First off, let’s clarify what a copywriter actually is. It’s an individual who writes promotional material. Could be a website, brochure, flyer or press advert – though it’s not limited to just these types of collateral. Or put another way, it’s someone who writes words that sell a product,

If you are looking to tweak your remarketing campaign to incorporate better practices, you might need a more focussed approach. In Part 1 of this look at remarketing to increase ROI, we looked at reshaping the campaign from its foundations. Now we intend to look a little deeper and

Remarketing is a brilliantly effective way to reconnect with users who have shown interest in your site or app in the past and turn them into customers.  It essentially tracks people who have visited your site through cookies, and shows them your ads on other sites, across multiple devices.

Think back to the last time you made an online purchase. Chances are, you started the research process on one device and ended up making the purchase from another. A large number of users begin a transaction on one device and complete it on another.  This, very simply, is

Privacy is harder and harder to come by, both in the digital world and the real one.  However, while the decline of ‘real world’ privacy means that your favourite park bench might always be occupied, the lack of privacy in the digital world is potentially dangerous. The digital age

Limited use of Google’s keyword planner for low and non spending accounts The keyword planner is a free tool that has long been a staple in every online marketer’s toolkit whether that’s for SEO or PPC. However, you may soon have only limited access unless you’re using Google’s AdWords

Notice that ads on the right from Google search results page have vanished since the last weekend? If you keep up with the world of online marketing you may be aware already that Google has been carrying out tests for the last 5 years or so on displaying results

The idea of blogging is relatively straightforward; short articles which express particular opinions posted regularly, and available for the perusal of any online user who takes an interest in the subject matter.  But, since search engines need some sort of written content in order to create a list of

‘It was the best of times, it was the worst of times…’  The great novelists of the past, like Charles Dickens, knew exactly how to engage their readers from the first line.  But these writers all had the luxury of taking their time reaching a full explanation of their

A look at the nature of rich snippets and their value to SEO campaigns. So often the changes in the world of search – such as algorithm updates, etc. – make the jobs of search engine optimisers harder.  A strategy that would work exceedingly well the day before an