments to increase your CTR, reduce the length of time that your ads stay on screen, and use negative keywords to decrease the competition. It would help if you changed slowly and gradually over time not to disrupt your campaign too much.

You can use search terms to modify your bids, but you should also learn how to rewrite your keywords. You can use some strategies to make your PPC campaigns more effective, and they’ll cost you much less than changing the bidding strategy all at once.

  1. Try New Keyword Variations:

When creating a new campaign, it’s always a good idea to try out different variations of your keywords before you go live with them. Even if you don’t end up using a particular keyword, there are still ways that are searching for a particular term can impact your PPC campaign.

Think about how the different combinations of your keyword can affect the total number of impressions you’re receiving. It might be a good idea to stick with the exact term, but you can also try using synonyms or related terms to help optimize your impressions and increase your CTR. If you don’t change anything, then there are some things that you can control to improve your CTR and make sure that you’re spending as little money as possible on every click.

  1. Use Negative Keywords:

Negative keywords are the biggest way to reduce the money you spend on Cost Per Click (CPC) campaigns. Some keywords are not worth bidding on, even when you use negative keywords, so you should have multiple options for each term.

Just as with every other aspect of your PPC campaign, negative keywords will vary depending on the industry that you’re in. If you don’t know what to look for or evaluate it, this can be one of the most overlooked parts of the process. Take a minute and read up on what you can do to improve your campaign before potentially wasting money by running a bid that doesn’t fit your business goals.

Consider what you want to get out of your PPC campaign and ensure that you’re writing great ad copy that will turn those eyeballs into clicks.     

3 Reasons Why Pay Per Click (PPC) Campaigns Are Essential For Any Entrepreneur

The rapid growth of the online space continues to make it hard to climb the surface. With over a billion websites currently online, it can be hard to reach the top of search engine results pages. Getting visibility on these pages is not an easy feat, and it requires a strategy that includes effective marketing.

One of the most effective ways to boost website traffic and brand awareness is through pay-per-click advertising (PPC). This type of marketing can be used to boost website traffic and brand awareness.

What Is Display Marketing?

Although Google Ads is a type of search engine marketing, display marketing is not as widely known as it should be. This method involves paying a fee for every click that an ad receives when it appears in search results.

Various platforms allow advertisers to place native ads in search results. These ads are typically used to entice users to click on them, and they send qualified traffic to the website that paid for the advertisement.

3 Reasons Why Pay per Click PPC Campaigns Are Essential for Any Entrepreneur

Various types of pay-per-click marketing are available to entrepreneurs. This strategy is a must-have for any business. The rapid growth of the online space continues to make it hard to climb the surface.

Through pay-per-click advertising, you can effectively boost website traffic and brand awareness. It can also help you establish effective online marketing programs.

  1. Effective For Short-Term Results

One of the most important factors that a brand considers when it comes to implementing pay-per-click advertising is the ability to create a campaign immediately. This method allows them to get their ads approved and rank well in search results.

For businesses that need to run a short-term campaign, pay-per-click advertising can be an ideal strategy. It can be used to boost website traffic and brand awareness. According to Google, the first three results in search results are always ads.

  1. PPC Budgets Are Easily Controlled

One of the most important advantages of pay-per-click advertising is that it allows you to control the amount of money that you spend on your ad campaign. This ensures that you can always be assured that the funds that you set for your campaign will only be used.

Another advantage of pay-per-click advertising is that it allows you to scale your campaign without having to go through the restrictions that come with it. This eliminates the need for you to constantly monitor and manage your campaign.

  1. Increase Brand Awareness

Getting started in digital marketing can be hard for most businesses, especially those that have not previously invested a lot in the process. With pay-per-click advertising, you can easily boost your lead generation and traffic from other campaigns.

One of the most important advantages of pay-per-click advertising is that it allows you to reach out to potential customers who are already searching for something related to your brand. This method can be used to target brand awareness as part of your campaign. The result of PPC advertising is mass visibility

Final Thoughts

PPC advertising is incredibly cost-effective compared to other methods of marketing. It can be used to boost website traffic and brand awareness. With rapid-fire results, you can have a lot of fun with this strategy.

August 11, 2022

How Much Does Pay Per Click (PPC) Advertising Cost?

What Is The Cost Of Pay Per Click (PPC) Advertising?

Pay-per-click (PPC) advertising is a very successful, measurable, and cost-efficient method of attracting new visitors to your website. As the term implies, you only pay when an individual engages with your ad. PPC advertising’s biggest selling point is that it allows for hyper-specific advertising. Your ad will be displayed only when a user searches for something related to what you offer. Pay-per-click (PPC) advertising is another fast way to get measurable results.

How Much Does Pay Per Click PPC Advertising Cost?

Pay-per-click advertising campaign because fees can change from one term to the next. Advertisers should expect a substantially higher cost per click for the most searched-for keywords or concepts.

In most cases, a comprehensive PPC advertising campaign will cost several thousand dollars monthly. This will cover everything from bid management and conversion checks to reporting and round-the-clock assistance.

  • An efficient pay-per-click (PPC) campaign may cost a small business anything from $1,000 to $2,000, on average.
  • Budgets for enterprises of a medium size should be in the region of $7,500 to $10,000.
  • Pricing for large businesses often ranges from $10,000 to over $50,000 per month and can be expected to be somewhere in between.

The fee you pay for each click will account for a significant portion of your expenses. When a prospective client clicks on your advertisement, you will be charged a set sum determined by the amount you first bid. For phrases that are only sometimes looked up, the cost per click can be as low as $.05 to $.10, but it can go as high as $150 or more for terms that are frequently looked up. However, the common price range is anywhere between one dollar and four dollars on average.

Why Pay-Per-Click And Search Engine Optimization Work Well Together

  • Website proprietors widely recognize SEO as the best and most cost-effective strategy for raising awareness and traffic to a website to generate more revenue.
  • Paid search marketing (PPC) can help increase the number of people who visit your landing page and your chances of making a profit.
  • Pay-per-click advertising is a form of online promotion that places your company’s advertisements in prominent locations on search engines’ results pages and social media users’ profiles.
  • By doing so, anyone interested in learning more about your business or purchasing your wares can click on the links mentioned above and be redirected to your site.

Which Is Better: PPC Or SEO?

Pay-per-click advertising and search engine optimization (SEO) are two strong and practical methods for increasing website traffic. The goals of the project should guide the decision between the two. PPC is immediate and specific, but SEO can be reliable. Anyone may implement targeted advertising, but achieving a high search ranking takes more work and time.

The best way to decide between pay-per-click advertising and search engine optimization is to learn how each tool works and then use them to your advantage.

Are PPC Ads Worth It?

Every day, it seems, there’s some new technological marvel, and every day, there’s a new advertising gimmick that promises to bring in millions. Pay-per-click (PPC) ads are a tried-and-true kind of online advertising, but they are sometimes overlooked in favor of “the next big thing.” Paid per click (PPC) advertising, in which users are charged a fee whenever they click on an ad, link, or another similar thing, has been around for as long as the internet has existed. However, today, are pay-per-click (PPC) advertisements worthwhile? That turned out to be true!

On average, for businesses to advertise on the Google search network, the typical cost per click is between $1 and $2. The average monthly spend on pay-per-click advertising for small and medium-sized enterprises is between $9,000 and $10,000. Between $108,000 and $120,000 year is what you can expect to receive.

What Are The Different Types Of Pay Per Click (PPC) Campaigns?

When it comes to PPC campaigns, there are many different types. This article is for those new to PPC and those who want a general overview of the different types. Whether you’re looking to host your own company’s campaign or help a client with theirs, this article will review the most common types and how they work.

What Are The Different Types Of Pay Per Click PPC Campaigns?

  1. House And Product Listing Campaigns

These are perhaps the most common types of PPC campaigns. They allow you to target people with the same or similar search terms in their search history as those who have visited your site. You can also target those searching for a product or specific product within an industry. These campaigns are targeted at large groups of people. They do not rely on any unique characteristics of the user other than that most users will fit within the targeted audience.

  1. Geo-Targeted PPC Campaigns

Geo-targeted PPC campaigns allow you to reach people within a specific geographic location. These campaigns also rely on some default criteria for which location is being targeted (such as a city, state, or country). You can put in different locations for targeting and get the same results no matter what those locations are.

  1. Remarketing Campaigns

Remarketing campaigns allow you to “remarket” or advertise to people who have visited your site, whether it’s for the first time or in previous times. These campaigns are usually used with a product or house listing campaign. Remarketing campaigns aren’t only used on Google AdWords but can be done on Facebook ads as well.

  1. Search Network Only Campaigns

Search network-only campaigns allow you to reach people searching on Google from within your targeted location or outside of it. This type of campaign is typically used for small businesses or local companies who want to target a particular region. A company with experience in PPC must host this type of campaign. Many people make the mistake of setting up this campaign themselves and then realize they don’t have the necessary experience. In this case, you’ll be better off hiring someone else to set up the ad for you.

  1. Keyword Based PPC Campaigns

Keyword-based PPC campaigns allow you to target specific keywords or phrases. These campaigns are generally used by small businesses targeting a specific niche market. This type of campaign is the most effective in terms of the results that you can get, and the more keywords you use, the better. There are times when a small business owner will want to find out what other people are searching for in their area so they can match up with those keywords.

The majority of PPC campaigns are relatively easy to set up. You’ll only need a bit of experience and patience, but most campaigns are set up in a couple of hours. You’ll want to make sure that you choose the correct type for the correct campaign. Many people also think that all PPC campaigns will be the same, but they aren’t.

Looking for a PPC agency in London? Speak to us today to super-charge your Google Ads leads!

August 8, 2022

6 Ways To Make Money With Pay Per Click (PPC)


Making money with Pay Per Click (PPC) is a dream for many business owners. Luckily, it is a very achievable goal if you know what you are doing. In this blog post, we will go over six different ways that you can make money with PPC. We will discuss each method in detail, and provide you with resources to help you get started

If you are looking to make money with PPC, you are in luck. There are a number of different ways to do it, and we will go over six of them in this blog post. Each method has its own set of benefits and drawbacks, so be sure to read through all of them before deciding which one is right for you.

Affiliate Marketing

Affiliate marketing is one of the most popular ways to make money with PPC. Essentially, you are paid a commission for every sale that you generate. The amount of money you can make depends on the product or service that you are promoting, as well as the commission rate that you are given.

There are a few different ways to go about affiliate marketing, but the most common is to use pay-per-click advertising. This involves setting up ads on search engines or other websites, and then receiving a commission whenever someone clicks on your ad and makes a purchase.

Finally, you need to monitor your results and adjust your campaigns accordingly. This includes testing different ad copy and landing pages to see what works best for you.

Sell Your Own Products Or Services

Another great way to make money with PPC is to sell your own products or services. If you have a product or service that you think people would be interested in, you can create ads and drive traffic to your website or online store.

When selling your own products or services, it is important to remember a few things. First, you need to make sure that your product or service is high quality and priced competitively.

Sell Ad Space On Your Website

If you have a website with a lot of traffic, you can make money by selling ad space. This involves allowing other businesses to place ads on your website in exchange for a fee.

The amount of money you can make from selling ad space depends on a number of factors, such as the amount of traffic your website receives and the size of the ads that you are willing to allow.

Sell Sponsored Posts

If you have a blog or website with many followers, you can make money by selling sponsored posts. Essentially, you are paid to write a post that promotes a product or service.

The amount of money you can make from selling sponsored posts depends on a number of factors, such as the size of your audience and the quality of your content.

Sell Links

If you have a website with high-quality content, you can make money by selling links. Essentially, you’re paid to place a link to another website on your site.

The amount of money you can make from selling links depends on a number of factors, such as the quality of your content and the popularity of your website.

Sell Products Or Services

If you have a product or service that you think people would be interested in, you can make money by selling it. This involves creating a sales page on your website and driving traffic to it.

The amount of money you can make from selling products or services depends on a number of factors, such as the quality of your product or service and the price you’re charging.  

5 Alternatives To Pay Per Click (PPC) Marketing

Alternatives To Pay Per Click PPC Marketing

PPC marketing can be a great way to increase your website’s traffic and ROI. However, it can also be quite expensive, especially if you are not careful about how you set up your campaigns. In this blog post, we will discuss 5 alternatives to Pay Per Click PPC marketing that can help you achieve similar results at a fraction of the cost!


Search engine optimization is a process of optimizing your website to rank higher in search engine results pages (SERPs). This can be done through on-page optimization, such as optimizing your website’s title and meta, as well as off-page optimization, such as link building and social media engagement. SEO marketing is a form of marketing that focuses on improving the visibility of a website in search engine results pages (SERPs).

One of the main benefits of SEO marketing is that it can help you reach a wider audience. This is because more people are likely to see your website if it appears higher on the search engine results pages.

Another benefit of SEO marketing is that it can help you improve your brand awareness. This is because when people see your website on the search engine results pages, they will be more likely to remember your brand.

Finally, SEO marketing can help you generate more leads and sales. This is because potential customers who see your website on the search engine results pages are more likely to click on it and visit your website.

Content Marketing

Content marketing is a process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can be done through blog posts, infographics, eBooks, email newsletters, etc.

Social Media Marketing

Social media marketing is the process of using social media platforms to promote your website or product. This can be done through paid ads, organic postings, and engagement with potential customers.

It is extremely cost-effective. Compared to other marketing strategies, social media is very affordable. You can reach a large number of people with just a few minutes of your time and a small budget.

It is also highly effective. Social media allows you to connect with potential customers and create relationships that can lead to sales. Additionally, it is very convenient. You can use social media at any time and from any location. All you need is an internet connection. Lastly, It is easy to measure results. With social media, you can easily track your results and see what is working and what is not. This allows you to make necessary adjustments to your strategy in order to achieve better results.

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.

Referral Marketing

Referral marketing is a process of promoting your products or services to potential customers through word-of-mouth. This can be done by offering incentives, such as discounts or free products/services, to customers who refer your business to others.

With so many options available, there is no reason to limit yourself to just one marketing method! Try out a few of these alternatives and see which ones work best for your business.

August 6, 2022

Tips On Improving Your Pay Per Click (PPC) Performance

Pay Per Click (PPC) performance is a huge part of how you can impact the world of marketing and advertising. It is the process of directing focused traffic to your website to acquire them as customers. Pay Per Click (PPC) campaigns are known for their direct approach, which means that you need to know what you’re looking for and how to utilize your campaign strategically and cost-effectively to maximize performance. The following are the tips on improving your Pay Per Click PPC performance:

  1. Define Your Goals.

When setting out to create a PPC campaign, you must ensure that your business goals are defined clearly before you start. So, what is it that you want from this campaign? Are you looking for traffic to your website? Are you hoping for more leads or conversions? Whatever your goals are, make sure they are defined. Defining your goals will also help you as a marketer decide what type of ads and keywords to choose, which can impact the performance of your PPC campaign.

  1. Keep Experimenting With Your Variables.

When it comes to PPC campaigns, there is no one-size-fits-all approach. So, while there are certain things to remember when setting up a PPC campaign, remember that you will want to keep experimenting with your variables. Start by deciding on the types of ads that you want to use and which keywords you will use. Once this is all set, experiment with other variables, such as the budget you have for your campaign and the period in which it will run. Once you have experimented with this, you’ll have a clearer idea of how much traffic you can expect from your campaign and what to optimize next!

  1. Avoid Generic Funnel Targeting.

Focus on more specific targeting by offering more targeted ads. These ads are known as funnel ads and can help you to reach your goal. The better the target audience you select, the more likely it is that the campaign will be successful. This can mean you need to use your keywords to target specific audiences, people or companies instead of using them as broad terms. You need to consider other factors while targeting your PPC campaign, including whether the company is small, medium or large.

  1. Track Your Conversion Rate.

One of the things that you’ll want to track when running a PPC campaign is your conversion rate – which is the number of people who convert into customers from each click. Every time someone clicks on your ad, you want to acknowledge that this is an opportunity to increase your conversion rate. But, make sure you are using a tracking code to know exactly where the clicks are coming from. Your goal should be to know where the most potential traffic is coming from and which keywords are receiving more clicks.

  1. Choose The Right Set Of High-Performing Keywords.

You need to identify the right set of high-performing keywords as they will determine how well your PPC campaign will perform. It will also help you better determine how much traffic each keyword can generate for you and how many impressions it can reach. So, instead of just choosing all the relevant keywords, you can choose those most relevant to your business. You can also use keywords that are related to your niche or product. Remember that the more specific your keywords are, the higher the conversion rates.

Pay Per Click (PPC) is a powerful tool that you can use to increase your online sales. You have to remember that it won’t do the job on its own, but with these five tips, you can ensure that it performs well for your business. Remember the tips on improving your Pay Per Click PPC performance, and you should be well on your way to a successful campaign.

3 Reasons Why PPC Advertising Is Worth It

If you own or are starting a business, you likely know how important quality advertising is. More businesses than ever are turning to PPC advertising in order to reach additional customers and increase sales.

What is PPC?

PPC, or Pay Per Click advertising, is an online advertising platform where advertisers pay each time a user clicks on an ad banner listed on their site. Different types of PPC advertising exist, with one of the most common being the paid search ad. Paid search ads can relate to everything from pizza to dental services; your ability to list ad banners on your site could bring in an additional source of income for your business.

3 Reasons Why PPC Advertising Is Worth It

With a little bit of setup beforehand, you can enjoy almost instant benefits from Pay Per Click advertising. Even if your advertising budget is tight, you owe it to yourself and the future growth of your business to invest time and energy in this potential income stream. Here are 3 reasons why PPC advertising is worth it, and why you need to implement it into your marketing plan.

  1. You Advertise Directly To Your Customers

As you use PPC, you have the ability to access new audience members. You’ll push your brand and your ad in front of potential customers, presenting the best and brightest aspects of who you are. Being able to tailor your ad campaign by listing your ads on specific sites gives you the ability to target a specific demographic, thereby increasing the likelihood of increased traffic.

  1. You Enjoy Measurable ROI

Another clear advantage of using Pay Per Click advertising is that it can give you measurable return on investment, or ROI. As you analyze this data, you can easily determine whether your time and money are well spent. With the ability to count individual clicks, you are able to compare information against overall sales and resulting revenue. Regularly returning to this data will allow you to make smart decisions about your advertising efforts.

  1. PPC Has An Almost Immediate Impact

SEO is an essential strategy for all businesses that wish to make an online impact. Even the best SEO plans, while they are effective, can take weeks or months to make an impact. Many businesses simply can’t afford to sit and wait while they determine whether their efforts are worth their time. You only pay for advertising when people click on your ad, and once they find your website, you’ve exponentially increased your opportunity for sales.

PPC advertising is a global outreach from your business to potential customers around the world. One of the easiest ways to “set and forget” advertising, it yields measurable results that can be adjusted and monitored according to your unique needs. In looking to give your online efforts a boost, PPC is an ideal option for you. Jump on the bandwagon, do a bit of research into best practices, and see what wonderful things unfold for you and the growth and success of your business.

August 2, 2022

PPC Or SEO Which Is Better?

Pay-per-click (PPC) advertising and search engine optimization (SEO) are leading strategies for driving online traffic. On the one hand, with PPC, a site owner can place ads online that target a particular demographic. Conversely, one can utilize techniques to attract visitors directly from search engine results with SEO. Both strategies have their merits and drawbacks, so a natural question is: PPC or SEO which is better?

Pay-Per-Click (PPC)

The PPC model uses a tried-and-true approach to generate visits to a website. An advertiser places an ad online (either on a website or in search results) and pays the location’s owner when the ad receives an interaction. The advertiser can switch the PPC ad on or off with nearly instantaneous results. In addition, the acute granularity of targeting a specific, niche community with a timely offer is attractive in many situations.

PPC ads can also appear above the first organic listings on the search engine results page (SERP). Accordingly, PPC ad campaigns can direct significant traffic to a site; however, every PPC effort requires a budget. Once site owners have spent the allotted budget, they can find themselves without a significant uptick in long-term buy-in. Site loyalty can be more challenging to build using PPC. Sponsored ads are often short-lived and do not offer the validation of a trusted third-party source.

In some situations, a website may require efficient, targeted advertising to draw a crowd. In such cases, PPC is the appropriate method to increase visitors to a site.

Search Engine Optimization (SEO)

With users conducting billions of online searches daily, website owners are interested in appearing close to the top of search engine results. The higher a search’s listing, the more likely it is to gain visitors. Therefore, the strategies employed by SEO play a significant role in determining a website’s usage statistics.

SEO is an ideal strategy for website owners who want to develop a lasting presence because a high ranking equates to consistent, ongoing traffic. However, increasing a site’s ranking takes time and effort, and website owners must spend capital researching and implementing effective SEO.

Suppose a site can achieve and maintain a prominent position. In that case, the third-party validation of a search engine comes with rewards. Search engine validation usually equates to increased reputation and suggests higher quality. Visitors can be skeptical of going to websites they don’t know. If loyal visitors are a top priority, then SEO is an indispensable tool. Just be sure to avoid these outdated techniques.

PPC Or SEO Which Is Better?

PPC and SEO are viable and robust options for driving visitors to a website. Which one to use is best determined by the nature of the project’s objectives. PPC is fast and targeted, while SEO can yield dependable results. Anyone can implement a targeted ad, but earning a top search ranking requires more effort over a longer time horizon.

In the competition of PPC or SEO which is better, the answer is to understand both tools and employ their strengths accordingly.