Without having had a chance to look into your domain’s traffic, link building and online marketing history its impossible to give you a precise answer. However, what we can tell you is that its not all that uncommon to hear clients tell us that they were unhappy with their past SEO results and the reasons why usually comes down to just a few.
The 2 most important elements when it comes to deciding whether your SEO campaign is going to prove profitable or not is keywords and landing page quality.
Whilst its tempting to target keywords and search terms which have very high volume in the notion that these will drive a lot of business, in reality, short tail keywords as these are known, have a notoriously low conversion rate, we’re talking about less than 0.5%. Compare this to long tail keywords which can have an average conversion rate of about 4%. For more on this topic, see related blog post.
By landing page quality, we’re referring to how easy your website is to use, how easily can your visitors find the information they’re looking for and the presence of information that is likely to encourage a visitor to make an enquiry.
If in the past you targeted the right keywords but the visitors that came in from your organic positions didn’t find the information they were looking for, there’s a good chance they’ll hit the back button and you’ll never see them again.
On a related note, some of this information may not be apparent when we look at your Google Analytics data so its good idea to tell us all about this when you get in touch.