January 25, 2020

B2B and B2C Digital Marketing Tools for 2020

Digital marketing is changing rapidly with every passing year. 2019 saw major developments in the field of search and marketing. As marketers are constantly upgrading their skills to enhance the performance of their campaigns, they also need to use the best set of digital marketing tools to ease their
November 8, 2019

How to use LinkedIn to generate leads

Lead generation is a fundamental part of building a successful business. In order to gain paying customers, you need a reliable stream of leads to send them in your direction. However, as simple as this concept is in theory, the reality often proves a little harder. While you understand
October 28, 2019

Focus on these (3) things to get the most from your SEO

  Where do you hide a body so one will find it? On page 2 of Google. That’s how this classic joke from the SEO community went. Except that it’s now more like ‘bottom of page 1’ NOT page 2.
Facebook live logo with image
August 30, 2019

Why Facebook Live Is The Perfect Platform To Grow Your Brand

One of the most exciting ways to connect with your followers and create new ones along the way is by using Facebook Live. Here are some interesting stats that you need to know about Facebook Live:

Should you manage your Google Ads campaign yourself, or hire an agency?

Google is unarguably the most powerful search engine in the world currently, which means your business needs to be leveraging the power of Google Ads. A Pay Per Click (PPC) campaign is a must for any digital marketing campaign  have the power to dramatically increase your business visibility to
May 28, 2019

Looking for a 10? How to improve your Google Ads Quality Score to (near) perfect levels

So, after a perfect 10? Well, aren’t we all? And while I can’t promise that if you follow the steps below you will achieve 10/10 Quality Scores on your Google Ads campaigns, I can promise that’ll it will get you very close, reducing your Cost Per Clicks and increasing
April 4, 2019

What’s the impact of your domain reputation to your rankings

Christmas had come early for SEO professionals everywhere. In July to be precise as that is when Google issued a revised and updated version of their quality rating guidelines handbooks. 164 pages of pure SEO gold that was previously information reserved for a 10,000 strong network of human raters
January 25, 2018

Why most blog posts never get read and how to optimise yours to help it get more traffic

Updated June 2018 Average read time: 13 minutes There’s few marketing catch phrases that make me cringe more than “content is king”. I stopped counting the number of times I saw it quoted after number 481 (ok, not really but you get the point). However, the reason I find
January 4, 2018

Google AdWords and Google Analytics audit results from a real campaign

There’s no shortage of good resources on theory and practical advice on auditing a Google AdWords campaign. However, I couldn’t quite find one which contained real-world suggestions based on an actual AdWords campaign which is what this blog post is all about. The audit here is pretty much what
SEMRush competitor
December 4, 2017

Thinking like an entrepreneur when running AdWords campaigns in hyper competitive industries

With the arrival of tools such as AdWords Express and Dynamic Ads and ever-increasing prominence of local results (i.e. Google My Business) moving the spotlight away from the organic results, the AdWords platform has become more competitive than ever. Cost Per Click (CPC) rates, too, have been on an