- Home
- PPC Marketing Agency
PPC Marketing Agency
PPC MARKETING AGENCY
From £450 monthly
No hidden charges, no minimum-term contracts. Rates ex VAT.
Clear reporting with practical, actionable insights..
We provide clear, regular reports showing campaign performance, key results and opportunities to optimise your PPC campaigns and improve return on ad spend.
Campaigns focused on qualified leads rather than clicks alone.
We focus on attracting high-intent users and turning clicks into genuine enquiries, helping you generate better-quality leads while reducing wasted advertising spend.
Warranty & Maintance
We continuously monitor and optimise your campaigns, making timely adjustments to targeting, keywords, bids and budgets to maintain strong performance over time.
IMPROVING YOUR PPC CAMPAIGN PERFORMANCE
Our PPC campaigns are built to solve the challenges that prevent businesses from getting the most from paid advertising. From wasted ad spend and poor targeting to low-quality leads and weak conversion rates, we focus on improving performance and delivering measurable results.
- Wasted Ad Spend
- Identify and reduce underperforming campaigns
- Improve keyword and audience targeting
- Optimise bids and advertising budgets
- Focus spend on high-value opportunities
- Low-Quality Leads
- Target users with strong purchase intent
- Refine keywords and audience segments
- Create relevant, conversion-focused ad campaigns
- Improve lead quality and conversion rates
- Poor Campaign Performance
- Analyse campaign data and conversion trends
- Optimise ad copy and landing page performance
- Monitor key PPC performance metrics
- Continuously test and improve campaigns
- Our Services
Why Flow20’s PPC method works
Focusing on leads not clicks
Your Pay Per Click marketing budget needs to generate meaningful business results. High click and impression numbers may look positive in a report, but they offer limited value when those visitors do not become enquiries, customers or sales.
Many PPC campaigns consume substantial budgets without producing enough qualified leads. This can happen when keywords are too broad, targeting is poorly configured, landing pages are ineffective or campaigns are optimised around traffic instead of conversions.
Flow20 is a PPC marketing agency London businesses can work with to develop campaigns focused on measurable outcomes. We examine the full customer journey, from the initial search and advertisement through to the landing page, enquiry and sale.
Our Pay Per Lead pricing model is designed to connect our service more closely with campaign results. Instead of focusing only on the time spent managing an account, we concentrate on generating relevant leads for your business.
Comprehensive PPC Management Services
London-based PPC agency Flow20 offers a wide range of paid digital advertising services aimed at optimizing PPC advertising campaigns and increasing ROI. Our extensive experience across various platforms ensures your campaigns are strategically planned and executed effectively.
Notable services include Google Ads, LinkedIn Ads, Bing Ads, Google Shopping Ads, and Google AdWords, each requiring specialized management to maximize results.
Here’s how London PPC agencies leverage these platforms to drive client success.
Google Ads
London PPC agency Flow20 excels in managing Google Ads PPC campaigns, which are designed to generate leads quickly and drive relevant traffic, helping businesses achieve their marketing goals.
Google Ads excel in maximizing visibility by placing businesses in front of ideal customers. This platform helps generate qualified leads quickly, enhancing customer acquisition and driving significant growth.
Bing Ads
Bing Ads expand advertising reach with enhanced audience targeting capabilities, providing an additional platform to cover a broader spectrum of search engine users.
Google Shopping Ads
Google Shopping Ads benefit e-commerce businesses with higher conversion rates than traditional text ads. They boost sales through better ad placements and attractive visuals, helping online retailers achieve substantial ROI.
Google Shopping Ads optimize product visibility in search results for online retailers, ensuring potential customers see your products when searching for similar items, including google search ads. This increased visibility leads to higher sales and improved customer engagement.
Data-Driven PPC Campaigns
Data-driven PPC campaigns utilize audience data, keyword data, and analytics to optimize performance. By analyzing these points, PPC agencies build highly effective campaigns that yield impressive results. Tracking key performance indicators (KPIs) is crucial for measuring success and making informed decisions.
Experienced PPC consultants rely on data-driven insights to craft top PPC campaigns. They analyze keywords, audience targeting, and media spend, especially when campaigns underperform. This meticulous approach ensures optimal campaign effectiveness.
Successful PPC campaigns can deliver an ROI of up to 2000%! Targeting new customers with carefully chosen keywords and understanding customer intent effectively generates leads and drives significant business growth.
- Find your answer
PPC FAQs
What are the benefits of choosing a PPC marketing agency in London such as Flow20?
Choosing a PPC marketing agency in London can provide access to a team that understands the competitive local market and the geographical targeting required for London-based campaigns.
Flow20 develops strategies around your services, customers, priorities and available budget. We also provide clear reporting so you can understand where your advertising budget is being spent and what results the campaigns are producing.
Working with a London-based agency may also make communication and collaboration more straightforward for businesses that value local knowledge or face-to-face discussions. However, the main benefit should be the agency’s ability to understand your objectives, manage the campaigns carefully and use performance data to improve results.
What PPC services does Flow20 provide?
Flow20 provides a range of Pay Per Click marketing and digital advertising services. These include Google Ads search campaigns, Google Shopping, Microsoft Advertising, LinkedIn Ads, social media advertising and video campaigns.
Our PPC management may also include keyword research, account audits, campaign planning, advertisement creation, conversion tracking, landing-page reviews, bid management and ongoing optimisation.
The most appropriate platforms will depend on your customers and commercial objectives. A business selling products online may benefit from Google Shopping, while a business targeting professional decision-makers may find LinkedIn advertising useful. We assess the available options before recommending where your budget should be invested.
How do data-driven PPC campaigns improve performance?
Data-driven PPC campaigns use actual performance information to guide decisions. This may include search terms, click-through rates, conversion rates, cost per lead, audience behaviour, device performance and geographical data.
Reviewing this information helps identify which parts of a campaign are producing valuable results and which are consuming budget without generating suitable enquiries.
A PPC marketing agency can use these insights to refine targeting, pause weak keywords, test advertisements and reallocate spending. Decisions are therefore based on measurable evidence rather than personal preference or guesswork.
Data cannot guarantee a particular return, but it provides a stronger basis for improving campaign efficiency and controlling expenditure.
Can you provide examples of successful PPC campaigns?
Flow20 can discuss relevant campaign experience and examples based on the type of business, market and advertising platform involved.
Successful PPC campaigns can take different forms. An ecommerce campaign may focus on purchases and revenue, while a professional services campaign may be assessed using qualified enquiries, booked appointments or completed consultation forms.
The results should always be considered in context. Advertising budgets, competition, customer value, location, seasonality and website quality can all influence performance.
Rather than relying on broad claims, we focus on setting clear objectives and measuring each campaign against the commercial results that matter to the client.
How do I measure the success of my PPC campaigns?
The success of a PPC campaign should be measured against the objective agreed at the start.
Useful metrics can include click-through rate, cost per click, conversion rate, cost per lead, lead quality, sales revenue and return on advertising spend. However, no single metric provides the full picture.
For example, a low cost per click may appear positive, but it is not useful when the traffic does not convert. Equally, a campaign with a higher cost per lead may still be valuable when those leads produce larger or more profitable sales.
Accurate conversion tracking is essential. Flow20 helps businesses assess not only how many clicks and enquiries are generated, but also whether those enquiries contribute to meaningful commercial outcomes.
Do You Need a PPC Agency?
Working with a PPC marketing agency may be more practical than recruiting and maintaining a complete in-house paid advertising team.
An agency can provide access to campaign specialists, advertising tools, platform knowledge and ongoing account management without the employment costs associated with building an internal department.
PPC agencies can also manage advertising across search engines, shopping platforms, LinkedIn and social media. This can help businesses coordinate their activity and understand which channels are contributing to traffic, enquiries and sales.
However, choosing an agency should not be based on promises of guaranteed results. Look for clear reporting, transparent communication, relevant experience and a strong understanding of your business objectives.
Flow20 works with businesses that want their Pay Per Click marketing campaigns to focus on qualified leads, controlled spending and measurable performance.
What does effective PPC management involve?
Effective PPC management starts with detailed keyword research to ensure advertisements reach people actively searching for relevant products or services. We consider search intent, relevance, competition, estimated costs and likely conversion potential rather than focusing only on search volume.
Strong ad copy helps attract the right users while discouraging unsuitable clicks. We create focused headlines, relevant descriptions and clear calls to action, then test different messaging to identify which combinations generate better engagement and conversions.
PPC campaigns also require regular monitoring and optimisation. We review search terms, keywords, bids, audience targeting, advertisement performance and conversion data, making adjustments where necessary. Budget can then be moved towards campaigns producing stronger results while reducing unnecessary spending and keeping campaigns aligned with business objectives.
How does Flow20 optimise PPC campaigns and maximise your budget?
