If you have a website, chances are, you have some sort of analytics tool such as Google Analytics which gives you insights into what your website visitors do whilst on your website (and if you don’t, then I suggest you stop reading and get this installed on your site

When we’re building a new webiste, quite often, we have had clients ask us whether we reccomend using real photos on their website or stock photos which can be purchased from a website like www.istockphoto.com.  So, we decided to make a list of the pros and cons of using

In most cases, the technical requirements of your Ecommerce platform will be slightly different to online retailers selling hardware, Fast-moving consumer goods (FMCG) or other, standardardized items. Whilst any decent ecommerce platform is fully customizable nowadays, it does’nt hurt to have an idea about the technical requirements and capabilities

If your current website’s look/feel hasn’t been updated for a while or you feel it doesn’t accurately represent your brand, then a new website can help your users connect with your brand better. However, if your current website has good or in fact any search engine rankings, there are

We have been creating a few E Commerce websites for online retailers of electronics and one thing we have found   Need a high ROI digital marketing agency? We’re not only a PPC management company but we also do Facebook ads, LinkedIn, SEO, Google Ads training and all of

We have been building quite a few websites in WordPress lately and found that WordPress comes enabled by default, with a feature to not allow search engines to cache your website. In other words, this means that your website will be made completely invisible to all the search engines

A Bounce Rate of a website refers to the number of website visitors who enter and leave a website without having clicked on any further pages. In other words, the entry page and exit page is the same. Bounce rate is usually measured in percentage terms.   Why Bounce

Google Website Optimizer is a tool that allows you to test different versions of your website to see which performs better. By using this tool, you can improve your site’s conversion rate, increase user engagement, and ultimately boost sales. It was introduced to help webmasters make data-driven decisions about their website’s design

Since Google + launched in Sep 2011, every few weeks/months you’ll come across reports stating how it’s growing at an astounding rate and that if your business isn’t on it, then you’re “missing out”. I’m not so sure… If we take a look at the stats, then Google +

Date updated: May 2024 In the world of e-commerce, maximising revenue from existing customers is a crucial strategy. One of the most effective ways to achieve this is through upselling, which motivates customers to purchase a higher-end product than what they initially intended. This not only boosts your sales