When a FTSE listed company needs to maximize productivity or help their employees reach their peak potential they enlist POD to come in and take charge.
POD has been providing executive coaching and organizational development services for over 18 years and, as a result of having a laser-like focus and delivering outstanding results for some of the largest organizations in the UK, almost 80% of POD’s revenue came from repeat work and referrals.
Whilst that is great in terms of building brand loyalty, growth can be restricted when you’re targeting a relatively small demographic.
Flow20’s brief entailed giving the POD website a make-over and creating and implementing a lead generation plan via digital marketing.
With the wide range of training and consultancy services that POD offered, the plan had to be within budget, designed to generate leads with the agreed Cost Per Acquisition (CPA) and require minimal inputs from POD’s busy team.