For a website design that not only attract visitors but also help convert visitors into traffic, Flow20.com has the experience and required know-how to make this possible.
By taking a user-based approach into our Website Design Service rather than design alone, we are able to consistently create, website designs that actually perform – low Bounce Rates, High Conversions, increased Return Visit %, to name a few.
The result of all this is a website that will help you get a quicker return on your investment.
- Before we get to work, we take the time to understand your target market, the competition and your online goals which helps us deliver the right solution for you and your customers.
- Mobile compatible: Most of Flow20.com websites built since 2010 are fully mobile-compatible
- Social profiles: We help you set up a Facebook or twitter account to use with your new site Search engine friendly coding: Right from the start, your new website will perform better in
- Stay informed: You’ll always know the status of your project via our online Project Management software
If you’re looking for a Website Design Company that can become a part of the long-term growth of your organisation, then we would love to hear from you.
Why not check out our portfolio?
For more information or to get in touch, please call us on 0208 133 0754, email create@flow20.com or Request a Quote.
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Looking for ways to make the design of your website more conversion-friendly? Check out 9 Website improvement tips that cost nothing but can help your website generate more enquiries.
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How an effective Website Design can help improve your Search Engine Rankings
Website Usability and Content quality now plays a much bigger part within Search Engine Rankings. Take a closer look at these Online Marketing Trends and how you can benefit.
The Importance of Website Design to Usability & Content for SEO benefits
Usability = the measure of the quality of a user’s experience when interacting with your website.
In 2012, websites which are difficult can seriously impact your business’ growth potential by not only alienating visitors but also suffer within the search engines rankings.
An effective website design built with usability in mind from day 1 will not only increase your sales, help your website’s performance in search engines as well.
Good usability and website design has always played a major role in determining your online Return on Investment (ROI). However, with changes and updates to Google’s algorithm, most notably, Panda, good website usability has become critical for better rankings as well.
How does Usability affect SEO?
Your website’s information design (also known as Information Architecture) and page layout is another important component of an effective SEO strategy. How images, text, and multimedia files are arranged on a page tells search engines which content the site owner believes is of most importance and in turn, the other search engines take this into consideration (along with a myriad of other factors) to determine your rankings.
By making sure your website’s design and use is intuitive and a well structured HTML, you increase the chances of engaging your visitors and get them to come back which in turn will help improve your website performance.
Here are some of website improvement tips that can help improve your website’s usability:
• Create easy site navigation and menu. Avoid overly complicated menu designs with multiple popouts
• Cross-link with a labelling system that users will understand
• Create a website sitemap if you don’t have one already
• Think mobile. At the very least, your website must be fully functional in mobile devices and tablet computers
How does Content quality of your website affect SEO?
Google has always favoured websites which have an abundance of good, quality and fresh content. The importance of having rich content on your website has taken even more prominence within updates to Google’s ranking algorithm.
In the 2012 SXSW conference, Matt Cutts (Head of Search Quality, Google) stated:
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“What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site.”
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Google makes more than 200 assessments of your site’s content to determine the order of your search results. Thus, it is to your best interest to keep in mind that Google loves content rich pages. When you use unique and original content you are going to get the search engine’s attention.
Here’s how it works: Each search engine is programmed to “crawl” each site within the Search Engines index. The information is then determined to be more or less important, based on what a human being will likely consider important.
Websites and companies will do well, in 2012, to create for themselves a greater web presence by learning about and utilizing SEO in order to increase the number of visits to their site resulting not only in increased revenue but higher search engine ranking, which results in higher visit volume, which results in increased revenue which results in higher search engine rankings, etc.
Good website design and usability coupled with a consistent content addition and marketing strategy will help improve your website rankings and provide a better website user experience to your visitors.
For more information on Flow20.com’s Website Design Services and how we can help improve your website’s performance within the Search Engines, call 0208 133 0754 or email create@flow20.com.
