Its not uncommon for us to hear this and whilst its all too easy to critique someone else’s work, we know from experience that there’s usually a handful of reasons why you might have failed to get a return from your investment into SEO in spite of having page 1 rankings.
The number 1 reason for this is not targeting the right keywords. As we talked about above, you cant overestimate the importance of having a solid keyword strategy. Whilst its tempting to target keywords and search terms which have very high volume in the notion that these will drive a lot of business, in reality, short tail keywords as these are known, have a notoriously low conversion rate, we’re talking about less than 0.5%. Compare this to long tail keywords which can have an average conversion rate of about 4%. For more on this topic, see related blog post.
Another reason for low enquiries from SEO is down to the user friendliness of your website. If you’re getting decent level of website visitors coming in from your keywords but no enquiries then the website could be proving to be a bottleneck in the visitor-to-lead conversion process.
Some of this information may not be apparent when we look at your Google Analytics data so its good idea to tell us all about this when you get in touch.