In 2012, Facebook went public and the consequences were catastrophic for stockholders. After only two weeks $50 billion dollars worth of shareholder equity was lost, as many Facebook insiders sold their stock.  Many of the key executives at Facebook thought that it would be more strategic to get out,

Before, we get started, here are some facts about the world of Social Media that you’ll find quite interesting: Every minute, 700 YouTube videos are shared on twitter every minute (Source). Every minute! By 2013, approx. 13% of revenue from the mobile web will be accounted for by Flow20

For business with a physical location relying primarily on the business of local residents, getting good rankings on Google places is perhaps even more important than traditional Search Engine Optimisation (SEO). This is especially important if you’re the type of local business that generally don’t tend to have an