The work

Bearing in mind that this is Kids in Charge’s first digital marketing campaign of any kind and the objectives are purely lead generation, the first call to action was launching a PPC campaign using Google Ads as the platform of choice.
As with any other digital marketing campaign, getting qualified traffic through the door is only one part of the job. Trying to maximise the visitor-to-lead conversion rates would be just as crucial in delivering low lead Cost Per Acquisition which is why in month 2 Flow20 ran tests against different versions of the landing pages to find the ones with the lowest Bounce Rates and highest conversions.
Other management tasks carried out on a weekly basis to reduce wasteful clicks were: