August 2, 2022

PPC Or SEO Which Is Better?

Pay-per-click (PPC) advertising and search engine optimization (SEO) are leading strategies for driving online traffic. On the one hand, with PPC, a site owner can place ads online that target a particular demographic. Conversely, one can utilize techniques to attract visitors directly from search engine results with SEO. Both

Why PPC And SEO Work Well Together

Many website owners know of SEO (search engine optimization) as the most natural and budget-friendly way to increase interest and traffic to their site for potential sales. However, when combined with PPC (pay-per-click) advertising, it really boosts the possibility of more visitors and leads to your landing page for
July 30, 2022

Can You Carry Out PPC Without A Website?

If you are a business owner overwhelmed with the work it takes to maintain your website, then PPC advertising might be your answer. In this article, I will go over PPC, how it works, how to get started using it, and whether you can carry out PPC without a

Are PPC Ads Worth It?

Technology is advancing quickly pretty much every day and we’re constantly bombarded with fancy new advertising strategies that are guaranteed to have fantastic returns on investment. However, in this process of constantly chasing after the next best thing, people often overlook more traditional advertising methods; namely pay-per-click, or PPC,
August 30, 2019

Should you manage your Google Ads campaign yourself, or hire an agency?

Google is unarguably the most powerful search engine in the world currently, which means your business needs to be leveraging the power of Google Ads. A Pay Per Click (PPC) campaign is a must for any digital marketing campaign  have the power to dramatically increase your business visibility to
May 28, 2019

Looking for a 10? How to improve your Google Ads Quality Score to (near) perfect levels

So, after a perfect 10? Well, aren’t we all? And while I can’t promise that if you follow the steps below you will achieve 10/10 Quality Scores on your Google Ads campaigns, I can promise that’ll it will get you very close, reducing your Cost Per Clicks and increasing
January 4, 2018

Google AdWords and Google Analytics audit results from a real campaign

There’s no shortage of good resources on theory and practical advice on auditing a Google AdWords campaign. However, I couldn’t quite find one which contained real-world suggestions based on an actual AdWords campaign which is what this blog post is all about. The audit here is pretty much what
SEMRush competitor
December 4, 2017

Thinking like an entrepreneur when running AdWords campaigns in hyper competitive industries

With the arrival of tools such as AdWords Express and Dynamic Ads and ever-increasing prominence of local results (i.e. Google My Business) moving the spotlight away from the organic results, the AdWords platform has become more competitive than ever. Cost Per Click (CPC) rates, too, have been on an
May 4, 2017

How to Tweak Your Remarketing Campaign to Increase ROI – Part 2

If you are looking to tweak your remarketing campaign to incorporate better practices, you might need a more focussed approach. In Part 1 of this look at remarketing to increase ROI, we looked at reshaping the campaign from its foundations. Now we intend to look a little deeper and
March 31, 2017

How to Tweak Your Remarketing Campaign to Increase ROI

Remarketing is a brilliantly effective way to reconnect with users who have shown interest in your site or app in the past and turn them into customers.  It essentially tracks people who have visited your site through cookies, and shows them your ads on other sites, across multiple devices.