Everyone knows by now that the world has gone mobile. Very quickly, business owners are beginning to catch up with modern technology by developing mobile apps to help them compete. Mobile applications offer a variety of benefits for your business, they help you stand out amongst the crowd and keep your customers engaged.
However, now that everyone is “creating applications” there is a lot of competition for user attention. Merely developing an app and waiting for it to get picked up in the app store isn’t enough. You need to promote your application and advertise it appropriately so that it ends up in the right hands.
In order to help emerging app developers successfully promote their new application we have created an easy to follow 5-step process to help you promote your app better. By following these 5 simple steps you can actively grow the popularity of application and increase revenue.
1. Build Your App It’s Own Website
The first thing that you need to do is develop a website for your app just like you would a new business. On this website be certain to include these vital points:
- Where to get the application/ appropriate download links
- A description of the app explaining what it does
- Important information about the application including functions and latest updates
- Screenshots, instructions, and reviews of the app
2. Understand ASO (App Store Optimization)
Similar to how SEO helps customers find relevant webpages, ASO helps customers find relevant applications on the app store.
By including ASO in your description and listing in the app store people will more easily be able to connect with your app and download it to use.
The best way to implement ASO is by identifying strong keywords and then including them in your application description. Make sure that you include these keywords in your applications title and related websites.
3. Use Social Media
Social media is an affordable way to promote your new application. By advertising your application on popular social media websites such as Facebook you can
dramatically increase its exposure. Keep in mind that the best way to get a quality application recognized is through word-of mouth. Facebook can effectively, maximize this effect by allowing fans of your application to promote it on their own pages.
It is also recommended that you include social media interactive elements in the development of your app to make sharing social media interaction easy for your users.
4. Get People Talking
By people we mean bloggers! If you can get some known bloggers promoting your application you will be well on your way to having viral success. Offer bloggers incentives to review your application and watch it’s popularity grow.
5. Ratings and Review
Granted, that your application is wonderful and everyone loves it, getting people to positively review and rate it should be easy. By creating a great application that “sells itself” you can reap the awards of allowing the online community to do a lot of the hard promoting work for you.
By making it easy as well as offering incentives for users to review and rate your application, you will have more success promoting it in this fashion.
Promoting Your New App
Merely designing an app that is functional isn’t enough. If you want your application to be successful you need to actively promote it in every way possible. By doing this you are spreading awareness and getting helpful feedback from your customers that will help you improve your product.
It is a good idea to offer a new app for a free trial for a limited time so that people can test you app for you. Also provide free downloads for your family, friends, and contacts in exchange for them posting ratings in the app store. Doing this will automatically get you started on your way to selling your app and making money.
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