November 17, 2023

What is a Typical Digital Marketer’s Salary?

In the United Kingdom, the average salary for a digital marketer is £27,974 per year as of November 2023. In the United States, digital marketers can earn an average of $57,596 USD annually. It’s important to remember that these figures are only general averages, and your individual salary may differ.

Digital marketing salaries can vary widely, depending on factors such as experience, location, and company.


As you explore the field of digital marketing, one question that may come to mind is what the typical salary looks like for digital marketers. Having a clear understanding of the potential income can help you determine if this career choice is the right fit for you.

To maximise your potential earnings in the digital marketing field, it’s essential to continually develop your skills and stay up-to-date with industry trends. By doing so, you can position yourself as a valuable asset to companies, and secure the best possible salary for your expertise.

Which are the Main Components Affecting a Digital Marketer’s Salary

There are several factors that contribute to a digital marketer’s salary:

  • Location and Company Factors
  • Level of Expertise
  • Role and Job Title
  • Specific Skill and Specialization
  • Type of work


To understand how much you can expect to earn in this role, let’s explore these components in detail.

Location and Company Factors

The location where you work and the company you work for play significant roles in determining your salary. For instance, it is common for a digital marketing agency in large cities like London and Manchester to earn more than the national average. In addition to location, working for a well-established company in the private sector or in digitally-focused industries can have a positive impact on your earnings.

Level of Expertise

As you gain experience and expertise in digital marketing, your salary is likely to increase. Entry-level digital marketers might find their salaries on the lower side compared to their more experienced peers. Beyond the number of years in the industry, hands-on experience working with different tools, solving complex marketing challenges, and managing high-profile campaigns can also contribute to your salary growth.

Role and Job Title

Another important factor affecting your salary is the specific job title you hold. While a digital marketing specialist could earn an average of £52,000, a mid-level digital marketing manager might earn around £70,000, and a senior-level digital marketing director could earn as much as £105,000. Clearly, the higher your position in a company, the larger your paycheck is likely to be.

Specific Skills and Specialisations

Digital marketing is a diverse field encompassing various skills such as SEO, social media marketing, email marketing, content marketing, and more. Developing expertise in a specific area, like search engine optimisation or lead generation, can set you apart from your peers and potentially boost your salary. In addition to this, having strong analytical skills, creative design abilities, and excellent verbal communication skills can also improve your earning potential.

Type of Work

Finally, the type of work you do in digital marketing can also affect your earning power. For example, working as a full-time employee in a company could offer stability and benefits, while doing freelance work provides flexibility and allows you to pursue multiple clients. Freelance digital marketers often charge on a per-project basis or can negotiate higher rates based on their expertise and demand. Ultimately, the balance between stability, workload and potential earnings depends on your preferences and goals as a professional.

In conclusion, understanding these factors and their impact on a digital marketer’s salary can help you make informed decisions when pursuing a career in this exciting field.

Other Ways to Enhance Earnings as a Digital Marketer

Market Yourself

To earn more and increase your chances of receiving the highest pay, it’s essential to showcase your skills and achievements effectively. Building a strong personal brand will attract potential clients and employers. Update your CV regularly, including your experience in digital marketing campaigns, social media management, and other relevant skills. You could also consider starting a blog to share your knowledge and demonstrate your expertise in the field.

Leveraging Social Media

Taking full advantage of social media platforms such as Facebook, Instagram, and LinkedIn ads can significantly boost your career as a digital marketer. By strategically using these platforms to promote your work, engage with influencers, and network with potential clients or employers, you can make yourself more visible and desirable in the industry. Furthermore, having a deep understanding of various social media platforms and their algorithms will make you a valuable asset to any marketing team.

Working with a Marketing Agency

Joining a marketing agency is another effective strategy to enhance your earnings as a digital marketer. Marketing agencies often provide access to diverse projects, regular income, and increased exposure to industry trends and best practices. This experience will help you expand your skill set, making you a more attractive candidate for higher-paying digital marketing roles.

Understand Traditional vs Digital Marketing

Finally, having a solid grasp of both traditional and digital marketing methods will set you apart from other professionals in the field. By blending the strengths of traditional marketing tactics such as print advertising or public relations with innovative digital marketing strategies, you will be able to create comprehensive and effective marketing campaigns for your clients. Consequently, you’ll be more likely to secure higher-paying roles and enjoy a lucrative digital marketing career.

Frequently Asked Questions

What are the average salaries for digital marketing roles in the UK?

The average salary for a digital marketer in the UK is around £27,974 per year, with experienced professionals earning up to £50,000 per year. However, this figure can vary based on factors such as location, type of company, and your position within the company or team hierarchy.

How does a digital marketing manager’s salary compare to other positions?

A digital marketing manager typically earns more than entry-level or specialist roles. For instance, the average digital marketing manager salary in London is £53,961, which is nearly £20,000 higher than the national average for digital marketers.

What is the typical pay for a freelance digital marketer in the UK?

Freelance digital marketer salaries can be highly variable, as they often depend on factors such as project scope, expertise level and the number of clients. While it is difficult to provide an exact figure, experienced freelance professionals could potentially earn more than their salaried counterparts, especially when working with multiple clients and charging higher rates for their services.

How do digital marketing salaries vary across different cities like London?

Salaries for digital marketing roles tend to be higher in larger cities like London, where the cost of living and competition for skilled professionals is greater. As mentioned earlier, the average digital marketing manager salary in London is £53,961, which is considerably higher compared to the national average.

How much can an experienced digital marketing executive expect to earn?

With experience, a digital marketing executive can expect to earn a substantial increase in their salary. On average, experienced professionals can make up to £50,000 per year. However, this figure can fluctuate depending on location, company size, and industry.

Are digital marketing careers financially rewarding in the long run?

Digital marketing careers can indeed be financially rewarding in the long run, particularly for those who continuously develop their skills and take on more senior or specialised roles. As the demand for digital marketing professionals continues to grow, so too do the opportunities for career advancement and increased earning potential.

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About Shirish Agarwal

Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.