LinkedIn Advertising Agency London

LinkedIn Ads Management by Flow20

  •  Generate B2B or B2C leads from LinkedIn
  •  Acquire leads that fits your exact criteria
  •  We target prospects based on criteria you define (e.g. company size, designation etc)

Quick Quote

You’ve been sending out connection invites regularly, your profile views have been increasing over time, your posts are getting some likes even but none of your time and effort has resulted in generating a lead from LinkedIn yet.

You’ve been sending out connection invites regularly, your profile views have been increasing over time, your posts are getting some likes even but none of your time and effort has resulted in generating a lead from LinkedIn yet.

If that sounds familiar it’s because generating leads effectively from LinkedIn requires much more than increasing your connection count and without access to the correct prospecting tools, messaging strategy and a rigorous follow-up strategy, LinkedIn is likely to have an impact on your bottom line.

If you’re looking for a LinkedIn Advertising Agency in London who can help, get in touch with Flow20 today.
Get a quick quote
LinkedIn is still a highly underutilised digital marketing platform for generating leads and that is great news for B2B companies.

Using a combination of sponsored updates (paid ads), Lead Gen Forms, InMail & Dynamic Ads, Flow20 can set up and manage campaigns for your business, creating a new source from which to generate new prospects and business.

For more information on getting started with LinkedIn advertising get in touch with Flow20 today.

And that is precisely why our Social Media advertising management charges are tied to your results, not our time.
If you’re looking for LinkedIn ads agency in London, you will find few agencies that have the level of knowledge and expertise running LinkedIn lead gen campaigns that Flow20 does.

As an agency with a primarily B2B client base, we began exploring LinkedIn as a digital marketing platform long before any one else did.

We add LinkedIn to the mix for most of our B2B client campaigns and have a wealth of data that we routinely use to optimize and improve existing campaigns or launch new ones better.
That’s a good question and even if you’re a B2B business, the answer to this question is that it will depend.

As a LinkedIn advertising agency in London with the experience of double digit LinkedIn lead generation campaigns, what we’ve found is that certain industries and sectors can be more conductive than others.

For example, in industries where people make a buying decision primarily on the back of a recommendation or referral, LinkedIn's inherent ‘connected’ nature can work well here.
Typical ROAS (Return on Ad Spend) can range from 50% to over 1000%! Whilst that number may not be very helpful, the fact is it’s extremely difficult to give you any more solid estimates as the number can vary.

This is in part due to the fact that LinkedIn as a digital marketing platform is still relatively new and LinkedIn is constantly working on changing/improving their advertising options.

Generally speaking, the longer a LinkedIn advertising campaign runs, the higher the ROI tends to be.
Anywhere between a few weeks and up to 2 months is a rough estimate.

In most cases, you will begin seeing results from your LinkedIn advertising campaign within1-2 weeks but as B2B sales cycles are typically longer, time to break-even and then move towards a positive ROI will be longer.
Anywhere between £550 - £1500 monthly (ex VAT) depending on factors such as your objectives, audience size, targeting options required and so on.

The best thing to do is send us your requirements using the form above and we can give you an exact figure.

There are no contracts and we just need a month’s notice should you wish to stop the campaign.
LinkedIn ads are targeted advertisements specifically designed to reach professionals on the LinkedIn platform. They allow businesses to reach their target audience by selecting demographic characteristics like industry, job title, and seniority. There are several types of LinkedIn ads, including Sponsored Content, Sponsored InMail, and Dynamic Ads. Each type serves different marketing objectives, from building brand awareness to generating leads. By setting up ad campaigns on LinkedIn, you can tailor your content directly to your desired professional audience, enhancing the likelihood of engaging potential customers and partners who are most relevant to your business needs.
LinkedIn ads are particularly effective for B2B marketing due to the platform's professional nature. Businesses can reach decision-makers and influencers directly, making it easier to generate qualified leads and drive business growth. With LinkedIn's detailed targeting options, ad campaigns can be highly customized to engage a specific target audience, increasing the relevance and effectiveness of the marketing efforts. B2B companies often find that LinkedIn ads yield higher conversion rates compared to other social platforms due to the professional context and networking-focused environment.
Determining the appropriate ad spend for LinkedIn ads can vary based on several factors, including your marketing objectives, the competitiveness of your industry, and your campaign duration. LinkedIn allows you to set a daily or total budget, giving you control over how much you spend on ad campaigns. It's recommended to start with a test budget to gauge the effectiveness of different ad formats and targeting options. Monitoring the performance closely will help you understand the return on investment and adjust your ad spend accordingly to maximize campaign results.
A LinkedIn marketing agency specializes in creating and managing LinkedIn ad campaigns, leveraging their expertise to enhance campaign performance. Such an agency can develop a tailored strategy that aligns with your business goals, manage ad spend efficiently, and optimize ad content for maximum engagement. They can also handle the complexities of targeting and segmentation to ensure your ads reach the most relevant audience. Employing a LinkedIn marketing agency can be particularly beneficial for businesses looking to intensify their LinkedIn marketing efforts without diverting internal resources from other critical tasks.
Yes, LinkedIn ads can integrate with your CRM system to enhance lead management and nurturing processes. This integration allows you to automatically import leads generated from LinkedIn ad campaigns into your CRM, facilitating a seamless transition from lead capture to follow-up. CRM integrations also enable better tracking of conversions and customer interactions, providing deeper insights into the effectiveness of your LinkedIn ads and allowing for more personalized follow-up strategies based on individual lead behavior and preferences.
LinkedIn offers robust targeting options that allow you to refine your audience based on professional criteria. These include job title, industry, company size, seniority, skills, and even educational background. This precise targeting ensures that your LinkedIn ads are shown to individuals who are most likely to be interested in your products or services. By effectively using these targeting options, you can optimize your ad spend and increase the relevance of your ad campaigns, leading to higher engagement and conversion rates.
Success measurement for LinkedIn ads should focus on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, lead quality, and ROI. LinkedIn provides analytics tools that help track these metrics, giving you insights into how your ads are performing. It’s also important to align these metrics with your initial marketing objectives. For instance, if the goal is lead generation, the number of leads and the conversion rate from leads to sales are crucial metrics. Regularly reviewing these metrics and adjusting your campaigns accordingly is essential for optimizing the effectiveness of your LinkedIn ads.
LinkedIn ads can be strategically used at various stages of the sales funnel to nurture leads and guide them towards a purchase. At the top of the funnel, use LinkedIn ads to raise awareness and generate interest with informative content. As prospects move down the funnel, tailor your ads to demonstrate the value of your product or service, highlighting specific features or benefits. At the bottom of the funnel, focus your LinkedIn ad campaigns on conversion-oriented actions such as signing up for a trial or scheduling a consultation. Throughout the funnel, utilize LinkedIn’s detailed targeting to deliver the right message at the right time.
The most effective content for LinkedIn ads depends on your campaign goals and target audience. Generally, content that adds professional value, such as industry insights, whitepapers, case studies, and how-to guides, performs well on LinkedIn. Video content is also highly engaging and can be used effectively to capture attention quickly. Tailoring content to address the specific needs and pain points of your target audience while positioning your company as a solution provider increases the relevance and effectiveness of your LinkedIn ads.

A closer look at Flow20's LinkedIn Advertising service

B2B

LinkedIn ads are particularly impactful in B2B marketing due to the platform's professional focus. It connects businesses directly with decision-makers and industry influencers, making it an ideal channel for B2B communications. LinkedIn's detailed targeting options allow marketers to precisely target by job title, industry, company size, and more, ensuring ads reach those most likely to be interested in their products or services. This targeted approach reduces ad spend waste and increases the efficiency of marketing campaigns. Furthermore, LinkedIn provides a context where professional content is expected and valued, enhancing the credibility and reception of B2B advertising efforts, crucial for fostering business relationships and generating leads.

Cost effective

LinkedIn ads offer cost-effectiveness particularly through their precise targeting capabilities, which ensure that marketing spend is directed towards the most relevant audiences. By allowing advertisers to target professionals based on specific job titles, industries, company sizes, and senior levels, LinkedIn minimizes wastage of resources on uninterested parties. This precision enables businesses to maximize their return on investment (ROI) by engaging with leads who are more likely to convert into customers. Additionally, LinkedIn's pricing model, which includes options for cost-per-click (CPC) and cost-per-impression (CPM), allows businesses to choose the most budget-efficient strategy based on their specific campaign goals, further enhancing cost-effectiveness.

Targeted leads

LinkedIn ads excel at generating targeted leads due to the platform’s rich professional data and advanced targeting features. Advertisers can fine-tune their campaigns to reach individuals based on specific professional criteria such as job function, seniority, industry, company size, and even skills or groups. This level of detail ensures that the content is shown to those most likely to be interested in and qualified for the advertised product or service. Such targeted advertising not only increases the relevance and effectiveness of the campaign but also boosts conversion rates, as the ads engage users who are already predisposed to the business’s offerings, resulting in high-quality leads.

Lookalike audiences

LinkedIn's Lookalike Audiences feature allows advertisers to expand their reach by targeting new professionals who share similar characteristics to their existing customers. By analyzing traits and behaviors of your current audience, LinkedIn identifies and targets users with parallel professional profiles. This tool is invaluable for scaling marketing efforts efficiently, ensuring that ads are seen by individuals most likely to be interested in your services or products, based on proven data from your successful conversions. Lookalike Audiences help to maximize campaign effectiveness by extending reach to highly relevant users, ultimately driving better engagement, increasing conversions, and optimizing the return on investment in advertising campaigns.

Multiple formats

LinkedIn offers multiple ad formats to cater to diverse marketing goals and content strategies, enhancing the flexibility and effectiveness of advertising on the platform. These formats include Sponsored Content for boosting posts directly in the feed, Sponsored InMail for personalized messaging directly to users’ inboxes, and Text Ads for simple, cost-effective reach. Additionally, LinkedIn provides Dynamic Ads that automatically personalize ad content to the viewer, and Video Ads to engage users with dynamic visual content. This variety allows marketers to tailor their approach based on specific objectives—whether driving brand awareness, lead generation, or event registrations—maximizing impact by choosing the format that best suits their campaign needs.

Fully managed LinkedIn ads

Managed LinkedIn ads refer to LinkedIn's managed services where a team of experts from LinkedIn handles the planning, implementation, and optimization of your ad campaigns. This service is ideal for larger companies or those with significant ad budgets who want to ensure their LinkedIn marketing is as effective as possible. Managed LinkedIn ads involve a more customized approach, with strategies designed specifically for your business needs and goals. This includes everything from creating custom ad content to detailed reporting and analysis.
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