Focusing on leads not clicks
Google AdWords started some 15 years ago and whilst the platform has evolved significantly over this time, what hasn’t changed is the cornerstone of a successful PPC campaign i.e. leads.
When it comes to Pay Per Click (PPC), Flow20’s entire methodology is centred around creating campaigns that is likely to deliver leads.
And, this isn’t just about telling you what we think you want to hear. By combining our expertise in landing page Conversion Rate Optimisation as well as the science that goes into creating a successful keyword strategy in SEO, we’re able to configure and manage campaigns that yields lower Cost Per Clicks (CPC) and higher visitor-to-lead conversion rates.
Reports you’ll want to read
You cant improve what you don’t measure which is why our PPC campaign reports has a lot more Key Performance Indictors than CPC and a breakdown of ad spend.
Apart from reporting on all-important ROI metrics such as Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) we also evaluate engagement metrics such as Bounce Rates, time on site and pages/session as this can often give us subtle clues on identifying bottlenecks in the conversion process and/or suggestions for improvements.
Why Choose Flow20
There’s no better indicator on campaign performance than how many customers your PPC campaign is delivering which is why you’ll often find us obsessing over this number!
Getting traffic at competitive CPCs is just half the story. Getting those visitors to convert is where the real Return on Investment lies and is something we build into our strategy from day 1
We manage PPC campaigns actively and in most cases daily making the necessary adjustments and tweaks to improve Quality Scores and reduce Cost Per Clicks
Using Google Analytics’ inbuilt conversion testing tool, we evaluate several landing page versions during the setup to come up with the one most likely to deliver the best retur