February 15, 2022

Are SEO Courses Worth it?

Nowadays, more and more people are considering taking courses in internet marketing and SEO. There are hundreds and potentially thousands of SEO courses, but not all of them will be right for your specific situation. Knowing what to look for in an SEO course is very useful. Are SEO
April 16, 2020

Impact of COVID-19 on SEO and Your Organic Traffic

COVID-19 or better known as Coronavirus has led to a global upheaval in 2020. This is because businesses, as well as economies, are shifting to support the health of the citizens and the slow infection rates. While the government has imposed measures to restrict the foot traffic and movement
October 28, 2019

Focus on these (3) things to get the most from your SEO

  Where do you hide a body so one will find it? On page 2 of Google. That’s how this classic joke from the SEO community went. Except that it’s now more like ‘bottom of page 1’ NOT page 2.
January 5, 2016

How to Write Web Content for Human Visitors and Search Engines

The idea of blogging is relatively straightforward; short articles which express particular opinions posted regularly, and available for the perusal of any online user who takes an interest in the subject matter.  But, since search engines need some sort of written content in order to create a list of
September 22, 2015

The Importance of Rich Snippets to SEO

A look at the nature of rich snippets and their value to SEO campaigns. So often the changes in the world of search – such as algorithm updates, etc. – make the jobs of search engine optimisers harder.  A strategy that would work exceedingly well the day before an
September 21, 2015

The Importance of Social Signals to SEO

How social signals are improving rankings despite being ignored by search algorithms. Certain search engine’s responses to social signals have been up and down over the last few years, and caused a great many SEOs to pay closer attention to the goings on in the world of search than

Using Google’s Search Console for Highly Effective SEO

4 areas in which search engine optimisers can exploit Search Console for optimum search results. If Analytics is Google’s handsome, captain-of-the-rugby-team son, then Search Console is Analytics’ reclusive, highly-intelligent sibling – the sort that is a piano prodigy and doesn’t come out of its room when visitors arrive for
SEO for overseas
November 21, 2014

SEO for international markets

We haven’t talked much about carrying out SEO for international markets before.  However, since we’ve been carrying out a few projects for this, I thought I’d point out some of the things you’ll need to get started with even before you actually begin the Search Engine Optimisation process. These
small vs big
April 25, 2014

How a small website can compete with a bigger one when it comes to SEO?

Offline or online, if you run your own business, at some point you’ve probably looked at your bigger competitors and wondered what it is that you can do to compete with them. When it comes to competing online, what you need to do is slightly different. Very simply put,
January 31, 2014

SEO School 101: How To Get Started Optimizing Your Web Content

If you’re faimiliar with Search Engine Optimisation (SEO) then chances are, you’ve heard ‘Content is King’ only a little too often. And, there’s a good reason for this. Google loves unique and fresh content and rewards websites who take out the time and effort to publish useful content on