The work

After days of spying checking out the competition, everything from how much the competition was spending on Google ads, what keywords were they targeting, which keywords were generating more leads etc Flow20 put an initial research document together to help define the PPC strategy.
The choice of platform was Google Ads with retargeting campaigns setup on Social Media – from the analytics data we had observed that a lot of these searches typically begin with the customer at their workplace and therefore short on time but the search tends to continue in the evening so a remarketing campaign was important.
Equally important was the keyword mix as long tail and focused keywords tend to deliver much better returns than short tail ones so it was important to have a long list of potential keywords with high commercial intent so as to keep click to enquiry conversion rate as high as possible.