Average Cost Per Click (CPC) has been rising year-on-year and most advertisers are either generating leads from their PPC efforts at an unsuitable cost or simply not generating any ROI at all.
Flow20’s PPC management service has 1 goal in mind: to convert the maximum number of clicks into enquiries or sales at the lowest rate possible.
By combining our expertise of over 14 years, spending an insane amount of hours looking into, replicating what’s working for your competitors and proper maintenance of your account (in most cases every 3 days), we’re consistently able to deliver 300% ROI and higher.
You can’t improve what you don’t measure which is why you will find Flow20’s PPC campaign reports track KPIs beyond Average CPCs and ad spend.
Apart from reporting on all-important ROI metrics such as Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) we also evaluate engagement metrics such as Bounce Rates, time on site and pages/session as this can often give us subtle clues on identifying bottlenecks in the conversion process and/or suggestions for improvements.
Any effective PPC company knows that success on paid search is as much about getting qualified traffic as it is about converting that traffic into leads or sales. More info on this in the FAQs below.
We most certainly can.
Whether we’re taking over from your current PPC management company or you’ve been managing the campaigns on your own, the first thing we do is to carry out an account audit to assess the campaign setup.
In most cases we would set up new ones as we’re likely to find a lot of room for improvement and it’s often better to start a new campaign then make lots of changes to an existing one.
In cases where we find the campaigns have been setup well and adhere to best-practices (which mostly happens when we’re taking over from another established PPC agency) we would establish historical performance benchmarks so we can begin work on improving those.
Typically, the main KPIs here are conversion rate, cost per conversion and number of conversions with your secondary KPIs such as click-through rates (CTR), Quality Scores, impression share to name a few.
If this is the first time you’re trying PPC then we can certainly make budget recommendations based on your industry’s average cost per clicks, expected conversion rates and your lead targets.
Of course these are just estimates and the actual ad spend you will need to see a positive ROI in the desired period of time can vary
Anywhere between a few weeks and up to 2 months is a rough estimate.
In most cases, you will begin seeing results from your Google Ads campaign within 1-2 weeks. So, you’re an Ecommerce business that means sales coming in and if you’re a service business then enquiries.
Not a problem.
Several of our current campaigns are running overseas and we’ve run campaigns across several countries in Europe and Asia.
For non-English campaigns we use a network of native speaking freelancers to help us with the ad copies and provide ongoing support.
We worked with them on one of our sites and revenue more than doubled in the course of 6 months.
Harry Bingham Agent Hunter
Great agency to work with. Especially knowledgeable on digital marketing. I always recommend Flow20.
Jim Morrissey Jim Morrissey
SPB has seen traffic to its website increase by over 400% and a consistent supply of quality leads thanks to Flow20.
Arif Rampuri Showtime Photo Booth
The skills gained from the training helped use to optimise our website and measure the outcome of my decisions on a website. Great agency with knowledge and experience.Great to work with.
Jack Kramarski Polyconcrete Ltd.
Really impressed with FLOW20. They have been doing our SEO for 6 years now and we have never dropped from the top page on google. Also they have created an amazing Website for our company that has helped increased our Brand and turnover.
Marvin Fowler WOW Factors.
I was highly recommended this agency by my business coach. There were a few delays my end in commencing the project and Flow20 were were polite and patient while we resolved the issues. I saw some examples of audit reviews and they were pretty comprehensive. When my audit review arrived I was very impressed with the layout and structure. It was a professional job. My website initially scored 70 before the SEO audit review and following the remedial work, it now scores 93. So happy that the website's issues have been addressed.
Vince Stevenson College of Public Speaking.
I've used and (wasted) spent much money on different digital marketing companies over the years - none of them got the results they promised me - one company I spent over 2 years with and got nowhere, in 3 months with Flow20 I started seeing definite results, in just under 6 months.
Flow20 delivered above and beyond my expectations - a year later and I am utterly delighted with the results, I'm on the first page of Google consistently for many of my competitive search terms for Emergency glaziers and the window repair services I have has gone through the roof. They are exemplary. Cannot recommend more highly
Amir Gull Swift Glazing
Friendly, reliable, great value for money and an extremely effective digital marketing agency service.
Marius Tyzcyzka Patient Choice International
Flow20 have been a tremendous help in increasing our leads from online marketing. We have been using them for our Seo and websites for some time now and recommend them for any business looking to grow their online presence.
Artur Voronov AVB Biomass