Pay Per Click (PPC) Management London

A PPC Company like no other

  •  Pay-per-lead based PPC  
  •  Bi-weekly reporting with monthly catch up meeting or call
  •  Focus on generating leads and sales not clicks

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Average Cost Per Click (CPC) has been rising year-on-year and most advertisers are either generating leads from their PPC efforts at an unsuitable cost or simply not generating any ROI at all.

Flow20’s PPC management service has 1 goal in mind: to convert the maximum number of clicks into enquiries or sales at the lowest rate possible.

By combining our expertise of over 14 years, spending an insane amount of hours looking into, replicating what’s working for your competitors and proper maintenance of your account (in most cases every 3 days), we’re consistently able to deliver 300% ROI and higher.

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You can’t improve what you don’t measure which is why you will find Flow20’s PPC campaign reports track KPIs beyond Average CPCs and ad spend.

Apart from reporting on all-important ROI metrics such as Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) we also evaluate engagement metrics such as Bounce Rates, time on site and pages/session as this can often give us subtle clues on identifying bottlenecks in the conversion process and/or suggestions for improvements.

Any effective PPC company knows that success on paid search is as much about getting qualified traffic as it is about converting that traffic into leads or sales. More info on this in the FAQs below.

We most certainly can.

Whether we’re taking over from your current PPC management company or you’ve been managing the campaigns on your own, the first thing we do is to carry out an account audit to assess the campaign setup.

In most cases we would set up new ones as we’re likely to find a lot of room for improvement and it’s often better to start a new campaign then make lots of changes to an existing one.

In cases where we find the campaigns have been setup well and adhere to best-practices (which mostly happens when we’re taking over from another established PPC agency) we would establish historical performance benchmarks so we can begin work on improving those.

Typically, the main KPIs here are conversion rate, cost per conversion and number of conversions with your secondary KPIs such as click-through rates (CTR), Quality Scores, impression share to name a few.

If this is the first time you’re trying PPC then we can certainly make budget recommendations based on your industry’s average cost per clicks, expected conversion rates and your lead targets.

Of course these are just estimates and the actual ad spend you will need to see a positive ROI in the desired period of time can vary

Anywhere between a few weeks and up to 2 months is a rough estimate.

In most cases, you will begin seeing results from your Google Ads campaign within 1-2 weeks. So, you’re an Ecommerce business that means sales coming in and if you’re a service business then enquiries.

There are several benefits of working with a Google partner PPC management company in London such as Flow20.

For starters, you only get the Google partner accreditation once you’ve been managing over a certain amount in ad budget each month which means we have several campaigns running at any given time data from which we can use to improve other campaigns.

Campaigns under our belt also have to perform beyond certain benchmarks and since the partner status isn’t permanent, when you choose an accredited PPC management company you know they’ve been delivering results on a consistent basis.

Not a problem.

Several of our current campaigns are running overseas and we’ve run campaigns across several countries in Europe and Asia.

For non-English campaigns we use a network of native speaking freelancers to help us with the ad copies and provide ongoing support.

A closer look at Flow20's PPC service

Competitor analysis

In the online world, everything you do leaves a footprint and that’s a great thing for your PPC management campaign.

As part of the Pay Per Click (PPC) setup phase, we allocate a large portion of time to carry out detailed analysis of your top three competitors so that we are able to identify important aspects such as what keywords are they spending the most on, what ad messaging is working for them, how much are they spending monthly and ultimately what is working most well for them.

This helps us set your campaign to win from the start and reduces the amount of time it would take for you to begin to see a positive ROI from your investment.

User experience

Driving the right quality of traffic to your website via a selection of intelligently chosen keywords is as important as making sure your website and landing pages do an excellent job of converting that traffic into leads and sales.

As a pay per click (PPC) company with almost fourteen years of experience, we know that a landing page can make or break a campaign, which is why we invest a significant portion of our time analysing and making suggestions to improve your landing pages.

Google shopping

From a small WooCommerce site selling a few products to Shopify and Magento sites selling 000’s, Flow20 has been helping generate sales for online retailers for over a decade now.

From creating and optimising XML feeds to remarketing in order to improve your impression shares and positions to generate the highest quality of conversions, we take care of it all.

Google Ads Scripts

For manging large-scale, complex or bespoke PPC campaigns, Flow20 uses a network of tried and tested developers who program custom scripts for us to help us better manage large scale campaigns.

Scripts can be a huge time-saver when it comes to managing big PPC campaigns, making possible other seemingly impossible or extremely time consuming tasks.


Whilst many PPC management companies fear automation Flow20 embraces it.

The rise in sophistication and effectiveness of machine learning and AI technology has led to the development of some amazingly useful PPC management tools and, far from seeing this as a threat, we continue adding many of these automation tools to our arsenal in order to help us become more agile and improve our results.

What this means for your PPC campaigns is better than industry-standard results at more competitive management costs.

Can you work with in-house teams?

We certainly can and some of our current PPC campaigns are managed in conjunction with our client’s in-house teams, where they take care of the ongoing and daily management aspects and we look after the campaigns on a more strategic level providing suggestions and guidance on a monthly basis.

How are fraudulent clicks such as bots or from competitors managed?

Depending on your industry and ad spend, Flow20 has a few different ways we account for fraudulent clicks.

For smaller campaigns, we regularly look at some of the inbuilt reports that Google provides such as ‘invalid clicks’ which gives us an idea as to how big of a problem this is for your campaign.

As one of the premier PPC management companies in London we know that click-fraud is more prevalent in some campaigns over others so deciding on whether you need to invest in a dedicated click fraud tool is done on a case by case basis.

For larger campaigns where monthly spend is in 5 figures and more we use either Click Guard or ClickCease, 2 of the leading and most effective tools to reduce the number of fake clicks and each month a report is sent to Google with the list and IP address of these fake clicks for a full refund.
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