Viral videos are something very new to the world of film formatting. With this new territory comes both a sense of excitement and uncertainty for companies using them. Excitement as the genre has not been fully explored yet because of its youth and uncertainty as it is still so new and fresh a precise study of viral videos has not been put in place to ensure their success. However, there are ways to find out what will make people want to share your video and what will not. As Dan Greenberg points out in his blog ‘3 things your video needs to go viral’ having your video shared is a huge benefit from a marketing point of view as reports have shown that people are much more likely to watch a video online through to the end if their friend has recommended it than if they decided to watch the video on their own.Innovation is something to keep in mind when developing your viral video as innovation is often inspiring to people. Watching something that inspires you as the viewer makes you open your mind, feel more creative and become more hopeful about future possibilities. This is a great feeling to experience and so naturally you want others similar and close to you to experience the same. This is one reason why people will share a video.The age of social networking and the sharing of statuses or other media on this platform has meant our identities our now directly related to the types of things we share on places like Facebook and Twitter. With this is mind, if we want someone to share a video we need to create something that will express that person’s personality to others. The feeling that will be created by the video within the audience needs to be aligned with their personalities so precisely that they feel connected with it and want others to witness this extension of their personality. We therefore have to carefully consider aspects of the marketing of the video before we begin production, for example what music will this demographic like to hear or what will they find funny?
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Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.