Limited use of Google’s keyword planner for low and non spending accounts
The keyword planner is a free tool that has long been a staple in every online marketer’s toolkit whether that’s for SEO or PPC. However, you may soon have only limited access unless you’re using Google’s AdWords platform.
Whilst this shouldn’t come to most as a great surprise as when all is said and done, Google is an advertising company first and the accuracy of data has always been questionable, this is the primary go-to tool for most marketers and if you’ve only been using it for SEO purposes it may soon be time to find alternatives.
Barack Obama on Reddit
Did you know that Barack Obama has a AMA (Ask Me Anything) account on Reddit? No joke. And, it’s not news per se as he’s had the session going there for 3 years now.
What is new however, is that last week he announced he’d also be reading his Facebook messages personally, a total of 10 (including emails and letters). More on CNBC.
Google My Business Insights
Last week, Google has given their analytics platform for My Business an upgrade giving page managers much more useful information and insights into their page performance as well as other key elements such as:
- How many people are seeing your listing
- Whether they’re coming from Google search or Maps – this is good as you can use this information to take marketing decisions especially if you’re a restaurant or a local establishment
- Whether they looked for you directly or found you whilst browsing
Learn more at Google’s official announcement page .
Clinton vs Trump – who is winning in online marketing?
In terms of pure numbers, Trump leads the way in terms fo number of twitter and Instagram followers and Facebook fans and Clinton is ahead on YouTube and LinkedIn. Engagement metrics however paint a different story.
Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.