The integration of artificial intelligence into the realm of social media has marked a significant shift in how brands approach their marketing strategies. AI marketing tools are being increasingly adopted to analyse vast quantities of data, enabling companies to tailor their content, predict consumer behaviour, and engage with their

Digital marketing encompasses a broad range of marketing activities that utilise digital channels to connect with consumers. It is an umbrella term that covers everything from search engine optimisation (SEO) and pay-per-click (PPC) advertising to content marketing and email campaigns. Digital marketing strategies are designed to reach audiences across

With 2.853 billion active users worldwide and as the first social network to surpass one billion registered accounts, Facebook is the king of social media. It is not difficult to understand why 72% of B2C marketers report that Facebook is their primary social advertising channel. Indeed, there cannot be

Lead generation is a fundamental part of building a successful business. In order to gain paying customers, you need a reliable stream of leads to send them in your direction. However, as simple as this concept is in theory, the reality often proves a little harder. While you understand

One of the most exciting ways to connect with your followers and create new ones along the way is by using Facebook Live. Here are some interesting stats that you need to know about Facebook Live:

Every week, we meet businesses who have tried to incorporate Social Media into their marketing mix as a way to grow their business but given up, not having yielded the kind of results they expected. Once, we’ve had some time to take a closer look into their previous Social

Most businesses and marketers now understand the importance of incorporating Facebook into their marketing mix and engaging your audience via your Facebook page needs to be something you’re doing on a consistent basis.   We’re guessing we don’t need to tell you that. What you may not know however,

In 2012, Facebook went public and the consequences were catastrophic for stockholders. After only two weeks $50 billion dollars worth of shareholder equity was lost, as many Facebook insiders sold their stock.  Many of the key executives at Facebook thought that it would be more strategic to get out,

Before, we get started, here are some facts about the world of Social Media that you’ll find quite interesting: Every minute, 700 YouTube videos are shared on twitter every minute (Source). Every minute! By 2013, approx. 13% of revenue from the mobile web will be accounted for by Flow20

For business with a physical location relying primarily on the business of local residents, getting good rankings on Google places is perhaps even more important than traditional Search Engine Optimisation (SEO). This is especially important if you’re the type of local business that generally don’t tend to have an