Website Development and Google AdWords Case Study – Criminal Barristers London

CBL

CBL is a subsidiary of Old Bailey Solicitors and is one of the leading criminal barrister firms in the City.

Established in 2003, CBL’s growth so far has primarily been via word of mouth and personal contacts of the firm’s team of solicitors and barristers but competition in the space is now more than ever and CBL was looking for a solution to begin generating new leads on a consistent basis and at a sustainable Cost Per Lead.

At the back of some work Flow20 did for another law firm (Lloyd Donnelly), CBL reached out to Flow20 to commission us with the task of creating an online marketing strategy for lead generation and then managing the campaigns on an ongoing basis.

The work

Flow20 started with the website’s redesign, as it hadn’t been updated for almost 7 years and didn’t quite reflect the needs and profile of the target audience.

In addition the website’s KPIs were very poor, esp. on the visitor to lead conversion rate side of things, and by addressing this before the marketing was underway, we could ultimately help increase ROI.

Several lead generation tools such as dynamic forms and live chat were also installed so as to make it as easy as possible for users to get in touch.

For the digital marketing platform, we chose Google Ads as there would be no other platform more suitable here – after all, many users looking for a criminal lawyer may be in a state of distress and urgency and need to speak to one right away and Google Ads allow you to appear in front of this audience group quickly and effectively.

We knew remarketing may not be as effective here as most users will or won’t make an enquiry on their first visit so we didn’t want to waste any click budget there. Instead, we opted for a number of Google Ads formats including Call Ads as that allowed users to simply click on the ad and get connected without the need to visit the landing page.

Dedicated landing pages were put together so that the landing page and website pages very closely match the user’s search query (example: creating dedicated landing pages for DUI vs sexual offences vs domestic crime an so on).

Results

As of Dec 2018 it has been over 24 months and the campaign is still live and delivering an average of £3.50 for every £1 spent.

150
ROI delivered
80
Increase in conversion rates compared to 3 months ago

Client Quotes

We worked with them on one of our sites and revenue more than doubled in the course of 6 months.
Harry Bingham Agent Hunter

Great agency to work with. Especially knowledgeable on digital marketing. I always recommend Flow20.
Jim Morrissey Jim Morrissey

SPB has seen traffic to its website increase by over 400% and a consistent supply of quality leads thanks to Flow20.
Arif Rampuri Showtime Photo Booth

The skills gained from the training helped use to optimise our website and measure the outcome of my decisions on a website. Great agency with knowledge and experience.Great to work with.
Jack Kramarski Polyconcrete Ltd.

Really impressed with FLOW20. They have been doing our SEO for 6 years now and we have never dropped from the top page on google. Also they have created an amazing Website for our company that has helped increased our Brand and turnover.
Marvin Fowler WOW Factors.

I was highly recommended this agency by my business coach. There were a few delays my end in commencing the project and Flow20 were were polite and patient while we resolved the issues. I saw some examples of audit reviews and they were pretty comprehensive. When my audit review arrived I was very impressed with the layout and structure. It was a professional job. My website initially scored 70 before the SEO audit review and following the remedial work, it now scores 93. So happy that the website's issues have been addressed.
Vince Stevenson College of Public Speaking.

I've used and (wasted) spent much money on different digital marketing companies over the years - none of them got the results they promised me - one company I spent over 2 years with and got nowhere, in 3 months with Flow20 I started seeing definite results, in just under 6 months.

Flow20 delivered above and beyond my expectations - a year later and I am utterly delighted with the results, I'm on the first page of Google consistently for many of my competitive search terms for Emergency glaziers and the window repair services I have has gone through the roof. They are exemplary. Cannot recommend more highly

Amir Gull Swift Glazing

Friendly, reliable, great value for money and an extremely effective digital marketing agency service.

Highly recommended.

Marius Tyzcyzka Patient Choice International

Flow20 have been a tremendous help in increasing our leads from online marketing. We have been using them for our Seo and websites for some time now and recommend them for any business looking to grow their online presence.

Artur Voronov AVB Biomass