August 13, 2022

5 Mistakes To Avoid On Pay Per Click (PPC) Campaigns

Making mistakes is part of life. But, when it comes to your business, you can’t afford to make costly mistakes with your Pay Per Click (PPC) campaigns. In this blog post, we will discuss 5 mistakes to avoid on Pay Per Click PPC campaigns and how you can avoid them. By avoiding these mistakes, you can save yourself time and money and improve your campaign results!

Not Reviewing Your PPC Campaigns Regularly

One of the most common mistakes businesses make is not reviewing their PPC campaigns on a regular basis. It’s important to check in on your campaign at least once a week to see how it’s performing and make any necessary changes. By regularly reviewing your campaign, you can catch any issues early on and prevent them from becoming bigger problems.

If you’re not sure where to start, try setting up weekly or monthly reports that track key metrics like clicks, conversions, and cost per conversion. This will give you a good overview of how your campaign is performing and help you identify any areas that need improvement.

Not Using Negative Keywords

Another common mistake is failing to use negative keywords. Negative keywords help you filter out unqualified traffic and prevent your ads from being shown to people who are not interested in what you’re selling. For example, if you sell women’s clothing, you might want to add “men” as a negative keyword so that your ad won’t be shown to men who are searching for women’s clothing.

Adding negative keywords can be a bit of a trial-and-error process, but it’s well worth the effort. By adding relevant negative keywords, you can improve your click-through rate (CTR), lower your costs, and increase your conversion rate.

Not A/B Testing Your Ads

A/B testing is a great way to improve your PPC campaigns, but many businesses fail to do it. A/B testing simply means creating two different versions of your ad and seeing which one performs better. For example, you could test two different headlines or two different descriptions.

By A/B testing your ads, you can fine-tune your campaign for better results. And, best of all, it’s easy to do! All you need is a tool like Google AdWords’ Campaign Experiments feature or Optimizely.

Not Tracking Your Results

Another mistake that businesses make is not tracking their results. It’s important to track key metrics like clicks, impressions, and conversion rate so that you can see what’s working and what’s not. Without tracking, it’s impossible to know whether or not your PPC campaigns are successful.

There are a number of different tools you can use to track your results. Google Analytics is a good option for tracking website traffic and conversions. And, if you’re using AdWords, you can take advantage of the built-in reporting features.

Not Using Relevant Keywords

The final mistake we’ll discuss is failing to use relevant keywords. Keywords are the foundation of any PPC campaign, so it’s important to choose them carefully. When choosing keywords, be sure to consider things like search volume, competition, and relevance to your business.

If you’re not sure which keywords to target, try using a tool like Google’s Keyword Planner. This tool will help you find high-quality keywords that are relevant to your business and have a good search volume.

About Shirish Agarwal

Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.