Leads is the lifeblood of any businesses and if you’re looking for a reliable SEO company in Twickenham, Flow20 can help.
Since 2008, Flow20 has been helping small and medium sized businesses grow with the help of top 5 organic rankings on page 1 via SEO that is designed to bring in leads.
So, how do we do that? Well, the key lies in a smart keyword strategy to begin with. Rather than getting carried away with optimising short tail keywords which have 000’s of monthly searches but a virtually non existent conversion rate, Flow20 looks at Google’s Pay Per Click (PPC) AdWords data to identify keywords that have a high level of commercial intent. In other words, keywords that once they reach Google page 1 and starts to bring in traffic, is likely to convert into leads.
Another technique that works well is optimising the usability of the landing pages. Getting traffic to the website is only half the job, other lies in being able to convert the traffic into leads and the quality of the landing page can play a large role in conversions, or lack thereof.
In all the years that Flow20 has been providing SEO, a complaint we’ve heard time and time again from new clients who have had SEO in the past is that they didn’t quite know what their money was being spent on. In other words, they didn’t have any regular reports sent which detailed all the activates that was being carried out.
If this sounds familiar, you’ll be happy to know that you won’t experience the same with Flow20. When clients choose us to get them to page 1, we know they’re putting in a lot of trust not just money and transparency is important.
Each month, Flow20 provides a detailed report of all important campaign Key Performance Indicators (KPIs), including but not limited to: rankings of all keywords being optimised, number of organic visitors to your website, quality of traffic as well as conversion rate.
What’s more, we provide a detailed work report each month too which also gives you details of all work we carried out – whether that’s links built, content written and published, number of Facebook or Social Media shares or likes we were able to generate for your website and so on.
We cant and we’d strongly advise you to be wary of any company that claims to do so. It is not just difficult but impossible to guarantee a certain ranking as the exact science behind what it takes to get to the top of the organic results is unknown to all but a select few at Google.
If you need some assurance about our SEO capabilities then please ask us for a list of referrals and our clients who currently have page 1 rankings and we’ll be happy to provide you with a detailed list.
What’s more, we don’t do contracts so its just as important for us to deliver results.
That’s correct. Unlike most SEO companies or agencies, Flow20 does not do contracts as we believe this gives our clients greater peace of mind whilst keeping us on our toes at all times. This is perhaps one of the reasons why we have many clients that have been with us for over 5 years, something that is very uncommon in the Search Engine Optimisation (SEO) field.
Without having had a chance to look into your domain’s traffic, link building and online marketing history its impossible to give you a precise answer. However, what we can tell you is that its not all that uncommon to hear clients tell us that they were unhappy with their past SEO results and the reasons why usually comes down to just a few.
The 2 most important elements when it comes to deciding whether your SEO campaign is going to prove profitable or not is keywords and landing page quality.
Whilst its tempting to target keywords and search terms which have very high volume in the notion that these will drive a lot of business, in reality, short tail keywords as these are known, have a notoriously low conversion rate, we’re talking about less than 0.5%. Compare this to long tail keywords which can have an average conversion rate of about 4%. For more on this topic, see related blog post.
By landing page quality, we’re referring to how easy your website is to use, how easily can your visitors find the information they’re looking for and the presence of information that is likely to encourage a visitor to make an enquiry.
If in the past you targeted the right keywords but the visitors that came in from your organic positions didn’t find the information they were looking for, there’s a good chance they’ll hit the back button and you’ll never see them again.
On a related note, some of this information may not be apparent when we look at your Google Analytics data so its good idea to tell us all about this when you get in touch.
The cornerstone of effective SEO is still link building which is why Flow20 allocates approx. 60% of the monthly resources towards building good quality and relevant backlinks to your website. The key as always is quality and not quantity which is why a quick look at the kind of backlinks we build will give you an idea about the time and effort we put into this activity.
Apart from that, producing timely and relevant content in the form of blog posts, infographics and articles is instrumental in getting backlinks as well as getting Google to crawl the site frequently. Social signals i.e. the amount of shares and likes your website blog posts and pages get is a ranking factor too and each month we work towards getting your pages liked and shared on Social Media channels.