Pay Per Click (PPC) Management London

A PPC Company like no other

  •  Pay-per-lead based PPC  
  •  Bi-weekly reporting with monthly catch up meeting or call
  •  Focus on generating leads and sales not clicks

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Average Cost Per Click (CPC) has been rising year-on-year and most advertisers are either generating leads from their PPC efforts at an unsuitable cost or simply not generating any ROI at all.

Flow20’s PPC management service has 1 goal in mind: to convert the maximum number of clicks into enquiries or sales at the lowest rate possible.

By combining our expertise of over 14 years, spending an insane amount of hours looking into, replicating what’s working for your competitors and proper maintenance of your account (in most cases every 3 days), we’re consistently able to deliver 300% ROI and higher.

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You can’t improve what you don’t measure which is why you will find Flow20’s PPC campaign reports track KPIs beyond Average CPCs and ad spend.

Apart from reporting on all-important ROI metrics such as Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) we also evaluate engagement metrics such as Bounce Rates, time on site and pages/session as this can often give us subtle clues on identifying bottlenecks in the conversion process and/or suggestions for improvements.

Any effective PPC company knows that success on paid search is as much about getting qualified traffic as it is about converting that traffic into leads or sales. More info on this in the FAQs below.

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We most certainly can.

Whether we’re taking over from your current PPC management company or you’ve been managing the campaigns on your own, the first thing we do is to carry out an account audit to assess the campaign setup.

In most cases we would set up new ones as we’re likely to find a lot of room for improvement and it’s often better to start a new campaign then make lots of changes to an existing one.

In cases where we find the campaigns have been setup well and adhere to best-practices (which mostly happens when we’re taking over from another established PPC agency) we would establish historical performance benchmarks so we can begin work on improving those.

Typically, the main KPIs here are conversion rate, cost per conversion and number of conversions with your secondary KPIs such as click-through rates (CTR), Quality Scores, impression share to name a few.

If this is the first time you’re trying PPC then we can certainly make budget recommendations based on your industry’s average cost per clicks, expected conversion rates and your lead targets.

Of course these are just estimates and the actual ad spend you will need to see a positive ROI in the desired period of time can vary

Anywhere between a few weeks and up to 2 months is a rough estimate.

In most cases, you will begin seeing results from your Google Ads campaign within 1-2 weeks. So, you’re an Ecommerce business that means sales coming in and if you’re a service business then enquiries.

There are several benefits of working with a Google partner PPC management company in London such as Flow20.

For starters, you only get the Google partner accreditation once you’ve been managing over a certain amount in ad budget each month which means we have several campaigns running at any given time data from which we can use to improve other campaigns.

Campaigns under our belt also have to perform beyond certain benchmarks and since the partner status isn’t permanent, when you choose an accredited PPC management company you know they’ve been delivering results on a consistent basis.

Not a problem.

Several of our current campaigns are running overseas and we’ve run campaigns across several countries in Europe and Asia.

For non-English campaigns we use a network of native speaking freelancers to help us with the ad copies and provide ongoing support.

Traffic is vanity leads are sanity Contact Flow20

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