The work

To deliver the leads at the target CPA it was clear that not only would the traffic generated by the marketing campaign need to be high but the conversion rate of the landing page would need to increase as well.
With this in mind, Flow20 set about launching a SEO campaign comprising of about 40 short and long tail keywords to target clientele at various points across the user-journey. At the same time, a Conversion Rate Optimisation (CRO) campaign was undertaken to help convert as much of the incoming traffic as possible.
As opposed to the service landing pages, which were the focus of the SEO campaign, the CRO campaign entailed carrying out A/B testing of the prices page as well as fine tuning the checkout process to increase conversion and reduce abandonment rates.