We most certainly can.
Whether we’re taking over from your current PPC management company or you’ve been managing the campaigns on your own, the first thing we do is to carry out an account audit to assess the campaign setup.
In most cases we would set up new ones as we’re likely to find a lot of room for improvement and it’s often better to start a new campaign then make lots of changes to an existing one.
In cases where we find the campaigns have been setup well and adhere to best-practices (which mostly happens when we’re taking over from another established PPC agency) we would establish historical performance benchmarks so we can begin work on improving those.
Typically, the main KPIs here are conversion rate, cost per conversion and number of conversions with your secondary KPIs such as click-through rates (CTR), Quality Scores, impression share to name a few.