Author Archives: Shirish Agarwal

About Shirish Agarwal

Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.

August 2, 2022

Why PPC And SEO Work Well Together

Many website owners know of SEO (search engine optimization) as the most natural and budget-friendly way to increase interest and traffic to their site for potential sales.

However, when combined with PPC (pay-per-click) advertising, it really boosts the possibility of more visitors and leads to your landing page for wider recognition and thus an even greater chance of profits.

Pay-per-click advertising is a marketing method that enables internet users to see your company’s ads displayed in noticeable areas throughout search engine results pages and social media networks.

This way, those interested can click on them and also be taken to your page, where they can learn more about your company and/or purchase your products or services.

It also provides many other opportunities for online businesses to increase potential customers, especially when combined with SEO, including:

More Ways For Your Company To Be Seen And Accessed In Search Engines

PPC ads are paid searches that enable your site to appear within the top three search results pages (SERPs) when someone searches for the highest ranking keywords you gained via the top bids.

Therefore, it presents yet more occasions to rank high and stand out in search engine results pages for more valuable clicks.

In the meantime, provided your website is also dominating the top search results in SERPs, it helps ensure even more potential sales power over competitors.

Find Effective SEO Keywords And Content For Your Website

It can be challenging to find effective keywords for your website SEO efforts, even when using keyword planner tools, such as the Google Planner Tool.

However, with PPC advertising, you can easily test organic keywords for their effectiveness before incorporating them into your site to ensure they will perform well.

One way to do this is to run a PPC ad for the SEO keyword in question. This way, if it provides favorable results for your PPC campaign, it is a good indicator that it will also perform well for your SEO campaign.

You can also use the site search feature to analyze the most commonly used terms that customers are using to conduct their searches, which can then be used to generate content that matches their habits and better appeals to their needs.

You can also use this information to create meta descriptions and more to help your pages rank organically.

Double The Data For More Powerful Internet Marketing

Both SEO and PPC ad tools provide analytics that, when used together, enable you to gain a more in-depth view of your campaign’s performance based on important statistics, such as bounce rate, click-through rate, conversion rate, time spent on pages and more.

This, in turn, enables you to make better decisions towards gaining more leads.

So you see, there are many reasons why PPC and SEO work well together. And PPC campaigns can also be structured in a way that makes them affordable so that businesses of all sizes can benefit from adding them to their SEO campaign. 

July 30, 2022

Can You Carry Out PPC Without A Website?

If you are a business owner overwhelmed with the work it takes to maintain your website, then PPC advertising might be your answer. In this article, I will go over PPC, how it works, how to get started using it, and whether you can carry out PPC without a website. Can you carry out PPC without a website is a ubiquitous question. First, let’s talk about why not just using a website can help your business grow.

The Benefits Of PPC

  1. Easily Trackable:

With a website, you may find that your conversion rate is going down. It could be due to poor site design, poor navigation, or simply a poorly written description. With PPC advertising, you can easily track how many visitors click on your ad and how many end up buying from you or taking the desired action.

  1. Visibility:

Your website may not be in the top search results where you want it to be. With PPC advertising, you can easily guarantee that your ad is shown on all the major search engines. Also, since most people do a quick search before visiting a website, your ad is likely to appear in those searches.

  1. Quality:

Your ad is targeted to deliver a response. It means that your ad will only appear when someone is searching for the type of product that you are selling. You can also choose if you want to target specific geographical areas.

The Basics Of PPC

  1. Create Your Ad Campaign:

Once you have decided that PPC advertising is suitable for you, you first need to create a campaign. Within your AdWords account, create a campaign for each campaign you would like to run.

  1. Choose Which Keywords You Are Going To Use:

Now that you have created your campaigns and ads, the next step is figuring out which words or phrases will bring in visitors to your site who are interested in what you have to offer as a business.

  1. Choose Where You Want Your Ad To Appear:

You may think that the most expensive keywords would be the best. It is not always true. For example, if you sell software-related items, you will probably want to choose a bidding price somewhere in the middle or low-cost spectrum. People looking for software-related items are likely to know what they want and can easily compare one product to another by simply searching on Google or visiting an online store such as Amazon.com. On the other hand, when you sell a more general product, such as jewelry or stationary, you might want to choose higher bidding prices because it is less likely that your customers will have the same search criteria in mind.

  1. Create Your Ad Copy:

The next step after deciding what you would like to say in your ad copy is creating it. In your ad copy, include a catchy headline that will make your visitor want to read or click on the ad. Next, in the description of your ad, include a summary of what makes you unique or why people should choose to buy from you instead of other businesses for the same products.

Looking for a PPC agency in London? Speak to us today to super-charge your Google Ads leads!

Are PPC Ads Worth It?

Technology is advancing quickly pretty much every day and we’re constantly bombarded with fancy new advertising strategies that are guaranteed to have fantastic returns on investment.

However, in this process of constantly chasing after the next best thing, people often overlook more traditional advertising methods; namely pay-per-click, or PPC, ads

PPC advertising, which involves netizens clicking on billboard ads, links, or similar items, is as old as the internet itself and has a long history of success.

That being said, in more modern times, Are PPC ads worth it? Well, as it would turn out, yes!

PPC Ads Have Great Demographic Reach

One of the biggest problems in advertising is getting a particular message across to specific groups of people who are likely to make a purchase. Demographic analytics, advertising placement, and aesthetic appeal are all significant issues advertisers have to contend with.

With PPC ads though, advantages such as cookies, free web page space, flexibility, and a plurality of niche digital spaces means that they end up being highly effective. Unlike say, television advertising, where you have to waste resources advertising to diverse pools of people, with PPC ads, you can easily find internet spaces filled almost exclusively with people who are willing to buy what you sell and also plenty of space to advertise to them.

The Infrastructure Is Already In Place

Logistics plays a key role in pretty much any advertising endeavor and is easily one of the biggest hurdles you’ll face when starting an advertising campaign. If you need to shoot a commercial, you’re likely to need a studio, actors (or animators), cameramen, editors, and technical staff, which can be an absolute pain to get together.

By comparison, PPC ads are an absolute walk in the park; primarily because the infrastructure for getting people to see them is both widespread and easily accessible.

Once you get your hands on a banner ad you want to use or a web page you’re interested in utilizing, all you need to do is contact an advertiser, such as Google Ads, and you’ll be able to start a highly effective campaign with little issue.

They Have Great ROI

While there are riskier, more novel advertising methods that can absolutely knock ROI (return on investment) numbers out of the park, PPC ads remain relatively stable in how successful they are.

Due to how precise PPC ads can be implemented, it’s very easy to find people interested in a product or service you offer, provided you have relatively clear advertising.

PPC ads are also a complete steal from a price standpoint. Influencer marketing might come with the benefit of celebrity endorsement, but it’s also much more expensive, which can easily eat into your ROI if you’re not careful.

Are PPC Ads A Good Choice For You?

PPC ads are a tried and true method for getting sellers in touch with buyers. They’re cheap, easy to implement, multifaceted, and highly effective, but whether they’re appropriate for your business endeavors depends on a lot of context-specific factors.

March 1, 2022

Which SEO Techniques Should Be Avoided?

Which SEO Techniques Should Be Avoided?

Search engine optimization has always been a popular and valuable practice for any website owner to engage in to ensure their site is found and ranked well in Google. But, today, the search engine algorithm has changed massively, rendering many old tactics obsolete.

Yet Google still keeps a steady flow of new techniques and techniques to update its algorithm.

This article will give you an insight into the tactics that are now considered outdated and what you should do instead. If you are wondering which SEO techniques should be avoided, the list below explains most of them:

1. Keyword Stuffing

SEO basics are to make sure your site has relevant content that people are searching for. Using keywords in your content can help with this, but only if correctly.

Using a high density of keywords in your content can look like you are keyword stuffing, which will likely result in a penalty from Google and a drop in rankings. Instead, choose to use your keywords naturally throughout the article and avoid putting them all together as one massive block of text.

2. Hidden Text

This was a great way to allow your keywords to rank in the search engines, but this is no longer the case. Google now penalizes sites that they feel are trying to manipulate their rankings and ensure that your SEO techniques are legitimate and not there for any other reason than adding quality content.

3. Paid Links

Paid links used t be a great way for SEO, but Google has changed its algorithm, so it is no longer as relevant as it once was. These days, Google targets sites that use specific link-building methods like buying links or offering them in exchange for promotion elsewhere on the web. These links will eventually be penalized by Google, and you can be sure that your site will be affected too.

4. Cloaking

Cloaking is when a website owner creates the same page in 2 different styles, one for search engines and another for people to see. This used to be a great way to get around the web spam filters, but these days it does not work as it used to, and so many sites have been penalized for practicing cloaking that Google has now banned it outright.

5. Open Site Explorer

Using this site to find out which pages of yours are ranking highly for a specific keyword is not advisable anymore. The site continues to change and regularly update, often adding new techniques that have already been banned.

6. Noindex Banners

There used to be a great benefit of using a no-index tag on an on-page element, but Google now penalizes these as spammy and hinders your overall ranking in their eyes. Instead, try using rel=”no-follow” on any links you feel are essential to your rankings.

7. Keyword Density Keywords

If you are using an article with a high density of keywords, then Google will see this as a type of keyword stuffing and penalize your site. Instead, try to use more descriptive keywords in your content that are more likely to be searched by the average person.

8. Flash Movies

Using Flash movies for your website used to be a great way to ensure both desktop and mobile devices saw your site, but this is now no longer the case. Google now no longer allows flash sites on their engine, and so if you have used flash videos for your site, then you will have lost out big time.

9. Blog Networks

Blog networks are now a thing of the past and no longer work, especially if you have recently bought links to promote your blogs. This is because this will result in an over-optimization penalty, and your site will suffer. So be careful of buying links and only do it from reputable sources if you decide to do anything like this in the future.

10. 301 Redirects

When you have a new domain, Google can take some time to crawl the site, but setting up 301 redirects, can help with a faster crawl and assist with search engine rankings. But, in recent years, Google has made it so that if you use a 301 redirect too many times within a short space of time, this can have the opposite effect and negatively affect your rankings. Instead, try to avoid doing this whenever possible and only use it when necessary.

11. Page Titles

Using keywords within your page titles can help with rankings in some way, but Google has now changed its algorithm, so this is no longer the case. Instead, try to keep your titles descriptive and allow users to differentiate between pages without using any keywords at all.

As you can see, many of the techniques people use to get their site ranked well in search engines are now useless and outdated. Instead, focus on creating high-quality content for your audience and only add keywords where it feels natural and necessary.

If you follow this advice, your website will eventually start ranking highly without any adverse penalties from Google because of the work you have put into it.

We at Flow20 will find the best SEO techniques that will work for your business!

February 28, 2022

What Do SEO Specialists Do?

What is SEO?

SEO is an acronym that stands for Search Engine Optimization, and it’s the practice of tweaking your website to rank more prominently on search engines such as Google.

What is SEO Specialist?

A search engine optimization specialist is an individual who strives to optimize a website so that it ranks higher on search engine results pages. Search engine optimization specialists use their knowledge of different aspects of SEO, including on-page optimization and off-page strategies, to help companies increase traffic to their sites. They may also help companies strategize about social media marketing.

What do SEO Specialists Do Exactly?

1) On-Page Optimization:

An essential part of on-page optimization is ensuring that a website is as user-friendly as possible.

2) Off-Page Optimization:

Off-page optimization is the practice of increasing a website’s rank by getting other sites to link to it.

3) Social Media Marketing:

Social Media Marketing is regarded as an effective off-page strategy. SMM helps companies increase their traffic by encouraging existing customers and potential customers to like their pages on social media networks like Facebook, Twitter, and LinkedIn.

Different SEO Services

  1. Link Building
  2. Keyword Research
  3. Content Marketing
  4. Social Media Marketing
  5. Reputation Management

The Beliefs of an SEO Specialist

These are the beliefs that most SEO specialists share. It is crucial to have these beliefs to work as an SEO specialist effectively.

  1. A strong emphasis on research and analysis of current trends in search engine algorithms, content creation methods, media placements, and other factors that contribute to maximum traffic.
  2. An understanding and familiarity with both traditional and emerging techniques used by high-performing websites.
  3. A commitment to excellence in terms of quality and accuracy.
  4. An understanding of the importance of the relationships between other web pages, businesses, and communities.

Cost of SEO Specialist

The “cost” of an SEO specialist is dependent on the level of activity involved. A company can expect to pay between $8,000 and $30,000 annually for an SEO hire.

The Site Structure

The website layout is another element that influences the ranking of a website. If a site is structured without respect to search results, it will undoubtedly lead to a low ranking by search engines. To achieve a high ranking, a rigorous SEO specialist must apply the correct techniques during web page designing.

How to Become an SEO Specialist

A person who aspires to work as an SEO specialist needs to invest in good education and training. It will enable one to acquire the skills and knowledge needed for this job. The following steps will help in becoming a successful SEO specialist.

  1. Educate yourself about search engine optimization through available resources on the internet, books, magazines, and other materials.
  2. Start small. Identify a site whose SEO strategy can be improved and apply the strategies you learned.
  3. Build your reputation as an SEO specialist by offering value-added services to your clients.
  4. Get yourself established in online communities to handle off-page activities like link building.
  5. Learn how to diagnose problems and come up with solutions that can help in boosting a website’s ranking and traffic.

Conclusion

Search engine optimization has drawn millions of users from different countries and continents. As an SEO specialist, you will have the opportunity to learn more about the techniques and know-how for enhancing a website’s search engine ranking.

Looking for the best SEO specialist for your business? Get in touch today! 

February 25, 2022

Is SEO Important For Small Businesses?

Do you own a small business? If yes, you may be asking yourself different questions, such as; is SEO important for small businesses? How much does SEO cost? These are all valid questions. SEO is important for small businesses because search engine marketing can target organic search traffic, leading to increased revenue. The whole process of SEO can indeed be expensive, but it’s important to balance out the process with other tactics such as branding and social media marketing.

It’s important to remember that while good marketing is key, you must also have a strong product or service to succeed.

Different ways SEO can benefit small businesses include:

  1. Your Website Becomes User-Friendly

Search engines are becoming more and more important in the marketing of small businesses. A considerable percentage of SMBs (small and medium-size businesses) rely on search engines as the leading source of traffic to their website.

Having a user-friendly website is the start to generating organic traffic that links to your website. Now, you may be asking yourself, how do I make my site user-friendly? The answer is simple, create content that your audience desires and find out what they want by conducting research.

  1. Improved Conversion Rates

It’s important to remember that people go online to find solutions to their problems. At times someone may use search engines to find a particular product or service, and when they don’t find what they are looking for, they will usually leave the site.

If you can create a great website that is appealing and provides your audience with what they are looking for, there is a good chance that you will have an increased conversion rate.

  1. Bypass Competition

It’s important to remember that there is competition in every industry. The good news is by using SEO; you can often bypass your competition with ease.

One of the best ways to do this is to rank higher than other local plumbers in your area. You can do this by researching popular keywords and setting up a keyword-focused on Page Title; this allows search engines such as Google and Yahoo to direct potential customers directly to your site.

  1. Building Brand Awareness

You may be asking yourself; how does that help my business? The answer is simple, people who have heard of a particular brand tend to have faith in the product or service; this is a great way to build more sales as people will trust a company that they know.

By having an established site and branding, you can attract new customers and increase your reputation in your industry.

Another great way to create brand awareness is to establish a customer feedback system; this is also a great way to gain more insight into what you need to improve on your site. When someone leaves a testimonial, it has the power to convince others. A solid customer feedback system can help increase your reputation and generate sales.

Conclusion

In conclusion, SEO is important for small businesses because of the level of exposure it provides. If you are looking for SEO, it’s important to hire a company with experience in the SMB sector and a good reputation in the industry. By doing so, you will receive effective results that maximize your online presence.

Looking to get your site to the top of Google’s search results? Check out Flow20’s SEO services today!

February 24, 2022

How SEO And PPC Work Together?

The search engine results pages (SERPs) help display website content to potential clients by using the right keywords. With billions of web pages around, you require search engine optimization (SEO) to improve your search rankings. However, if you want to take your SEO to the next level, you must learn about pay-per-click (PPC) marketing. Let us explore the relationship between the two.

Difference Between SEO And PPC

SEO is a form of online marketing focused on creating high-quality content that will rank well in a search engine. On the other hand, PPC is advertising that allows companies to pay to have their ads shown to potential customers on a SERP when customers type specific keywords into the search bar. That said, let’s see how SEO and PPC work together.

How SEO And PPC Work Together To Enhance Your Website

Double Exposure

Typically, the PPC ads run on top of the search results; hence, the first searchers will spot a specific keyword after entry. Your website will rank better on the organic search results when applying SEO ranking for a similar keyword.

Coupling SEO and PPC efforts will see potential customers who skip over the PPC ads to find you at the top of the organic search listing beneath. Hence, your website will maximize its presence on the SERP, gaining consumer trust and more click-throughs to the site.

Testing Keywords

Keywords are the backbone of SERPs rankings of any website. SEO is time-consuming, expensive, and entails research before getting quality content. Therefore, marketers want to have the right keywords for their content and efforts to pay off.

PPC offers an excellent opportunity for advertisers to check the feasibility and viability of targeted keywords. After picking up the given keyword and monitoring website performance, it provides grounds on whether to optimize the phrase or not.

Reduce Bounce Rate

Most shoppers take a considerable period before making up their minds to purchase a product. As such, most people rely first on conducting thorough research to confirm their choice. When your website is performing well organically, there are chances they will visit it and check out the products they want.

PPC helps to turn previous website visitors into customers. Later, when shoppers look for the same products and find your website on the ads, they are likely to click and complete the purchase. Therefore, the combination of PPC and SEO is powerful in encouraging previous guests to convert.

Provide Valuable Data For Decision Making

Performance measurement is crucial in determining whether a business is meeting its objective(s). Data provides the only way to measure the goals, and the more information, the better an organization is at making conclusions. SEO and PPC have many KPIs, such as the click-through rate, time on site, conversions, and bounce and exit rate.

Using data from the two-channel provides a clear picture of KPIs performances. Company executives have a better chance of knowing which keywords generate more leads and conversions. Such insight allows them to make smarter choices.

Conclusion

Marketers must explore and combine the power of SEO and PPC. The two channels complement each other well allowing your business to meet its goals faster and wiser.  

Need Search Engine Optimisation services? Digital Marketing? Speak to us today!

February 23, 2022

Can SEO Help Your Business?

It should be evident that SEO can help any business if they know what they’re doing. But what exactly is SEO, and why would it be effective for your business?

SEO stands for search engine optimization. It’s a subset of marketing, more about how companies reach their target audience than products or services.

10 Ways in which SEO can Help your Business

1. Drive More Traffic To Your Website

SEO is all about creating positions for your website on the first page of search engines. At that point, anyone searching for a specific type of product will find you. Some businesses in particular benefit from this, e.g., those that have a specialist range or subject area.

2. Get More Customers

The key to success with SEO is knowing how your target market behaves online, which means learning about their buying habits, needs, and preferences. Your position on the first page of search engines reflects how many people are searching for you and your products online. That’s where the money is.

3. Improve Search Engine Rankings With Quality Content

The content on your website should be regularly updated and of a high standard. If you write about products that people are searching for, your website will rank better on search engine result pages (SERPs). Even more so, if you’re an expert in your field, people will appreciate an honest and useful point of view.

4. Target Specific Keywords

Essentially, SEO is all about targeting keywords. You target words used online by customers looking for a product like yours or the services you offer. This can be done in several ways, including online surveys and white papers. The key is getting the results, knowing how to use them, and delivering on your promises.

5. Build Trust For Your Business

Have you ever seen an ad where the company lists any number of guarantees or offers? Those sound very attractive, don’t they? Although you might not believe it, people want to know that their money has been well spent with a company that will stand by their products or services. Building trust takes time and effort, but it’s essential when selling online.

6. Make Your Business More Socially Active

Although you need to make sure that your websites are uncopyrighted, keeping them up to date with relevant information is important. Plenty of websites let you make room for brochure-style comments and reviews, allowing customers to share their views about your business with other people online.

7. Gain Access To Other Markets

You can use SEO to build a worldwide search engine profile through their country-specific sites. For example, if you run a plumbing company in the US, you can use keywords explicitly related to the Americas, such as Canada and Mexico.

8. Promote Products And Services

You can use SEO to promote other areas of your business, like a website where a retail store sells items related to cooking. In this case, the keywords used are often related to meals or other types of food.

9. Increase Brand Recognition

To maintain a high position in search engine results, you need to ensure that your websites are always up-to-date and attractive. The easiest way to do this is by using keyword research so that you identify the most important keywords related to your own business and then include them appropriately in written material and other references on your website.

Current affairs are also important as they allow you to discuss developing trends and guarantee that your business is still relevant.

10. Influence Big Business Through Search Engine Optimization

The ultimate aim of SEO is to guarantee that your company is at the pinnacle of search engine results. It’s not easy to do this because you need a high ranking and many visitors. The larger your target audience, the more easily you’ll become visible in search results.

If you still question, “how can SEO help your business?” Then SEO is the best way to get more traffic to your website and achieve better search engine ranking. It provides several benefits for any business, and it’s not difficult to start doing it. All you need is an understanding of what keywords are popular and how to research them on the Internet, as well as a list of social media accounts that can be shared by customers who want to refer to each other.    

For long term and reliable seo rankings speak to Flow20 today!

February 22, 2022

Can SEO Be Done Without A Website?

Search engine optimization (SEO) marketing strategy enables search engines to understand the content better and rank it well for visibility during relevant searches. Many SEO strategies like increasing traffic for higher ranking by SERPs involve using a website. Can SEO be done without a website?

Yes.SEO works well with websites but does not mean that you cannot take advantage of its capacity without a website. Below are the ways to do SEO without a website.

Google My Business (GMB) Listing

Google My Business is Google’s free listing service. Businesses add their information such as:

  • Google maps
  • Operation hours
  • Contact information

A GMB listing is the first answer to “can SEO be done without a website?” GMB is an online business listing because it ranks locally on Google. The information help potential customers to find a business when they enter a search term to find similar services or products.

For instance, when someone searches for an “auto garage near me,” some local results of auto garages near the physical location will appear. The garages did not require a website to be on the search results. The owners created a listing on the GMB directory. GMB listings are a great source of free traffic to the business.

GMB also improves customer interaction because clients can leave reviews, and business owners respond.

Local Business Listing

Have you operated a local business for years without a website? It might be online without your knowledge. It is essential to search because it is likely that Google may have picked the business to create a business listing online.

Google shows the listing to relevant audiences searching for location-specific things. You can do SEO by claiming that business on the online listing. Use SEO methods to push that listing to the top of SERPs and use the ranking to your advantage.

Social Media

Social media is another answer to “can SEO be done without a website?” Social media is an effective way for SEO and climbing more spots on Google’s first page for your business. Social media platforms are highly authoritative, so they can quickly get a high ranking for your business.

Social Media Supports SEO In Two Ways.

The first is to optimize your social media sites for searchers to find you within the social network. For instance, you can use optimization techniques on LinkedIn if you provide electrical service. It ensures you show up when a person searches “electricians.”

A second way is that your social profiles show up on Google SERP. They appear first when someone searches your name, but SEO makes it easier to find your profile if your name is common.

Youtube Channel

Youtube is a powerful way to market something because it is the second largest search engine. Google owns it. When someone searches for something on Google, video results appear on the SERP. It becomes a form of SEO if the searcher clicks on a video in the SERP and is redirected to the video’s YouTube page.

A video that gives value to viewers, like helping them understand or do complex things, helps with SEO. Education and how-to videos are some of the best for SEO. Choose appropriate keywords that match likely search terms. You do not want people to skip your videos like readers fail to read blogs even if YouTube is an answer to “can SEO be done without a website.”

A website is vital for online marketing, but it is not the only way to SEO.

Need Search Engine Optimisation services? Digital Marketing? Speak to us today!

February 21, 2022

Can SEO Be Automated?

As search engines continue to evolve, SEO techniques must also adapt. For businesses, this can mean a lot of work trying to stay ahead of the curve and ensure potential customers are finding their website. Some people believe that SEO can be automated, but is this true? And if it can be automated, is it worth the investment? In this blog post, we’ll take a look at automating your SEO efforts.

Can SEO Be Automated? 

If you are wondering ‘Can SEO be automated?, the answer is it depends. 100% automated SEO isn’t possible, and depending on your budget and needs, it might not be worth the money to automate certain aspects of your SEO process.

Remember that SEO (Search Engine Optimization) is about playing by the rules as best as you can. Search engines like Google make their money from advertising because they gather such a large amount of traffic, and they want to make sure that you’re not taking search real estate from their own paid ads.

If they feel like your site is “gaming the system” or that you aren’t following their guidelines, then they will search out loopholes in your SEO strategy and either clamp down on them or remove your website from the index entirely. This means if you plan to automate your SEO, you need to play within the rules.

How To Automate SEO?

There are a few different ways to automate aspects of your SEO. You’ll need to split your efforts up a bit and make sure you’re not trying to automate too much at once, as this can lead to problems. Here are a few easy ways that you can automate your SEO.

Scheduled Tweets

With some tools like Hootsuite or Buffer, you can schedule tweets that link back to your website, so you don’t need to be present on Twitter all day or send out mass tweets. You can also use tools like this to find other people’s popular tweets so that it will appear as though other people are tweeting about your site and boosting your popularity.

Automated Backlinks

Tools like Ahrefs allow you to set up automated backlinks based on keywords. So if somebody is talking about your industry online, you can automatically tweet at them and use that as an excuse to link back to your site. Keep in mind, though, that this is now against Twitter’s ToS, so you’ll want to use tools like this strategically or not at all.

Social Sharing Buttons

Using tools like Shareaholic or AddThis, you can set up timed social sharing buttons for your site. This is an excellent way to boost traffic, but don’t expect it to have a massive impact on your SEO. Such buttons can also be one way that Google finds out about your social networking and then punishes you for it.

On-Page SEO

Tools like Yoast allow you to set up automated on-page SEO, which takes a lot of the work off your hands in writing titles and meta descriptions. This is an excellent way to speed up your SEO efforts, but you’ll still need to dedicate time to writing good content for your website.

SEO automation can be a great way to speed up your efforts and help you achieve higher rankings, but it isn’t without its risks. Ensure that the tool you choose doesn’t jeopardize your SEO strategy by “gaming” Google’s system or spamming social media sites. Be careful not to try and automate too much at once either, as this might spell disaster for your site’s rankings.

Need reliable and white-hat SEO for your website? Check out https://www.flow20.com/seo_services.php