Engaging your readers with website copy is crucial for turning casual visitors into loyal customers. To connect effectively, you must understand your audience’s needs, interests, and pain points. When your content speaks directly to them, you create a bond that keeps them reading and encourages them to take action.

Tips on how to achieve unity across all channels of your campaigns. Just like any great band that has broken up and then reunited will tell you – the product of a project should be greater than the sum of its parts.  The same applies to marketing campaigns.  With

When Google files a patent for some new piece of technology they want to protect, you likely  expect this to have something to do with technology. Perhaps a new gadget that’s sure to become the next must-have (think, Google Glass). Well, it seems that the search giant’s latest new

Everyone knows by now that the world has gone mobile. Very quickly, business owners are beginning to catch up with modern technology by developing mobile apps to help them compete. Mobile applications offer a variety of benefits for your business, they help you stand out amongst the crowd and

If you’re reading this, you already know about Google’s latest algorithm update, the Penguin 2.0, the 4th iteration of the Penguin algorithm changes which went live on May 22nd, 2013 (see Matt Cutts video) Less than 1 week into it’s launch, I have spoken to a few SEOs and

If you are a small business owner with a website, you should be looking at your website analytics data regularly. Here are some metrics that I recommend most Google Analytics newbies get the hang of to begin getting the basic understanding of their website performance and visitor behavior. Bounce

If you are already ranking on page 1 within the Search Engine Results Page (SERP) but not getting any enquiries, you may find some comfort in knowing that you aren’t alone. Having spoken with countless clients over the last 6 years that I have been carrying out SEO, I

If you already have a mobile website, you’ll know that the information needs of your mobile users are very different to your desktop users. If you don’t have one already, this article should help you generate effective mobile website copy-writing. Mobile users visit your website with a very clear

If you’re a small business like us, you’ll know that keeping your work computers up to date, ensuring timely installation of OS and security updates and so on can be quite cumbersome unless you have dedicated IT personnel. We recently started using the services of a professional IT support

Mobile browsing is on the rise. Now, with 3 out of 5 searches carried out via a mobile phones for local businesses,  incorporating a Mobile Marketing strategy into your marketing mix can help you create additional revenue sources and build stronger relationships with your customers. Take a look at