August 11, 2013

Website metrics of popular fashion websites

At Flow20, we carry out a lot of Web Design work for fashion companies and was intrigued when I was recently asked by a client in the said industry how their website compared to the big fashion websites around the globe. Transform your practice’s reach with Flow20’s bespoke SEO

Is WordPress Good for Ecommerce Websites? An In-Depth Analysis

When considering an online store, you may wonder if WordPress is the right platform for your eCommerce needs. WordPress can be a good choice for eCommerce websites due to its flexibility, control, and extensive plugin ecosystem. Many large and small businesses alike have successfully built their online stores using
August 10, 2013

Penguin 2.0 – A list of related posts around the web

If you’re reading this, you already know about Google’s latest algorithm update, the Penguin 2.0, the 4th iteration of the Penguin algorithm changes which went live on May 22nd, 2013 (see Matt Cutts video) Less than 1 week into it’s launch, I have spoken to a few SEOs and

How to get SEO benefits from content

If you want to maximise the benefits from your SEO efforts, generating content is a must. As important as what you do is how you do it, in this case… Content generation By now, you’ve heard it all too often – “Content is king”. What’s often missed out 2

Google Analytics – Important metrics for beginners

If you are a small business owner with a website, you should be looking at your website analytics data regularly. Here are some metrics that I recommend most Google Analytics newbies get the hang of to begin getting the basic understanding of their website performance and visitor behavior. Bounce
August 8, 2013

How to calculate your return from your AdWords campaign

For new businesses, there aren’t many tools out there more effective in getting potential customers quicker than a Pay Per Click (PPC) advertising platform such as Google AdWords or Bing Ads. A common oversight we find with clients who are start-ups or new to AdWords is that they don’t
google-adwords logo
August 7, 2013

Ways to increase AdWords Click Through Rate (CTR)

AdWords and Pay Per Click advertisers are generally obsessed with lowering Cost Per Click (CPC) and increasing Click Through Rates of their ads. Whilst increasing CTR is important to improve the overall performance of your campaigns, a high CTR is by no means going to determine something much more

Why am I not getting any / many enquiries in spite of page 1 rankings?

If you are already ranking on page 1 within the Search Engine Results Page (SERP) but not getting any enquiries, you may find some comfort in knowing that you aren’t alone. Having spoken with countless clients over the last 6 years that I have been carrying out SEO, I

Mobile vs responsive web design

It’s all about giving your customers the most optimized and convenient experience your web site can provide. After all, if your visitors aren’t enjoying their experience, they won’t stay long. Boost your online sales with Flow20’s expert eCommerce SEO and Bing PPC services! Get ahead with Google Ads and

10 facts you need to know about mobile SEO

You’ve probably heard this a million times before.. Mobile web usage is on the rise.  This means that making sure your website is found on the mobile web isn’t a luxury anymore but absolutely crucial. Here at Flow20, we have invested a significant amount of time and resources into