August 17, 2016

Online Marketing – What you need to know (Aug 16)

Limited use of Google’s keyword planner for low and non spending accounts The keyword planner is a free tool that has long been a staple in every online marketer’s toolkit whether that’s for SEO or PPC. However, you may soon have only limited access unless you’re using Google’s AdWords
August 4, 2015

Integrating Your Online and Offline Marketing

Tips on how to achieve unity across all channels of your campaigns. Just like any great band that has broken up and then reunited will tell you – the product of a project should be greater than the sum of its parts.  The same applies to marketing campaigns.  With
small vs big
April 25, 2014

How a small website can compete with a bigger one when it comes to SEO?

Offline or online, if you run your own business, at some point you’ve probably looked at your bigger competitors and wondered what it is that you can do to compete with them. When it comes to competing online, what you need to do is slightly different. Very simply put,
Google electronic tattoo
February 21, 2014

Lie-detection tattoo by Google??

When Google files a patent for some new piece of technology they want to protect, you likely  expect this to have something to do with technology. Perhaps a new gadget that’s sure to become the next must-have (think, Google Glass). Well, it seems that the search giant’s latest new
August 7, 2013

Innovation now lies in the format

Innovation within cinmea is something that has facinated audiences since the development of the first film itself by The Lumiere Brothers. Entitled ‘The arrival of the train at La Ciotat’ this film was simply a train pulling into a station but famously made the audience jump out if their seats

What your video NEEDS to boost sharing-Part one

Viral videos are something very new to the world of film formatting. With this new territory comes both a sense of excitement and uncertainty for companies using them.  Excitement as the genre has not been fully explored yet because of its youth and  uncertainty as it is still so

What are your competitors up to?

If you want to stay ahead of the competition, knowing what your competitors are up to in the first place is a good place to start. Before the days of the Internet and the social web, you would have done this by calling your competitors up, posing as a

Is Bing worth thinking about?

The only time I tend to think about Bing is if/when I see one of their ads. Google seems to have taken over the world and it is the first thing that comes to the mind of most marketers when you hear the words “online marketing”. And, it wasn’t
July 26, 2013

Welcome to our new website!

Hello everyone, So, our shiny new website is live and we thought it’s high time we added a Blog to our website. We were adding many how-to’s, guides and resources to our older website via the Resource section but a Blog just makes it much easier. And, yes, search