As search engines continue to evolve, SEO techniques must also adapt. For businesses, this can mean a lot of work trying to stay ahead of the curve and ensure potential customers are finding their website. Some people believe that SEO can be automated, but is this true? And if it can be automated, is it worth the investment? In this blog post, we’ll take a look at automating your SEO efforts.
Can SEO Be Automated?
If you are wondering ‘Can SEO be automated?, the answer is it depends. 100% automated SEO isn’t possible, and depending on your budget and needs, it might not be worth the money to automate certain aspects of your SEO process.
Remember that SEO (Search Engine Optimization) is about playing by the rules as best as you can. Search engines like Google make their money from advertising because they gather such a large amount of traffic, and they want to make sure that you’re not taking search real estate from their own paid ads.
If they feel like your site is “gaming the system” or that you aren’t following their guidelines, then they will search out loopholes in your SEO strategy and either clamp down on them or remove your website from the index entirely. This means if you plan to automate your SEO, you need to play within the rules.
How To Automate SEO?
There are a few different ways to automate aspects of your SEO. You’ll need to split your efforts up a bit and make sure you’re not trying to automate too much at once, as this can lead to problems. Here are a few easy ways that you can automate your SEO.
Scheduled Tweets
With some tools like Hootsuite or Buffer, you can schedule tweets that link back to your website, so you don’t need to be present on Twitter all day or send out mass tweets. You can also use tools like this to find other people’s popular tweets so that it will appear as though other people are tweeting about your site and boosting your popularity.
Automated Backlinks
Tools like Ahrefs allow you to set up automated backlinks based on keywords. So if somebody is talking about your industry online, you can automatically tweet at them and use that as an excuse to link back to your site. Keep in mind, though, that this is now against Twitter’s ToS, so you’ll want to use tools like this strategically or not at all.
Social Sharing Buttons
Using tools like Shareaholic or AddThis, you can set up timed social sharing buttons for your site. This is an excellent way to boost traffic, but don’t expect it to have a massive impact on your SEO. Such buttons can also be one way that Google finds out about your social networking and then punishes you for it.
On-Page SEO
Tools like Yoast allow you to set up automated on-page SEO, which takes a lot of the work off your hands in writing titles and meta descriptions. This is an excellent way to speed up your SEO efforts, but you’ll still need to dedicate time to writing good content for your website.
SEO automation can be a great way to speed up your efforts and help you achieve higher rankings, but it isn’t without its risks. Ensure that the tool you choose doesn’t jeopardize your SEO strategy by “gaming” Google’s system or spamming social media sites. Be careful not to try and automate too much at once either, as this might spell disaster for your site’s rankings.
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