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SEO in Shoreditch

If you’re looking for a Search Engine Optimisation (SEO) agency in Shoreditch which is designed to deliver leads, not traffic, Flow20 can help.

Since 2008, Flow20 has been helping small and medium sized businesses grow with the help of top 5 organic rankings on page 1 via SEO that is designed to bring in leads.

So, how do we do that? Well, the key lies in a smart keyword strategy to begin with. Rather than getting carried away with optimising short tail keywords which have 000’s of monthly searches but a virtually non-existent conversion rate, Flow20 looks at Google’s Pay Per Click (PPC) AdWords data to identify keywords that have a high level of commercial intent. In other words, keywords that once they reach Google page 1 and starts to bring in traffic, is likely to convert into leads.

Another technique that works well is optimising the usability of the landing pages. Getting traffic to the website is only half the job, other lies in being able to convert the traffic into leads and the quality of the landing page can play a large role in conversions, or lack thereof.
If you’ve previously used SEO in Shoreditch or elsewhere and didn’t have a clue as to what your SEO company spent time doing, you won’t get that feeling again with Flow20.

Each month, Flow20 provides a detailed report of all important campaign Key Performance Indicators (KPIs), including but not limited to: rankings of all keywords being optimised, number of organic visitors to your website, quality of traffic as well as conversion rate.

What’s more, we provide a detailed work report each month too which also gives you details of all work we carried out – whether that’s links built, content written and published, number of Facebook or Social Media shares or likes we were able to generate for your website and so on.

Flow20 believes in complete transparency as we want to build long term relationships with our SEO clients.

No contracts, pay on results

Unfortunately, not and we’d suggest you be wary of any company that can do so. Exactly how Google’s algorithms work and what it takes to optimise a website so it reaches the top of the rankings is information that not even everyone at Google knows! Of course, if you need some assurance on our capabilities just ask us for a list of our clients that currently enjoy top of page 1 rankings. What’s more, we don’t do contracts so its just as important for us to deliver results.
That’s correct. Unlike most SEO companies or agencies, Flow20 does not do contracts as we believe this gives our clients greater peace of mind whilst keeping us on our toes at all times. This is perhaps one of the reasons why we have many clients that have been with us for over 5 years, something that is very uncommon in the Search Engine Optimisation (SEO) field.
Its not uncommon for us to hear this and whilst its all too easy to critique someone else’s work, we know from experience that there’s usually a handful of reasons why you might have failed to get a return from your investment into SEO in spite of having page 1 rankings.

The number 1 reason for this is not targeting the right keywords. As we talked about above, you cant overestimate the importance of having a solid keyword strategy. Whilst its tempting to target keywords and search terms which have very high volume in the notion that these will drive a lot of business, in reality, short tail keywords as these are known, have a notoriously low conversion rate, we’re talking about less than 0.5%. Compare this to long tail keywords which can have an average conversion rate of about 4%. For more on this topic, see related blog post.

Another reason for low enquiries from SEO is down to the user friendliness of your website. If you’re getting decent level of website visitors coming in from your keywords but no enquiries then the website could be proving to be a bottleneck in the visitor-to-lead conversion process.

Some of this information may not be apparent when we look at your Google Analytics data so its good idea to tell us all about this when you get in touch.
The 2 most important elements we focus on are generating quality and relevant backlinks to your website and creating content such as blog posts and infographics that is then published either to your website or to external sites with which we can build links.

Backlinks is still the most important factor when it comes to the overall ranking algorithm which is why we allocate approx.. 60% of monthly resources towards this. Apart from backlinks, its important to keep the website up-to-date and fresh which is why Flow20 will regularly write new blog posts to be used on your website.
Traffic is vanity leads are sanity Contact Flow20