July 30, 2022

Are PPC Ads Worth It?

Technology is advancing quickly pretty much every day and we’re constantly bombarded with fancy new advertising strategies that are guaranteed to have fantastic returns on investment.

However, in this process of constantly chasing after the next best thing, people often overlook more traditional advertising methods; namely pay-per-click, or PPC, ads

PPC advertising, which involves netizens clicking on billboard ads, links, or similar items, is as old as the internet itself and has a long history of success.

That being said, in more modern times, Are PPC ads worth it? Well, as it would turn out, yes!

PPC Ads Have Great Demographic Reach

One of the biggest problems in advertising is getting a particular message across to specific groups of people who are likely to make a purchase. Demographic analytics, advertising placement, and aesthetic appeal are all significant issues advertisers have to contend with.

With PPC ads though, advantages such as cookies, free web page space, flexibility, and a plurality of niche digital spaces means that they end up being highly effective. Unlike say, television advertising, where you have to waste resources advertising to diverse pools of people, with PPC ads, you can easily find internet spaces filled almost exclusively with people who are willing to buy what you sell and also plenty of space to advertise to them.

The Infrastructure Is Already In Place

Logistics plays a key role in pretty much any advertising endeavor and is easily one of the biggest hurdles you’ll face when starting an advertising campaign. If you need to shoot a commercial, you’re likely to need a studio, actors (or animators), cameramen, editors, and technical staff, which can be an absolute pain to get together.

By comparison, PPC ads are an absolute walk in the park; primarily because the infrastructure for getting people to see them is both widespread and easily accessible.

Once you get your hands on a banner ad you want to use or a web page you’re interested in utilizing, all you need to do is contact an advertiser, such as Google Ads, and you’ll be able to start a highly effective campaign with little issue.

They Have Great ROI

While there are riskier, more novel advertising methods that can absolutely knock ROI (return on investment) numbers out of the park, PPC ads remain relatively stable in how successful they are.

Due to how precise PPC ads can be implemented, it’s very easy to find people interested in a product or service you offer, provided you have relatively clear advertising.

PPC ads are also a complete steal from a price standpoint. Influencer marketing might come with the benefit of celebrity endorsement, but it’s also much more expensive, which can easily eat into your ROI if you’re not careful.

Are PPC Ads A Good Choice For You?

PPC ads are a tried and true method for getting sellers in touch with buyers. They’re cheap, easy to implement, multifaceted, and highly effective, but whether they’re appropriate for your business endeavors depends on a lot of context-specific factors.

About Shirish Agarwal

Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.