With the arrival of tools such as AdWords Express and Dynamic Ads and ever-increasing prominence of local results (i.e. Google My Business) moving the spotlight away from the organic results, the AdWords platform has become more competitive than ever. Cost Per Click (CPC) rates, too, have been on an
If you are looking to tweak your remarketing campaign to incorporate better practices, you might need a more focussed approach. In Part 1 of this look at remarketing to increase ROI, we looked at reshaping the campaign from its foundations. Now we intend to look a little deeper and
Remarketing is a brilliantly effective way to reconnect with users who have shown interest in your site or app in the past and turn them into customers. It essentially tracks people who have visited your site through cookies, and shows them your ads on other sites, across multiple devices.
Notice that ads on the right from Google search results page have vanished since the last weekend? If you keep up with the world of online marketing you may be aware already that Google has been carrying out tests for the last 5 years or so on displaying results
Whats the difference between a website lead generated via Pay Per Click, AdWords for example vs. Search Engine Optimisation (SEO)? Is there one? Whether you agree with what I have to say is up to you, however, in my experience of running an online marketing agency that utilises both
If you have used Google AdWords, you’ll know that how much you end up spending on your ads is entirely dependent on your Cost Per Click (CPC). In other words, how much each click on your ad is costing you. Prices for CPC vary, to say the least, from
For new businesses, there aren’t many tools out there more effective in getting potential customers quicker than a Pay Per Click (PPC) advertising platform such as Google AdWords or Bing Ads. A common oversight we find with clients who are start-ups or new to AdWords is that they don’t
AdWords and Pay Per Click advertisers are generally obsessed with lowering Cost Per Click (CPC) and increasing Click Through Rates of their ads. Whilst increasing CTR is important to improve the overall performance of your campaigns, a high CTR is by no means going to determine something much more