November 17, 2023

Can You Run Digital Marketing Campaigns Without a Website?

The answer is yes, it is possible to run digital marketing campaigns without a website. In this article, we will explore different strategies and tactics that you can use to run successful campaigns without a website. While having a website is an essential part of any digital marketing strategy,

What Skills are Required to Become a Digital Marketer?

One of the most crucial aspects of being a digital marketer is having a strong foundation in marketing principles and techniques. Your understanding of concepts like buyer personas, target markets, and brand positioning will help you design effective strategies that attract and retain customers. Additionally, mastering essential digital marketing

What is a Typical Digital Marketer’s Salary?

In the United Kingdom, the average salary for a digital marketer is £27,974 per year as of November 2023. In the United States, digital marketers can earn an average of $57,596 USD annually. It’s important to remember that these figures are only general averages, and your individual salary may

Will Digital Marketing Be Replaced by AI?

Integrating AI as a tool that complements your skillset rather than completely replacing you can lead to more targeted and effective marketing campaigns. To stay ahead in the industry, it’s essential for you to embrace AI technology and harness its potential without losing sight of your crucial role as
July 4, 2023

How Chat GPT is Revolutionising Digital Marketing: A Concise Overview

As artificial intelligence continues to advance, one of the most notable developments in recent years is OpenAI’s Chatbot GPT technology. This cutting-edge tool has the potential to significantly impact the digital marketing landscape, providing businesses with new strategies to boost customer engagement and improve their marketing efforts. The introduction
ecommerce-store-benefits
February 10, 2022

Benefits Of Ecommerce For Wholesalers And B2B Businesses

If the Pandemic has taught businesses anything, it’s the importance of having an online presence.  Case in point: Primary, one of Europe’s biggest retailers sees its revenue plummet from hundreds of millions to…wait for it, zero all because they didn’t have an eCommerce presence.  Every year, consumers from both
April 4, 2019

What’s the impact of your domain reputation to your rankings

Christmas had come early for SEO professionals everywhere. In July to be precise as that is when Google issued a revised and updated version of their quality rating guidelines handbooks. 164 pages of pure SEO gold that was previously information reserved for a 10,000 strong network of human raters
July 20, 2017

How to Keep Your WordPress Website Safe from Malware and Hacking: Essential Strategies for Protection

To ensure your WordPress website remains safe from malware and hacking attempts, it’s vital to adopt effective security measures. By implementing strong security practices, you can greatly reduce the risk of your site being compromised. The frequency of hacking incidents highlights how crucial it is to protect your online
May 26, 2017

Is a copywriter a wordsmith or a salesman?

First off, let’s clarify what a copywriter actually is. It’s an individual who writes promotional material. Could be a website, brochure, flyer or press advert – though it’s not limited to just these types of collateral. Or put another way, it’s someone who writes words that sell a product,
August 17, 2016

Online Marketing – What you need to know (Aug 16)

Limited use of Google’s keyword planner for low and non spending accounts The keyword planner is a free tool that has long been a staple in every online marketer’s toolkit whether that’s for SEO or PPC. However, you may soon have only limited access unless you’re using Google’s AdWords