Google Ads Training in London

Google Ads Training

  •  Designed for groups of 1 – 3 people
  •  From £75 per hour or £450 for a day's training session
  •  Walkthrough of live campaigns + setup of your own

Quick Quote

Google AdWords may be one of the quickest ways to increase traffic to your site but for most advertisers, this seldom results in much more than a lot of clicks and ad spend but little to show for it in the form of leads or customers.

Essentially, because there’s a conflict of interest - Google’s goal is to get as many clicks as possible which may or may not turn into sales whilst your goal as a Google Ads advertiser is to pay for as few clicks as possible and get the most of it.

So, whether you’re a complete beginner and want to know how to set up your Google AdWords campaign like a professional or have been running a campaign for some time but not getting many sales or enquiries, Flow20’s Google AdWords training course is for you
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Flow20’s AdWords training courses in London are unlike most others. In addition to teaching you the basic tools and skills you need to get the most out of your learning experience, you will also see data from live campaigns with 000’s in monthly ad spend to help you get an idea of what a campaign that delivers a positive ROI looks like.

You will not only develop a unique understanding of what exactly goes into high impact AdWords campaigns but also learn hacks and tricks that you can use to help you save a lot of time and wasted clicks.
Although, Flow20’s AdWords training courses are completely bespoke and designed to fulfil your learning objectives, here are some essential skills you can expect to take away
  • Creating your ad campaigns and ad groups to include only keywords that are likely to deliver sales and therefore worth bidding on
  • Find which keywords are delivering most sales for your top competitors and how to incorporate those in your own Google Adwords campaigns
  • Things to check on a weekly and monthly basis to keep your campaigns running more profitably
Whether you’re a complete beginner, an advanced AdWords marketer or simply want us to look at your campaigns and getting ways to improve your ROI, Flow20’s AdWord course will deliver.

That will depend on a few factors such as whether you’re a complete beginner or have some prior experience, what your objectives are and how much time you can invest on your own implementing what you’ve learnt from each session.

Usually, during the first session we can give you an idea of how many sessions you may need to achieve your training goals.

There are free Google AdWords training courses available so why choose Flow20? Whilst free AdWords training courses are a viable option if your goal is to simply understand how to use the Google Ads interface, if you’re looking for an AdWords training course in London that is interactive and offers 1:1 bespoke advice relevant to your training objectives then a free course won’t be very effective.
We certainly can.

Flow20 also offers our AdWords training courses via Skype or Zoom and using their collaboration and screen-sharing tools, you can learn Google AdWords from the comfort of your work or home.
Just like any other tool or software, learning how to use it won’t take too long if you focus on understanding the fundamentals well. What you can do with the tool thereafter, the kind of results you can produce with it is of course a different matter.

As long as you’re willing to put in the time necessary to analyse your campaigns, make necessary adjustments and improvements on a consistent basis and keep testing the different elements that make up a campaign, a Google AdWords training course will be worth the investment.

Looking for help with Social Media training? Then visit our Facebook ads training course page.
The cost of your course will depend on a few factors such as how many people are going to be present during the training session, whether you wish to have it at our meeting room or your own place of work or home.

You can purchase hours in advance and use them over a period of 3 months.

Here are guide prices:

Google AdWords training at your place of work or home - £130.00 (2 hours) , £280.00 half day (4 hours) or £450.00 for a full day (8 hours).

At our meeting room - £140 (2 hours), £265.00 half day (4 hours) or £450.00 for a full day session (8 hours).

* Rates ex VAT.

A closer look at Google Ads Training service

Theory + Practical

The most effective forms of learning combine theory and practical, known as blended learning, and this is one reason why Flow20’s Google Ads (previously AdWords) training courses are so effective.

As part of the training session, we’ll show you real-world examples from our own in-house campaigns, which not only help to illustrate the point clearly, but also allow you to see the kind of improved performance you can expect to achieve when you follow best-practises and the guidelines we teach you.


While learning in groups is effective in some cases, for learning technical subjects like Google AdWords, we find training is most effective either individually or in groups of 2-3 people.

One of the reasons our clients find our training so effective is because it is 1:1 in most cases, which allows clients to ask as many questions as they need and to learn with higher long term retention rates.


A one-size-fits-all approach to training is never effective given that each client has different needs and training objectives, which is why Flow20’s Google Ads training is 100% bespoke. We offer an initial free consultation call where we’ll get a better understanding of what your current skill-set and knowledge level is, what your ultimate purpose is in learning AdWords (e.g. do you want to manage campaigns as part of your job or for your own company) and devise a learning plan accordingly.

Ongoing support

Every Flow20 client who has undergone our AdWords training benefits from the convenience of having on-going support that they can use as required.

Sometimes it can be a simple case of just having us do a quick check on a Google Ads campaign they’ve setup, whilst other times it may be a phone call and a screen share session to go over the existing campaign and ask us for suggestions to improve them.

Experienced trainers

Few Google AdWords training companies in London can compete with Flow20 when it comes to the quality of our trainers.

Our lead trainers have a combined experience of over 20 years and the benefit of having access to data from thousands of Google Ads campaigns that we can use to improve our expertise.

What’s more, in the fast-paced world of PPC marketing and Paid Search, where techniques and strategies that worked well a few months ago are now redundant, we make sure we invest time and resources into keeping our own skills up-to-date and relevant.

Training location

Flow20’s AdWords training in London is one of the few available that gives you the flexibility to choose where you want to learn.

You can book a training session to take place at our office’s meeting room or we can arrange to meet you at your own place of work.

For those working from home or who are unable to make it to our training centre, we can also book a place for the Google Ads training at the Institute of Directors near Piccadilly Circus in London which has ample seating and offers a peaceful learning environment.
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