If you are a business owner overwhelmed with the work it takes to maintain your website, then PPC advertising might be your answer. In this article, I will go over PPC, how it works, how to get started using it, and whether you can carry out PPC without a website. Can you carry out PPC without a website is a ubiquitous question. First, let’s talk about why not just using a website can help your business grow.
The Benefits Of PPC
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Easily Trackable:
With a website, you may find that your conversion rate is going down. It could be due to poor site design, poor navigation, or simply a poorly written description. With PPC advertising, you can easily track how many visitors click on your ad and how many end up buying from you or taking the desired action.
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Visibility:
Your website may not be in the top search results where you want it to be. With PPC advertising, you can easily guarantee that your ad is shown on all the major search engines. Also, since most people do a quick search before visiting a website, your ad is likely to appear in those searches.
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Quality:
Your ad is targeted to deliver a response. It means that your ad will only appear when someone is searching for the type of product that you are selling. You can also choose if you want to target specific geographical areas.
The Basics Of PPC
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Create Your Ad Campaign:
Once you have decided that PPC advertising is suitable for you, you first need to create a campaign. Within your AdWords account, create a campaign for each campaign you would like to run.
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Choose Which Keywords You Are Going To Use:
Now that you have created your campaigns and ads, the next step is figuring out which words or phrases will bring in visitors to your site who are interested in what you have to offer as a business.
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Choose Where You Want Your Ad To Appear:
You may think that the most expensive keywords would be the best. It is not always true. For example, if you sell software-related items, you will probably want to choose a bidding price somewhere in the middle or low-cost spectrum. People looking for software-related items are likely to know what they want and can easily compare one product to another by simply searching on Google or visiting an online store such as Amazon.com. On the other hand, when you sell a more general product, such as jewelry or stationary, you might want to choose higher bidding prices because it is less likely that your customers will have the same search criteria in mind.
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Create Your Ad Copy:
The next step after deciding what you would like to say in your ad copy is creating it. In your ad copy, include a catchy headline that will make your visitor want to read or click on the ad. Next, in the description of your ad, include a summary of what makes you unique or why people should choose to buy from you instead of other businesses for the same products.
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