August 8, 2022

5 Alternatives To Pay Per Click (PPC) Marketing

Alternatives To Pay Per Click PPC Marketing

PPC marketing is a great way to increase your website’s traffic and ROI. However, PPC can also be quite expensive, especially if you are not careful about how you set up your campaigns. In this blog post, there are 5 alternatives to Pay Per Click PPC marketing that can help you achieve similar results at a fraction of the cost introduced!

Here are the most common alternatives to PPC marketing:

  1. SEO – Search Engine Optimisation
  2. Content Marketing
  3. Social media marketing
  4. Affiliate marketing
  5. Referral marketing


Search engine optimization is a process of optimizing your website to rank higher in search engine results pages (SERPs). This can be done through on-page optimization, such as optimizing your website’s title and meta, as well as off-page optimization, such as link building and social media engagement. SEO marketing is a form of marketing that focuses on improving the visibility of a website in search engine results pages (SERPs).

One of the main benefits of SEO marketing is that it can help you reach a wider audience. This is because more people are likely to see your website if it appears higher on the search engine results pages.

Another benefit of SEO marketing is that it can help you improve your brand awareness. This is because when people see your website on the search engine results pages, they will be more likely to remember your brand.

Finally, SEO marketing can help you generate more leads and sales. This is because potential customers who see your website on the search engine results pages are more likely to click on it and visit your website.

Content Marketing

Content marketing is a process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can be done through blog posts, infographics, eBooks, email newsletters, etc.

Social Media Marketing

Social media marketing is the process of using social media platforms to promote your website or product. This can be done through paid ads, organic postings, and engagement with potential customers.

It is extremely cost-effective. Compared to other marketing strategies, social media is very affordable. You can reach a large number of people with just a few minutes of your time and a small budget.

It is also highly effective. Social media allows you to connect with potential customers and create relationships that can lead to sales. Additionally, it is very convenient. You can use social media at any time and from any location. All you need is an internet connection. Lastly, It is easy to measure results. With social media, you can easily track your results and see what is working and what is not. This allows you to make necessary adjustments to your strategy in order to achieve better results.

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.

Referral Marketing

Referral marketing is a process of promoting your products or services to potential customers through word-of-mouth. This can be done by offering incentives, such as discounts or free products/services, to customers who refer your business to others.

With so many options available, there is no reason to limit yourself to just one marketing method! Try out a few of these alternatives and see which ones work best for your business.

About Shirish Agarwal

Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.