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Social Media Advertising Agency
SOCIAL MEDIA ADVERTISING AGENCY LONDON
Our social media advertising services in London help businesses reach targeted audiences, increase brand awareness and generate qualified leads through effective paid social campaigns. We create and manage social media advertising campaigns tailored to your business goals, target audience and budget, using performance data to optimise results and maximise your return on advertising spend.
From £450 monthly
No hidden charges, no minimum-term contracts. Rates ex VAT.
Facebook, Instagram, LinkedIn & Twitter
We manage targeted social media advertising campaigns across the platforms where your customers spend their time.
Focused on leads and sales not likes and shares
Our campaigns focus on generating genuine leads and sales, rather than simply increasing likes, followers or engagement.
Detailed reporting
We provide clear, regular reports showing campaign performance, results and opportunities for improvement.
Problems we solve
Our social media advertising services help businesses overcome common challenges such as reaching the right audience, generating qualified leads and improving campaign performance. We create targeted paid social campaigns and use performance data to help businesses make better use of their advertising budget.
- Reaching the right audience
- Target relevant audiences across social platforms
- Refine targeting based on audience and campaign data
- Reach potential customers at different stages of the buying journey
- Reduce wasted advertising spend
- Generating qualified leads
- Create campaigns focused on relevant business goals
- Use engaging ad creative and relevant messaging
- Drive users towards enquiries and conversions
- Improve lead quality through ongoing optimisation
- Improving campaign performance
- Monitor clicks, conversions and cost per lead
- Test different audiences, creatives and ad formats
- Optimise campaigns using performance data
- Improve return on social media advertising spend
- Our Services
Digital services to grow your business
Social Media Advertising Agency
Interested in finding new customers from Social Media?
Great, that is precisely what Flow20 does.
Adding Social Media advertising to your marketing mix is an effective way to add a new source of leads and customers for your business and with average Cost Per Clicks for Social Media advertising campaigns, some 30% less than Google Ads, it can be more cost-effective too.
Delivering new customers for businesses just like yours is what Flow20 has been doing since 2008 so if you want to begin growing your business, Flow20 can help.
Why Flow20?
Flow20 has been delivering leads and sales for our clients since 2008, so when it comes to converting website visitors into leads, our Social Media ad campaigns typically deliver leads and enquiries approx. 30% below industry averages (check out our Results page for some success stories).
How we do that is simple, really. By spending several hours during the research phase and carrying out competitor analysis, using ad intelligence tools, creating highly segmented campaign structures so all elements can be performance-tested against each other we get insights all of which is then formulated into your ad campaign’s strategy.
The result is campaign that utilises best-practices, elements and a structure that has been setup for success.
And that is precisely why our Social Media advertising management charges are tied to your results not our time.
- Find your answer
SOCIAL MEDIA ADVERTISING FAQs
We already have Social Media ad campaigns that are running but underperforming. Can Flow20 help?
Google Ads or Social Media, which one is better?
- Our Process
Effective PPC Management
Effective Pay Per Click marketing begins with a clear understanding of your business, customers, services and commercial priorities. Before making major changes, we assess what you want the campaign to achieve and how those results should be measured.
Where an advertising account already exists, we can conduct a detailed PPC audit. This review may include campaign structure, search terms, keyword targeting, conversion tracking, bidding, geographical settings, advertisements, landing pages and previous performance.
The findings help us identify wasted spending, missed opportunities and areas where campaign performance could be improved. We then use this information to build a PPC strategy tailored to your objectives and available budget.
Keyword Research
Detailed keyword research helps ensure your advertisements reach people who are actively searching for the products or services you provide. As a PPC marketing agency, we assess factors such as search intent, relevance, competition, estimated costs and likely conversion potential. The goal is not simply to target the keywords with the highest search volumes. A lower-volume search made by someone ready to enquire can be more valuable than a broad term that attracts irrelevant visitors. Keyword selection is also collaborative. Business owners and internal teams often understand the language customers use, the enquiries that are most valuable and the types of work the company wants to avoid. We also review location settings carefully. Google Ads may include people who show an interest in a location without necessarily being based there. For businesses targeting London or particular service areas, location settings should be configured to reflect the intended audience as closely as possible.
Ad Copy Creation
Strong advertisement copy helps attract the right people while discouraging unsuitable clicks. Our Pay Per Click marketing approach includes writing clear headlines, relevant descriptions and focused calls to action. Advertisements should explain what the business offers, why the service may be relevant and what the user should do next. The messaging should also match the landing page. When an advertisement promotes a specific service but directs visitors to a general or unrelated page, users may leave without taking action. We can test different headlines, descriptions, benefits and calls to action to understand which combinations generate better engagement and stronger conversion rates. These insights allow campaigns to be improved using actual performance data rather than assumptions.
Campaign Monitoring and Optimization
PPC campaigns require regular monitoring. Search behaviour, competition, advertising costs and customer demand can all change over time. Our team reviews campaign performance and makes adjustments based on the data available. This may include refining keywords, adding negative keywords, changing bids, adjusting audience targeting, testing advertisements or moving budget towards campaigns that are producing stronger results. We also examine the quality of the enquiries being generated. A campaign may appear successful when judged only by the number of form submissions, but those leads may not be commercially useful. Where possible, campaign decisions should reflect lead quality as well as lead volume. Ongoing optimisation helps reduce unnecessary spending and keeps campaigns aligned with your wider business objectives.
User Experience
Attracting relevant visitors is only one part of successful Pay Per Click marketing. Your website and landing pages must also make it easy for those visitors to understand the offer and take the next step. With extensive PPC experience, Flow20 understands how strongly landing-page quality can affect campaign performance. Slow-loading pages, confusing layouts, weak calls to action or lengthy forms can prevent interested visitors from making an enquiry. We review landing pages alongside the advertising campaigns. This may involve examining the page structure, messaging, mobile experience, enquiry forms, calls to action and alignment between the search term, advertisement and page content. Improving the user experience can help turn a greater proportion of paid traffic into leads and sales without simply increasing advertising expenditure
Maximizing Your PPC Budget
A PPC marketing agency can help you distribute your advertising budget according to your audiences, services, campaign priorities and commercial goals. Rather than dividing the budget equally across every campaign, we examine which keywords, advertisements and audience groups are producing the most useful results. Spending can then be reduced in weaker areas and directed towards opportunities with stronger conversion potential. Bid management is also important. Paying more for every click does not automatically produce better leads. Bids should reflect the likely value of the search, the level of competition and the performance of the campaign. We use campaign data, keyword tools and account-management technology to monitor spending and identify opportunities for improvement. The objective is to make your PPC budget work more efficiently while maintaining control over costs.
Additional Digital Marketing Services
Flow20 provides additional digital marketing services that can support and complement Pay Per Click marketing campaigns. Depending on your objectives, this may include Google Ads, Microsoft Advertising, Google Shopping, LinkedIn Ads, video advertising, social media advertising and search engine optimisation. Using several digital channels can help businesses reach customers at different stages of the buying process. Search advertising may capture people who are already looking for a service, while social media and video campaigns can support awareness and remarketing. As a PPC marketing agency London businesses can rely on for joined-up digital support, Flow20 uses reporting and analytics tools to understand how different channels contribute to enquiries and sales. Access to platform resources, campaign data and specialist tools also helps us make informed recommendations based on performance rather than guesswork.
