In any workplace, an employer is responsible for ensuring the Health & Safety of its employees and can be held fully responsible for any compensation or personal injury claims which results due to an accident in the workplace. A well-crafted and detailed safety video is one way you can

If you want to stay ahead of the competition, knowing what your competitors are up to in the first place is a good place to start. Before the days of the Internet and the social web, you would have done this by calling your competitors up, posing as a

The only time I tend to think about Bing is if/when I see one of their ads. Google seems to have taken over the world and it is the first thing that comes to the mind of most marketers when you hear the words “online marketing”. And, it wasn’t

Date updated: May 2024 Amazon has revolutionised the online retail landscape with its innovative strategies and customer-centric approach. Retailers can significantly boost their success by emulating Amazon’s dedication to customer loyalty. By creating incentive programmes and personalised shopping experiences, businesses can foster a strong, loyal customer base that returns

A Bounce Rate of a website refers to the number of website visitors who enter and leave a website without having clicked on any further pages. In other words, the entry page and exit page is the same. Bounce rate is usually measured in percentage terms.   Why Bounce

Google Website Optimizer is a tool that allows you to test different versions of your website to see which performs better. By using this tool, you can improve your site’s conversion rate, increase user engagement, and ultimately boost sales. It was introduced to help webmasters make data-driven decisions about their website’s design

Since Google + launched in Sep 2011, every few weeks/months you’ll come across reports stating how it’s growing at an astounding rate and that if your business isn’t on it, then you’re “missing out”. I’m not so sure… If we take a look at the stats, then Google +

Date updated: May 2024 In the world of e-commerce, maximising revenue from existing customers is a crucial strategy. One of the most effective ways to achieve this is through upselling, which motivates customers to purchase a higher-end product than what they initially intended. This not only boosts your sales

Hello everyone, So, our shiny new website is live and we thought it’s high time we added a Blog to our website. We were adding many how-to’s, guides and resources to our older website via the Resource section but a Blog just makes it much easier. And, yes, search