Sofa Genie

Sofa Genie is a retailer of high quality sofa covers. This niche industry is far more competitive than it would seem at first glance with Google Ads taking up almost 80% of the visible area above-the-fold which means a top 3 organic ranking is critical for lead generation.

After having their organic rankings obliterated as a result of black-hat link building and other questionable SEO tactics, Sofa Genie came to us, an SEO services company in London, in 2015 to help recover their dominant position and get their SEO generating leads for them again.

The imperative here was to get the highest value keywords back to a top 3 ranking and then, to expand the keywords to tap into new markets and demographics.

The work

The first task was to assess the damage, which meant undertaking a complete backlink audit for the last 3 years. As expected, almost 80% of the backlink profile consisted of directory submissions and single page websites put up for the sole purpose of generating a link. With a disavow list of almost 80k links submitted to Google the next step was to start the SEO process to improve rankings.

A closer analysis of the website and key pages also revealed scope for further improvements in the form of removing multiple pages being targeted for the same keyword, excessive use of keywords and a poor user experience that had kept bounce and exit rates high.

Results

With all changes implemented and indexed by Google, Phase 1’s results were a 22% uplift in rankings. And this was without off-page SEO tasks, such as link building, even underway yet.

In Month 3, the link building and content marketing campaign started and about 80 days later 70% of the original keywords had a top 5 rank with a further set of about 30 keywords now on Page 1.

The campaign has been an astounding success with a return with traffic to the website increased by over 400%. As of Nov 2017, Sofa Genie continues to be a valued client with more than 7 different projects carried out during this time.

400
Increase in traffic year on year
30
Decrease in Bounce Rates over the last 3 months

Client Quotes

We worked with them on one of our sites and revenue more than doubled in the course of 6 months.
Harry Bingham Agent Hunter

Great agency to work with. Especially knowledgeable on digital marketing. I always recommend Flow20.
Jim Morrissey Jim Morrissey

SPB has seen traffic to its website increase by over 400% and a consistent supply of quality leads thanks to Flow20.
Arif Rampuri Showtime Photo Booth

The skills gained from the training helped use to optimise our website and measure the outcome of my decisions on a website. Great agency with knowledge and experience.Great to work with.
Jack Kramarski Polyconcrete Ltd.

Really impressed with FLOW20. They have been doing our SEO for 6 years now and we have never dropped from the top page on google. Also they have created an amazing Website for our company that has helped increased our Brand and turnover.
Marvin Fowler WOW Factors.

I was highly recommended this agency by my business coach. There were a few delays my end in commencing the project and Flow20 were were polite and patient while we resolved the issues. I saw some examples of audit reviews and they were pretty comprehensive. When my audit review arrived I was very impressed with the layout and structure. It was a professional job. My website initially scored 70 before the SEO audit review and following the remedial work, it now scores 93. So happy that the website's issues have been addressed.
Vince Stevenson College of Public Speaking.

I've used and (wasted) spent much money on different digital marketing companies over the years - none of them got the results they promised me - one company I spent over 2 years with and got nowhere, in 3 months with Flow20 I started seeing definite results, in just under 6 months.

Flow20 delivered above and beyond my expectations - a year later and I am utterly delighted with the results, I'm on the first page of Google consistently for many of my competitive search terms for Emergency glaziers and the window repair services I have has gone through the roof. They are exemplary. Cannot recommend more highly

Amir Gull Swift Glazing

Friendly, reliable, great value for money and an extremely effective digital marketing agency service.

Highly recommended.

Marius Tyzcyzka Patient Choice International

Flow20 have been a tremendous help in increasing our leads from online marketing. We have been using them for our Seo and websites for some time now and recommend them for any business looking to grow their online presence.

Artur Voronov AVB Biomass