Patient Choice International

Patient Choice International is in the medical tourism business, connecting patients in the UK looking for safe and effective medical care at competitive prices in countries overseas.
PCI recently launched a product called Discogel which is designed to treat slipped disc injuries without surgery and received critical praise in mainstream media publications such as Daily Mail and The Telegraph.
Flow20 ’s campaign objectives were to leverage on the recent press as a way to generate more awareness around the brand, increase its subscriber base as well as make the product known in surgeries around the UK.