Sofa Genie

Sofa Genie is a retailer of high quality sofa covers. This niche industry is far more competitive than it would seem at first glance with Google Ads taking up almost 80% of the visible area above-the-fold which means a top 3 organic ranking is critical for lead generation.
After having their organic rankings obliterated as a result of black-hat link building and other questionable SEO tactics, Sofa Genie came to us, an
SEO services company in London, in 2015 to help recover their dominant position and get their SEO generating leads for them again.
The imperative here was to get the highest value keywords back to a top 3 ranking and then, to expand the keywords to tap into new markets and demographics.