May 28, 2019

Looking for a 10? How to improve your Google Ads Quality Score to (near) perfect levels

So, after a perfect 10? Well, aren’t we all? And while I can’t promise that if you follow the steps below you will achieve 10/10 Quality Scores on your Google Ads campaigns, I can promise that’ll it will get you very close, reducing your Cost Per Clicks and increasing
April 4, 2019

What’s the impact of your domain reputation to your rankings

Christmas had come early for SEO professionals everywhere. In July to be precise as that is when Google issued a revised and updated version of their quality rating guidelines handbooks. 164 pages of pure SEO gold that was previously information reserved for a 10,000 strong network of human raters
January 25, 2018

Why most blog posts never get read and how to optimise yours to help it get more traffic

Updated June 2018 Average read time: 13 minutes There’s few marketing catch phrases that make me cringe more than “content is king”. I stopped counting the number of times I saw it quoted after number 481 (ok, not really but you get the point). However, the reason I find
January 4, 2018

Google AdWords and Google Analytics audit results from a real campaign

There’s no shortage of good resources on theory and practical advice on auditing a Google AdWords campaign. However, I couldn’t quite find one which contained real-world suggestions based on an actual AdWords campaign which is what this blog post is all about. The audit here is pretty much what
SEMRush competitor
December 4, 2017

Thinking like an entrepreneur when running AdWords campaigns in hyper competitive industries

With the arrival of tools such as AdWords Express and Dynamic Ads and ever-increasing prominence of local results (i.e. Google My Business) moving the spotlight away from the organic results, the AdWords platform has become more competitive than ever. Cost Per Click (CPC) rates, too, have been on an
July 20, 2017

How to Keep Your WordPress Website Safe from Malware and Hacking

WordPress is a fantastic resource for bloggers and small businesses, allowing them to create professional-looking websites with relative ease and lower cost. In fact, this makes it very popular with web designers as well, as it allows for faster turnaround than hard-coded sites and it means that they can
May 26, 2017

Is a copywriter a wordsmith or a salesman?

First off, let’s clarify what a copywriter actually is. It’s an individual who writes promotional material. Could be a website, brochure, flyer or press advert – though it’s not limited to just these types of collateral. Or put another way, it’s someone who writes words that sell a product,
May 4, 2017

How to Tweak Your Remarketing Campaign to Increase ROI – Part 2

If you are looking to tweak your remarketing campaign to incorporate better practices, you might need a more focussed approach. In Part 1 of this look at remarketing to increase ROI, we looked at reshaping the campaign from its foundations. Now we intend to look a little deeper and
March 31, 2017

How to Tweak Your Remarketing Campaign to Increase ROI

Remarketing is a brilliantly effective way to reconnect with users who have shown interest in your site or app in the past and turn them into customers.  It essentially tracks people who have visited your site through cookies, and shows them your ads on other sites, across multiple devices.
March 15, 2017

Best Practices for Optimising for Cross-Device Conversions

Think back to the last time you made an online purchase. Chances are, you started the research process on one device and ended up making the purchase from another. A large number of users begin a transaction on one device and complete it on another.  This, very simply, is