If the Pandemic has taught businesses anything, it’s the importance of having an online presence.  Case in point: Primary, one of Europe’s biggest retailers sees its revenue plummet from hundreds of millions to…wait for it, zero all because they didn’t have an eCommerce presence.  Every year, consumers from

Christmas had come early for SEO professionals everywhere. In July to be precise as that is when Google issued a revised and updated version of their quality rating guidelines handbooks. 164 pages of pure SEO gold that was previously information reserved for a 10,000 strong network of human raters

WordPress is a fantastic resource for bloggers and small businesses, allowing them to create professional-looking websites with relative ease and lower cost. In fact, this makes it very popular with web designers as well, as it allows for faster turnaround than hard-coded sites and it means that they can

First off, let’s clarify what a copywriter actually is. It’s an individual who writes promotional material. Could be a website, brochure, flyer or press advert – though it’s not limited to just these types of collateral. Or put another way, it’s someone who writes words that sell a product,

Limited use of Google’s keyword planner for low and non spending accounts The keyword planner is a free tool that has long been a staple in every online marketer’s toolkit whether that’s for SEO or PPC. However, you may soon have only limited access unless you’re using Google’s AdWords

‘It was the best of times, it was the worst of times…’  The great novelists of the past, like Charles Dickens, knew exactly how to engage their readers from the first line.  But these writers all had the luxury of taking their time reaching a full explanation of their

Tips on how to achieve unity across all channels of your campaigns. Just like any great band that has broken up and then reunited will tell you – the product of a project should be greater than the sum of its parts.  The same applies to marketing campaigns.  With

When Google files a patent for some new piece of technology they want to protect, you likely  expect this to have something to do with technology. Perhaps a new gadget that’s sure to become the next must-have (think, Google Glass). Well, it seems that the search giant’s latest new

Everyone knows by now that the world has gone mobile. Very quickly, business owners are beginning to catch up with modern technology by developing mobile apps to help them compete. Mobile applications offer a variety of benefits for your business, they help you stand out amongst the crowd and

If you’re reading this, you already know about Google’s latest algorithm update, the Penguin 2.0, the 4th iteration of the Penguin algorithm changes which went live on May 22nd, 2013 (see Matt Cutts video) Less than 1 week into it’s launch, I have spoken to a few SEOs and