August 30, 2019

Should you manage your Google Ads campaign yourself, or hire an agency?

Google is unarguably the most powerful search engine in the world currently, which means your business needs to be leveraging the power of Google Ads. A Pay Per Click (PPC) campaign is a must for any digital marketing campaign  have the power to dramatically increase your business visibility to Google users the world over.

How many people look beyond the first page of results when they make a Google search? The answer is not many. If your business is on page eight, you’ll likely never be seen. PPC campaigns can push you further to the top of the rankings and dramatically increase your traffic.

But should you be managing that campaign yourself? Or should you contact a specialist marketing agency to oversee the campaign for you?

This short guide can help you compare the 2 and decide which option is best for you:

The benefits of outsourcing

To understand what the right decision for you is, you need to understand what the benefits of outsourcing the management of your PPC campaign are going to be. This will allow you to weigh them up against doing it yourself, and a clear answer forms – which in almost all cases is going to be outsourcing being your best choice.

So what does outsourcing offer?


Experienced marketing firms can offer you the benefit of their considerable practice and the lessons they have learned through multiple campaigns and you will likely not be able to match the performance an experienced PPC agency can deliver. If you’ve never done a Pay Per Click campaign before, you’re going to make mistakes – everyone makes mistakes the first time they do anything. While it’s nothing to be ashamed of, those mistakes are expensive when it’s your business on the line. If there’s a viable alternative available, it makes a great deal of sense to capitalise on it.

The experience will allow the marketing agency to manage the whole process as efficiently as possible. This efficiency will apply to everything from the keywords that you use to the reporting of the results at the conclusion of the campaign, and all points in between. Ultimately this makes for a much more effective campaign that is going to drive considerably more traffic to your website than if you try and do it yourself.

Time savings

Managing a Pay Per Click campaign is going to take time out of your day if you’re going to do it properly.

It isn’t rocket science but you do need to invest time to learn it or perhaps by booking a Google Ads training course to make the most out of your budget.

You don’t need to micro-manage every little thing, but it will still require significant time and attention focus. This is a valuable resource that could be better used elsewhere in your business. Outsourcing to a professional means that you get the peace of mind which comes from knowing the campaign is being managed professionally, without you needing to dedicate hours of your day to it.

Just because you don’t need to micro-manage everything, however, doesn’t mean that outsourcing has you out of the loop. It doesn’t. When you choose a professional marketing agency, such as Flow 20, you’ll be kept abreast of everything that happens with regular detailed updates. This lets you know how well the campaign is doing every step of the way. At the end of the campaign, you’ll also get a detailed report and a consultation, allowing you to take every positive you can into your next campaign, further streamlining the process over time.

Value for money

It might seem counter-intuitive to think of outsourcing as a money-saving proposition – how can you save money when you’re spending it on something? It comes down to thinking of outsourcing as an investment, and understanding what the return on that investment is going to be. When you outsource the management of your PPC campaign you’ll get a professionally managed campaign that ultimately yields you better results than if you did it yourself. That means more success for your business, which makes it a wise investment.

The investment really is nominal when you consider the benefits of outsourcing. Tapping into the pool of experience that a professional firm like Flow 20 has to offer is worth the price of admission alone. Then you get to the ongoing support, the detailed reporting, and the true sales focus rather than prioritising empty clicks – all of this makes outsourcing possibly the best value for money option available to you.

Which is right for you?

Overseeing things yourself means that you can save the money of outsourcing and can run things exactly your way, but this only makes sense if you have experience of Pay Per Click advertising and how Google Adwords works. If you don’t, you may be setting yourself up for a costly learning experience.

For the majority of businesses, outsourcing makes by far the most sense – contact Flow 20 today to get started.

If you’re looking to learn Google Ads here are some options:

  • Flow20’s Google Ads training courses are provided across all of London or via Skype and can offer you 1:1 training and support specific to your goals and learning objectives
  • One of the top rated Google Ads courses on Fiverr is worth considering if you want to learn online
  • Udemy’s Google Ads Course by Isaac Rudansky is one of the best selling online courses and is definitely worth checking out
  • When it comes to anything to do with PPC, Wordstream is one of the biggest names out there and their PPC university has lots of resources and guides that you can begin learning from right away
  • Google’s own Google Ads Academy also has tons of learning material all categorised by platforms (digital sales, display, mobile and so on).

Flow20 now also offers Facebook ad training courses and Instagram ads courses.

About Shirish Agarwal

Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.