August 6, 2022

Tips On Improving Your Pay Per Click (PPC) Performance

Pay Per Click (PPC) performance is a huge part of how you can impact the world of marketing and advertising. It is the process of directing focused traffic to your website to acquire them as customers. Pay Per Click (PPC) campaigns are known for their direct approach, which means that you need to know what you’re looking for and how to utilize your campaign strategically and cost-effectively to maximize performance. The following are the tips on improving your Pay Per Click PPC performance:

  1. Define Your Goals.

When setting out to create a PPC campaign, you must ensure that your business goals are defined clearly before you start. So, what is it that you want from this campaign? Are you looking for traffic to your website? Are you hoping for more leads or conversions? Whatever your goals are, make sure they are defined. Defining your goals will also help you as a marketer decide what type of ads and keywords to choose, which can impact the performance of your PPC campaign.

  1. Keep Experimenting With Your Variables.

When it comes to PPC campaigns, there is no one-size-fits-all approach. So, while there are certain things to remember when setting up a PPC campaign, remember that you will want to keep experimenting with your variables. Start by deciding on the types of ads that you want to use and which keywords you will use. Once this is all set, experiment with other variables, such as the budget you have for your campaign and the period in which it will run. Once you have experimented with this, you’ll have a clearer idea of how much traffic you can expect from your campaign and what to optimize next!

  1. Avoid Generic Funnel Targeting.

Focus on more specific targeting by offering more targeted ads. These ads are known as funnel ads and can help you to reach your goal. The better the target audience you select, the more likely it is that the campaign will be successful. This can mean you need to use your keywords to target specific audiences, people or companies instead of using them as broad terms. You need to consider other factors while targeting your PPC campaign, including whether the company is small, medium or large.

  1. Track Your Conversion Rate.

One of the things that you’ll want to track when running a PPC campaign is your conversion rate – which is the number of people who convert into customers from each click. Every time someone clicks on your ad, you want to acknowledge that this is an opportunity to increase your conversion rate. But, make sure you are using a tracking code to know exactly where the clicks are coming from. Your goal should be to know where the most potential traffic is coming from and which keywords are receiving more clicks.

  1. Choose The Right Set Of High-Performing Keywords.

You need to identify the right set of high-performing keywords as they will determine how well your PPC campaign will perform. It will also help you better determine how much traffic each keyword can generate for you and how many impressions it can reach. So, instead of just choosing all the relevant keywords, you can choose those most relevant to your business. You can also use keywords that are related to your niche or product. Remember that the more specific your keywords are, the higher the conversion rates.

Pay Per Click (PPC) is a powerful tool that you can use to increase your online sales. You have to remember that it won’t do the job on its own, but with these five tips, you can ensure that it performs well for your business. Remember the tips on improving your Pay Per Click PPC performance, and you should be well on your way to a successful campaign.

About Shirish Agarwal

Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.