Pay Per Click (PPC) Management & Marketing Services

Looking for the quickest way to start getting potential customers to your visit? It does’nt get any quicker than Pay Per Click (PPC) marketing.

PPC Marketing has now become one of the most commonly used lead-generation tools due to the speed and control that it can offer. However, if not carried out correctly, it can also quickly become a drain on your marketing budget with Cost Per Clicks going through the roof and low quality of incoming traffic all of which can result in a very low or non existent Return on your Investment.

For a PPC Marketing Campaign to provide any real returns, you need to consistently monitor and manage the performance of your campaign, tweak keywords, landing pages to name just a few. And, this is where Flow20 can can help bring professional PPC Management Services to grow your business.

So, why choose Flow20?

• Proven track record of helping clients lower their Cost Per Click whilst improving quality of traffic [Click here to view some Success Stories]
• Weekly reporting to show you the work being carried out and how that is improving your PPC campaign
• No contracts. Can’t handle all the leads? Stop whenever you like and no additional charges to resume the campaign

Our goal isn’t just to get you top ad positions. It’s to get you there for the keywords that matter. The keywords that will bring in visitors more likely to convert into customers.

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Looking for a PPC marketing company in London?To learn more, call 0208 1500 294, email create@flow20.com or Request a Quote.

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Frequently Asked Questions (FAQs) about Flow20′s Pay Per Click  Management Service

Which Search Engines do you target for PPC ads?
With Google having almost 90% of the Search share in the UK (March, 2013), we have found that focusing our efforts and resources on Google’s Adword platform provides the best return by far. Therefore, we primarily work with Google AdWords only. In certain cases, we do carry out Search Marketing campaigns on Bing if your main target audience is more likely to be found on Bing rather than Google [See related post on when to consider Bing].

Can you give us an indication of your costs?
Our monthly management fees starts from 10% of your total ad spend for the month. This can however change depending on the  your budget, with high budget accounts benefiting from a lower monthly management fee and the initial campaign setup charges.

Can you guarantee top 3 ad positions on Google AdWords?
Unfortunately, it is simply impossible to do so as there are a lot of factors which will affect your ad positions including the amount of Cost per Click you are willing to pay, your budget and so on. In fact, unlike Search Engine Optimisation (SEO),  it sometimes make more sense not to compete for top positions in a PPC campaign, especially when the buying life-cycle of your product is long and carrying out extensive research before making a purchase is common.

Ultimately, our expertise lies in providing a real and measurable return on your ad spend and it’s not so much your ad’s position that will determine this.

Will I need to create new pages on my website especially for the PPC campaign?
That will largely depend on the current structure of your website,  the number of pages and the quality of content. In most cases, we create separate landing pages for the campaign optimised for lead-generation. This helps convert a higher number of ad visitors into leads or sales and keeps the Quality Score high.

I’m not sure between PPC and SEO. Can you advise?
This is a common question we find our clients asking and the first thing we ask you to consider is how quickly you need to start generating leads and sales from the marketing efforts. PPC is very effective in this regard as you can almost have potential visitors to your website in a matter of minutes from launch of the PPC campaign. Search Engine Optimisation (SEO) on the other hand takes much longer to start seeing results.

The other important factor to consider is your budget. In the long-run, SEO will almost certainly be more cost-effective, as you aren’t paying each time someone clicks on your listing with the Search Engine Results Page (SERP). This is especially true if you’re in highly competitive online industries such as insurance, law and medical, to name a few.

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Got a question about our Pay Per Click (PPC) Services? Call 0208 1500 294, email create@flow20.com or Request a Quote.

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