With over 2.9 billion monthly active users, Facebook is an essential platform for any business looking to enhance its online presence. Optimising your Facebook Page can significantly improve your brand visibility, increase audience engagement, and drive traffic to your website. By implementing practical strategies, you can transform your page

In 2012, Facebook went public and the consequences were catastrophic for stockholders. After only two weeks $50 billion dollars worth of shareholder equity was lost, as many Facebook insiders sold their stock.  Many of the key executives at Facebook thought that it would be more strategic to get out,

In today’s competitive landscape, simply attracting visitors to your restaurant’s website is not enough; you need to convert those visitors into diners. Offering targeted incentives can significantly increase your conversion rates and turn casual browsers into loyal customers. By implementing strategies like discounts for newsletter sign-ups or loyalty programme

Understanding the difference in lead quality between SEO and PPC is crucial for optimising your marketing strategy. Each approach attracts distinct audiences, with SEO focusing on organic traffic driven by users actively searching for specific products or services. In contrast, PPC targets users through paid advertisements, aiming for immediate

This Monday, 18th November, Google is offering short, website reviews for website owners across the web. Google hasn’t given a lot of information on exactly what kind of feedback website owners can expect excepting that “For this hangout, we’ll review sites that are submitted via the moderator page and

Before, we get started, here are some facts about the world of Social Media that you’ll find quite interesting: Every minute, 700 YouTube videos are shared on twitter every minute (Source). Every minute! By 2013, approx. 13% of revenue from the mobile web will be accounted for by Flow20

For business with a physical location relying primarily on the business of local residents, getting good rankings on Google places is perhaps even more important than traditional Search Engine Optimisation (SEO). This is especially important if you’re the type of local business that generally don’t tend to have an

Penguin 2 was perceived as a major algorithm update by Google. And, it surely was, in terms of the impact it has. However, the actual ‘check-list’, if we want to call it that for Penguin 2.0 wasn’t an eye-opener by any means. Google has long expressed it’s dislike for

Reducing your AdWords Cost Per Click (CPC) can significantly enhance the profitability of your campaigns. Implementing strategies to improve your Quality Score is essential, as a higher score leads to lower CPC and better ad placements. When you optimise your ads for click-through rates and conversion rates, you not