If you have used Google AdWords, you’ll know that how much you end up spending on your ads is entirely dependent on your Cost Per Click (CPC). In other words, how much each click on your ad is costing you. Prices for CPC vary, to say the least, from

For new businesses, there aren’t many tools out there more effective in getting potential customers quicker than a Pay Per Click (PPC) advertising platform such as Google AdWords or Bing Ads. A common oversight we find with clients who are start-ups or new to AdWords is that they don’t

AdWords and Pay Per Click advertisers are generally obsessed with lowering Cost Per Click (CPC) and increasing Click Through Rates of their ads. Whilst increasing CTR is important to improve the overall performance of your campaigns, a high CTR is by no means going to determine something much more